Redefine Health Education

Redefine Health Education Primary Care PT & Musculoskeletal Imaging Education, Consulting, Industry Innovation.

05/01/2026

Hope to see you all at AAOMPT in Nov! I am honored to have had 2 sessions accepted for the conference this year in my hometown of Buffalo, NY 🦬

My only dilemma will be what to do if there is a Bills home game on Sunday 😳😱...

Just kidding! I will obviously present... but in head to toe Bills mafia gear!

Today was a day🙏 I had the pleasure of being the opening speaker for the Midwest Vestibular Symposium on the Primary Car...
04/26/2026

Today was a day🙏 I had the pleasure of being the opening speaker for the Midwest Vestibular Symposium on the Primary Care PT's Approach to Dizziness with Evidence CEU. Can't thank you enough for including me!

And then, I picked up the newest member of the O'Bright family 🤗🥰🐶 Meet Molly!

I have an amazing team of leaders pulling together the final post course modules for The Primary Care PT Start-Up Worksh...
04/23/2026

I have an amazing team of leaders pulling together the final post course modules for The Primary Care PT Start-Up Workshop for Business Leaders.

Jerry Durham is leading with building the culture, messaging and process needed to support PCPT.

I'm coming in to talk about the people things - not just clinical competencies, but team dynamics, and values.

Alan Petrazzi, FACHE is going to share insights on the art of strategy in building a new program.

And Alex Bendersky is going to tie it all together with addressing how we leverage technology to make it all possible.

There is so much value in the live course on Wed May 20. But the real magic will happen when you apply what you've learned in the focus- group supported proposal writing period. The post course is where it's at y'all...

Sign up at the link in bio!

The magic in our PCPT Start-Up Workshop for Business Leaders isn't just in the live event on May 20... the BIG magic is ...
04/17/2026

The magic in our PCPT Start-Up Workshop for Business Leaders isn't just in the live event on May 20... the BIG magic is going to come from the focus-group guided program proposal writing workshop that FOLLOWS the live course.

Too many 'courses' focus on information, perspective and knowledge, but not on ACTION. That's just now how I do things. The ONLY thing that matters is the ACTION. This workshop turns on the action for those who are ready to dive in.



Reg link in bio

Primary Care PT Consensus Definition is finally here. Proud to have brought this to the finish line. All credit and grat...
04/10/2026

Primary Care PT Consensus Definition is finally here.

Proud to have brought this to the finish line. All credit and gratitude to my team!

LINK IN BIO.

The outpatient PT industry needs a revolution. That's no secret. In the current model, we're not effectively demonstrati...
04/09/2026

The outpatient PT industry needs a revolution. That's no secret.

In the current model, we're not effectively demonstrating high value, cost containment nor solutions for managing populations at scale. In fact... most are following a cookie cutter model with concepts from the 80s that no longer meet the needs of our population.

The primary care PT model provides an opportunity for us to The outpatient PT industry needs a revolution. That's no secret.

In the current model, we're not effectively demonstrating high value, cost containment nor solutions for managing populations at scale. In fact... most are following a cookie cutter model with concepts from the 80s that isn't engaging with 90% of the MSK population.

The primary care PT model provides an opportunity for us to do all 3 of those things, AND create new opportunities for financial growth and sustainability.

If you're a PT business leader, you can't afford to miss out on what's happening in this space. Join us for the Primary Care PT Start-Up Workshop.... those in attendance will be on the forefront of the movement!

✅asynch intro precourse 90-min
✅live Zoom workshop May 20
✅post course proposal writing workshop supported by focus groups (2 months)

Registration link in comments

03/18/2026

NEW PAYMENT MODELS...

What is the patient's repsonsibility here?

With MSK pain and functional complaints, we know that patients have much better outcomes if they have better plan adherence, which ultimately include lifestyle and behavior modification. For those of you that have ever tried to modify a behavior or add in a new habit, like an exercise routine that you've never really consistently done before..... It is really really hard!

It requires a lot of motivation and a lot of support.

With these new Medicare payment models, the idea in the goal is that improved longitudinal digital support will improve outcomes. But what about patient engagement?

Life is really busy. Everyone reading this post selectively chooses what tasks to include and what emails to actually read based on our perception of priority.

So...what is the patients incentive to partake in ACCESS? Or really any longitudinal healthcare program?

03/18/2026

NEW PAYMENT MODELS...

What is the patient's repsonsibility here?

With MSK pain and functional complaints, we know that patients have much better outcomes if they have better plan adherence, which ultimately include lifestyle and behavior modification. For those of you that have ever tried to modify a behavior or add in a new habit, like an exercise routine that you've never really consistently done before..... It is really really hard!

It requires a lot of motivation and a lot of support.

With these new Medicare payment models, the idea in the goal is that improved longitudinal digital support will improve outcomes. But what about patient engagement?

Life is really busy. Everyone reading this post selectively chooses what tasks to include and what emails to actually read based on our perception of priority.

So...what is the patients incentive to partake in ACCESS? Or really any longitudinal healthcare program?

MSK Imaging Certification 🩻 NEWS!We're switching to lunchtime! Hope to see you there! Check out the link in bio.
03/08/2026

MSK Imaging Certification 🩻 NEWS!

We're switching to lunchtime!

Hope to see you there! Check out the link in bio.

03/05/2026

Healthcare delivery markets are shifting...

The way we are currently doing things is inefficient, exponentially expensive, and creates extensive and entirely preventable backlogs(that's a lot of e-words...)

The outpatient PT model (the 2x/week for 8 weeks thing?) as we know it in 2026 will cease to exist in 10 years. In fact, that's true for a lot of outpatient healthcare.

The original trust fund that covered Medicare Part A is expected to be depleted between 2033-2040. This means that, in order for medicare beneficiaries (that's all of us Americans, now or in the future) to maintain Part A access, payroll taxes will likely increase. That ALSO means that Medicare is likely to explore lower cost, higher efficiency care delivery strategies... introducing - ACCESS, TEAM, REACH, ASM and other CMS innovation programs that will attempt to provide care via lower cost AI/tech enabled care delivery methods.

All this to say.... PTs need to start rethinking HOW we can leverage our skills to meet the physical/functional/MSK needs of patient populations at scale. And if you haven't been following... news flash -a lot of companies are already doing it!!!

This is where netflix takes over blockbuster. Are you prepared?

Check out this episode of the Primary Care PT Podcast on Apple Podcasts and Spotify (link in comments/bio)

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