Visual Effects Optical

Chicagoland's premier Fashion Forward Optical Boutique since 1989. Finding the perfect frame for your face from an unrivaled selection.

Visual Effects Optical is a fashion forward eyeglass boutique and optometric practice in Chicago, IL, that is always ahead of the curve. Since opening in 1989, Dr. Chet Steinmetz and his optical team have had the opportunity to transform thousands of faces from just ordinary looking into Visual Effects faces with eyeglasses that look great.We look at a face and picture shapes that complement and enhance the natural flow of your features. We will even challenge you to try styles that you would never have imagined on your own. We will work together to find that perfect frame at Visual Effects.Visual Effects has a selection of thousands of contemporary and progressive frames, all personally chosen. This ensures our customers the greatest collection of international modern eye wear.Our products and services include: Eyewear stylizing Progressive eyeglasses and sunglasses High-tech lenses, including polarized and high-definition lenses Blac carbon fiber frames Crizal no-glare lens coating Contact lenses Essilor Visioffice equipment Comprehensive eye exams Cataract and glaucoma testsSo isn't it time you let us work with you? Doesn't your face deserve a great frame? Join the thousands of Visual Effects faces that for the first time are enjoying eyeglasses that look great and make you feel great about wearing them.Visit Visual Effects or call us today to schedule your appointment!

Operating as usual

The boards are down! We are open again! Masks are still on the girls. New hours for now. Monday, Wednesday and Friday 9 to 5:30, Thursday 9 to 7, Saturday 10 to 5. Closed Sunday and Tuesday. Call ahead to set up a time for service. We are still mostly by appointment for the foreseeable future.

How’s this for a change. I was going to post our new hours starting today. Instead I’m showing off our new exterior. What a crazy day to have to board up the front. Let’s hope this can come down soon. Many storefronts on Armitage look like this now. Stay safe everyone.

Open for 2nd week now. Thought a pic of our $1500 worth of PPE and disinfecting material is worth a post. Wonder how long all this will last. Gloves going fast. Stay healthy.

Our front window is ready for Monday’s reopening. It’s hard to see, but even the ladies in the images have their masks on. Remember, all visits must be scheduled. Make your appointment now. See you soon. Dr Chet

Hello everyone. We will reopen for business on Monday, May 11. Through the end of May days open will be limited. Hours will be Monday, Wednesday and Friday 9 am to 5 pm and Saturday 10 am to 5 pm. June 1 we will resume normal hours, Monday, Tuesday, Wednesday and Friday 9 am to 5 pm, Thursday 9 am to 7 pm and Saturday 10 am to 5 pm.

In compliance with the CDC and state guidelines, all visits must be scheduled for the foreseeable future. You can call 312-504-1014 until May 11, then 773-281-0200 after we open, or you can book through our website. All exams and frame selection must have an appointment. For quick visits (repairs, adjustments and pick ups) please call ahead. All visitors must have a mask or face covering to enter. Please, if you are not feeling well, put off your visit.

Let’s all stay safe, be smart and take the proper precautions as we start to resume our normal activities. Looking forward to seeing you again.

All the best. Dr Chet.

Hey everyone. We are waiting for new guidelines from the Illinois Optometric Association regarding when and how to re-open for business. I am hoping to hear soon. We are not expecting to open May 1, but hopefully before May 30. I will post more when we hear from the IOA. Stay healthy, stay safe. Dr Chet.

It’s spring time. Sort of. Time to put away the floor mats. Hopefully no more snow for now. Haven’t seen the floor in so long, I forgot what the shop looks like with bare wood. It echos now. Stay healthy every one. Hopefully see you soon.

Too much? Used a Moscot tote. I have about 50 of them. I think it’s a bit much.....

I’m sure all know, but to make it official, we will be closed until at least April 30. I’m still able to order contact lenses and can be reached at 312 504 1040 by phone or text. Hang tough. Stay healthy. See you on the other side.

At the shop today to ship out a bunch of eyeglasses to clients. Now that we’re going to be down for the month of April, why have to wait for a pickup. The street was emptyyyyyyy. Still able to order contact lenses. Stay healthy everyone.

Here’s some interesting info about the Covid virus:

The following is from Irene Ken physician, whose daughter is an Asst. Prof in infectious diseases at Johns Hopkins University, quite informative.
* The virus is not a living organism, but a protein molecule (DNA) covered by a protective layer of lipid (fat), which, when absorbed by the cells of the ocular, nasal or buccal mucosa, changes their genetic code. (mutation) and convert them into aggressor and multiplier cells.
* Since the virus is not a living organism but a protein molecule, it is not killed, but decays on its own. The disintegration time depends on the temperature, humidity and type of material where it lies.
* The virus is very fragile; the only thing that protects it is a thin outer layer of fat. That is why any soap or detergent is the best remedy, because the foam CUTS the FAT (that is why you have to rub so much: for 20 seconds or more, to make a lot of foam).
By dissolving the fat layer, the protein molecule disperses and breaks down on its own.
* HEAT melts fat; this is why it is so good to use water above 25 degrees Celsius for washing hands, clothes and everything. In addition, hot water makes more foam and that makes it even more useful.
* Alcohol or any mixture with alcohol over 65% DISSOLVES ANY FAT, especially the external lipid layer of the virus.
* Any mix with 1 part bleach and 5 parts water directly dissolves the protein, breaks it down from the inside.
* Oxygenated water helps long after soap, alcohol and chlorine, because peroxide dissolves the virus protein, but you have to use it pure and it hurts your skin.
* NO BACTERICIDE OR ANTIBIOTIC SERVES. The virus is not a living organism like bacteria; antibodies cannot kill what is not alive.
* NEVER shake used or unused clothing, sheets or cloth. While it is glued to a porous surface, it is very inert and disintegrates only
-between 3 hours (fabric and porous),
-4 hours (copper and wood)
-24 hours (cardboard),
- 42 hours (metal) and
-72 hours (plastic).
But if you shake it or use a feather duster, the virus molecules float in the air for up to 3 hours, and can lodge in your nose.
* The virus molecules remain very stable in external cold, or artificial as air conditioners in houses and cars.
They also need moisture to stay stable, and especially darkness. Therefore, dehumidified, dry, warm and bright environments will degrade it faster.
* UV LIGHT on any object that may contain it breaks down the virus protein. For example, to disinfect and reuse a mask is perfect. Be careful, it also breaks down collagen (which is protein) in the skin.
* The virus CANNOT go through healthy skin.
* Vinegar is NOT useful because it does not break down the protective layer of fat.
* NO SPIRITS, NOR VODKA, serve. The strongest vodka is 40% alcohol, and you need 65%.
* LISTERINE IF IT SERVES! It is 65% alcohol.
* The more confined the space, the more concentration of the virus there can be. The more open or naturally ventilated, the less.
* You have to wash your hands before and after touching mucosa, food, locks, knobs, switches, remote control, cell phone, watches, computers, desks, TV, etc. And when using the bathroom.
* You have to HUMIDIFY HANDS DRY from so much washing them, because the molecules can hide in the micro cracks. The thicker the moisturizer, the better.
* Also keep your NAILS SHORT so that the virus does not hide there.

Day 3,4 and 5. Pretty much the same. Walking to the shop during the day to get some exercise and process some payments. Then spend time disinfecting the counter even though no one has touched it. Armitage ave is so empty. My heart is breaking to hear about all the problems people are facing. I’m wishing you all good health and peace of mind in these troubled times.

Day 2 saw me at my makeshift office at home. I was ordering contact lenses for clients and cleaning up emails. Many more days like this to come. Good thing it was nice enough to take a walk to the shop. Answered some phone calls that came in while I was there and even delivered a pair of eyeglasses to a client who called. Lucky for him I was there. Tomorrow is supposed to be nice. Golf?

Day one of the shelter at home went well. Had a couple of contact lens orders and even walked to the office to send out some nose pads to a client. I have a suggestion for everyone. Take your temperature every day now. You’ll have baseline readings and would know if you read higher than your normal. Catch it early. Stay healthy.

Well, it’s happened. We must close. We will be closed until at least april 6. I can be reached by phone or text at 312-504-1040. I will be able to place contact lens orders and have them shipped to you if needed. Obviously all eyeglass orders in progress will be on hold until we open again. Let’s get through this stronger and healthier than before. I expect to see and hear from each and every one of you soon. Stay healthy. Dr Chet

Hey everyone. Hope this finds you well and healthy. We will remain open amidst this crisis until or unless we are forced to close. With that in mind if anyone is running low on contact lenses this is the time to reorder. Remind everyone you know to do the same. All orders will be shipped to you for as long as the manufacturers are functioning. Let’s get through this by staying vigilant and healthy. Best, Dr Chet.

[01/01/20]   To all: Happy new year. May 2020 bring health, happiness and prosperity to everyone. Enjoy!

Vision Expo

Dressing up for a Halloween party this weekend or planning your costume? Keep your eyes safe! The CDC shares eye safety tips, including warnings on the use of decorative contact lenses:

Say Happy Anniversary! Today we celebrate 30 years at Visual Effects Optical. I cannot believe that time has passed so quickly. I must thank all whom have been a part of our success. I am so grateful for the support and humbled by the loyalty of those that continue to visit us. We have seen young adults grow into adulthood and youngsters grow into adults themselves - all mirrored by myself, my family and my kids. If there is a better way to spend my days and years than by making people see well and enjoy doing so with my help, I can’t think of any. So I say, thank you to all. May we enjoy continued health, happiness and success. Chet.

Hey all. Just a heads up. We will be closed Monday, September 30 and Wednesday, October 9 for the upcoming holidays. Happy New Year to whom it matters.

Hey everyone. We are changing our closing times. We will close at 5:30 on Monday, Tuesday, Wednesday and Friday instead of 5:45. Thursday’s we will close at 7:00 instead of 7:30. I’m giving myself a few extra minutes of home time. Happy day!

It’s that time again! Time to celebrate 5 years in our not so new space. 5 years since we upgraded and updated. 5 years since I thought about our old place. Best move ever. Keep an “eye” out for an announcement about another milestone anniversary coming up soon. This one will really blow your mind. Thanks for all your support. It means the world to me.

It’s finally eyewear springtime at Visual Effects Optical. New releases have started to arrive. Of course Lucas de Stael has come through with new leather frames and even sunglasses as well. They smell great. Frames from JF Rey, Matttew, Moscot, Blackfin, Orgreen, E7, Gotti, Freudenhaus, and Theo have come in within the last two weeks. Vinylize newbies just showed up as I was typing this post. Can’t wait to open the box. Time to shop for your new spring look!

Show day is so much fun. So much that I forget to take pics of each vendor I sit with. The morning started w Freudenhaus, then right after with Lucas from Lucas de Stael. Their new leather frames rock. Next was E7 and Blac, then tempted by 4 or 5 new names to consider. Lunch. In between walking around gawking at so many new collections we stopped at Orgreen, Matttew and Vinylize. At least I remembered to take a pic at these. Diane tried some wild frames for fun. What a day!

It’s show time! In NYC for Vision Expo. Can’t wait to see all the new stuff. More to follow.

Hey everyone. Can’t believe I’m saying this but, we will be closed tomorrow due to the cold. This will be only the second time weather has caused us to close. The first time was February 2, 2011 when we had 18+ inches of snow and the city was shut down. Be safe and stay warm. We will reopen on Thursday.

Happy new year everyone. May we all have health, happiness, insight and prosperity in 2019. Thanks for all your support.

Hey everyone. There’s only 2 weeks left to 2018. Don’t forget to spend your flex funds on a great new pair of eyeglasses. We’re stocked up and ready for the end of year rush. See you soon. Enjoy the holiday season.

[11/27/18]   Glasses can be coated with a UV coating that helps them transition from regular glasses to sunglasses when exposed to sunlight. Take care not to scratch these lenses.

Contact lenses need to soak in disinfecting solution for a minimum of six hours to be fully sanitized. Remember to rub and rinse them thoroughly before soaking, and always use the new contact lens case when you buy new bottle of solution.

[11/22/18]   If you're an athlete, you may prefer to wear contacts instead of glasses since they are more likely to stay on and won't take damage. Always wear protective eyewear if the situation calls for it.

[11/20/18]   If you want to wear contact lenses, let us know what medications you are taking before ordering. Some drugs, believe it or not, aren't compatible with contacts lenses and can exacerbate vision problems.

Dr. Chet Steinmetz, Chicago Optometrist & eyeglass fashion expert

Dr. Chet is ahead of the curve with his collection of progressive frames at Visual Effects Optical! His artistry shines when it comes to choosing the best eyeglass frames for your face; it’s his gift! Learn more about Dr. Chet and how he got his start: Optometrist Dr. Chet Steinmetz has the unique ability to find perfect frames for every face, with a huge selection of contemporary & progressive frames

[11/15/18]   If you've never had bifocal, trifocal, or progressive lenses, they may take some getting used to, especially when walking. However, once you get accustomed to them, you'll wonder how you ever got along without them.

[11/13/18]   Do you need to wear bifocal glasses? Well, then, here's some good news—you can now get bifocal contact lenses.

Want your business to be the top-listed Clinic in Chicago?

Click here to claim your Sponsored Listing.

Videos (show all)




1013 W Armitage Ave
Chicago, IL

Opening Hours

Monday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 19:00
Friday 09:00 - 17:30
Saturday 10:00 - 17:00
Other Optometrists in Chicago (show all)
Second City Eye Care Second City Eye Care
4115 N Lincoln Ave
Chicago, 60618

Dr. Liz Saxton-Williams has opened up her own private practice, after being a leading optometrist in North Center since 2008. Pediatric & Adult Comprehensive Eye Exams Glasses/Contact Lenses/Emergencies

Marketplace Vision Marketplace Vision
1306 S Halsted St
Chicago, 60607

Professional Eye Care and Designer Eyewear Simona M. Toader, O.D. Eric A. Baas, O.D., F.A.A.O.

Pearle Vision Pearle Vision
1730 West Fullerton Avenue
Chicago, 60614

Whether it’s your child's first exam, new contact lenses, fashion frames with thin lenses or prescription sunglasses our mission is your good vision.

Dr. Askia Saunders Dr. Askia Saunders
1647 North Damen Ave
Chicago, 60613

Dr. Askia Saunders is well-established optometrist with experience and training in contact lenses, low vision, ocular diseases.

blink family eyecare blink family eyecare
1650 W Belmont Ave 1E
Chicago, 60657

Our mission is to provide the best eye care in Chicago for all patients of all ages. With thorough and personalized service, we aim to meet all of your visual needs and demands for a lifetime of exceptional eye care.

Jack T. Claxton, LRCP, Respiratory Care - Worldwide Leaders in Healthcare Jack T. Claxton, LRCP, Respiratory Care - Worldwide Leaders in Healthcare
251 E Huron St
Chicago, 60611

Jack T. Claxton, LRCP, is a remarkable licensed respiratory care practitioner currently working through Pulmonary Exchange in Oak Lawn, Illinois.

The Extra Sparkly Lens The Extra Sparkly Lens
30 E Lake St, Rm 611
Chicago, 60601

Chicago Keratoconus Institute Chicago Keratoconus Institute
1640 N Wells St Suite 101
Chicago, 60614

Dr. Lopez specializes in complex contact lens fittings for patients with compromised corneas due to disease or prior surgeries.

Pearle Vision Pearle Vision
2706-08 N. Milwaukee Avenue
Chicago, 60647

ICO Optometric Extension Program Foundation - OEP ICO Optometric Extension Program Foundation - OEP
3241 S Michigan Ave
Chicago, 60616

The Optometric Extension Program Foundation is an international organization dedicated to the advancement of the discipline of optometry. ICO Chapter.

Contacts and Specs Contacts and Specs
3144 N Broadway St
Chicago, 60657

Doctors For Visual Freedom Doctors For Visual Freedom
875 North Michigan Avenue, Suite 1820- The John Hancock Center
Chicago, 60611

We are open for business with great care to socially distance patients. Everything is thoroughly cleaned between visits. We have all Covid-19 tested negative and have testing available for those who wish to be checked. Call for our usual great care.

About   Privacy   Login C