01/05/2026
3 reasons why primary care PT matters and why it is absolutely essential that you integrate this model into your health system.
#1. It improves access to care - Primary care PT expands frontline capacity for musculoskeletal conditions which is one of the most common reasons patients seek care. Offering access to PTs at the primary care level ensures that patients with MSK needs receive faster access to appropriate care, reducing strain and administrative burden on physicians.
#2. It offers the highest value - Evidence consistently shows that early access to PT lowers total cost of care while maintaining or improving outcomes. Primary care PT emphasizes appropriate imaging, conservative management, and right-time referrals—key drivers of value-based performance.
And finally #3. It Creates Strategic Growth Opportunities for Organizations - Primary care PT enables early access and surveillance care models that differentiate organizations in competitive markets. It also positions PT as a solution to workforce shortages and evolving primary care demands.
In this healthcare landscape, shifting to primary care is not a question. It's an absolute. Jump on board in our Primary Care PT start-up workshop for business leaders!
