Karsten Smith - Professional Marketer

06/23/2017

Forbes has a post on ways home-based business owners can smooth out the slow summer season: https://h.ptsm.us/1YpDHM

Instead of wasting that time and being unprepared during the "feast or famine" seasons, I’ve implemented some safeguards.

06/09/2017

Entrepreneur defines the 3 things SBOs need to know about BI (business intelligence) @ https://h.ptsm.us/if1Hm

Business Intelligence, the analysis of data that companies create simply by doing business, can drive greater profitability.

05/25/2017

Inc. presents an article discussing how small businesses can make the most of summer internships: https://h.ptsm.us/4jV07E

Summer internships are right around the corner.

05/17/2017

Entrepreneur lists 7 financial habits of the most successful small business owners: https://h.ptsm.us/3l6NCk

The smartest money management tactics are well known and proven but few business owners apply all of them.

05/04/2017

SBOs are shying away from taking on new debts, Inc. reports: https://h.ptsm.us/37Eiie

Optimism is surging but its effects are slow to appear.

04/28/2017

Small business owners expect to earn more and spend more money on marketing in 2017, Black Enterprise reports: https://h.ptsm.us/3KJs66

A new survey by Clutch reveals that 59% of small business owners expect their revenue to grow this year. And more confident they will bring in extra money in the future, small business owners plan to spend more on marketing and advertising this year than last year.

04/24/2017

Is your small businesses still using 1990s processes? Small Business Trends marvels at their permanence: https://h.ptsm.us/2lSwGv

According to new data from Wakefield Research and Concur, 84 percent if small businesses are still using a manual process every day.

04/06/2017

What should business owners know about website design? Business 2 Community presents the essentials: https://h.ptsm.us/125FS8

Most business owners in the modern world understand the importance of having an online presence. The internet can provide a number of powerful channels through which businesses can connect with their…

03/29/2017

Business owners misunderstand the value of big data, this Entrepreneur post claims: https://h.ptsm.us/62vCA

From increasing customer loyalty to improving inventory management to strengthening B2B relationships, let data help your business.

03/28/2017

How can SBOs avoid burning out? AllBusiness shares some tips @ https://h.ptsm.us/3B5JcJ

Running a business can be exhausting and overwhelming at times. Learn tactics to re-energize yourself and reinvigorate your passion for your business.

03/20/2017

Diversification is wise for investors, but not necessarily for small business owners, as Black Enterprise notes: https://h.ptsm.us/1fDAmc

Is diversification a good thing for all entrepreneurs? This reveals the risk that can come with over diversifying your business portfolio.

03/13/2017

At its blog, Credit.com looks at 7 essential apps for small business owners: https://h.ptsm.us/43i1t0

Here are seven apps that can help entrepreneurs focus on running their business and less on the tools they’re using to do it

02/21/2017

Entrepreneur explains why small businesses should take the leap into online sales: https://h.ptsm.us/2xW26f

Companies that can figure out how to take advantage of new technologies for digital retail will outsmart and outpace competitors.

02/20/2017

A new study shows why so many SBOs have a hard time selling their companies. Forbes has the details: https://h.ptsm.us/2ATOvj

Many business owners probably won't be able to sell their businesses when they're ready to do so, because they're not taking critical steps toward a transition or toward getting the full value of the enterprise. Here are 8 stats from a survey that show some of the issues.

02/16/2017

02/07/2017

A USA TODAY article looks at the tax changes impacting small businesses in 2017: https://h.ptsm.us/1xjzGW

Each year, business owners can count on changes in tax law and other rules. A look at some of the changes owners will see in this new year:

01/25/2017

Small business owners, MarketWatch offers you 5 retirement planning tips @ https://h.ptsm.us/44Qaxa

Only a fraction of America’s entrepreneurs are prepared for retirement. Here’s how small-business owners can ramp up their savings