Endetail

A boutique agency that specializes in the design, development and execution of retail and brand stor endetail LLC. Our market is specialty retail.

is a boutique agency emphasizing an intimate, collaborative approach to the design, development, and execution of specialty retail and brand fixtures. We are a progressive, passionate and client-oriented team committed to making our clients’ vision a reality. We live and breathe client objectives, enabling us to become a bridge for our clients to get from where they are to where they want to be. We don’t phone in development, production, or delivery; instead, we become an integral, irreplaceable member of our clients’ team. Our niche is providing exceptional service and attention to detail – to every brand and store, regardless of size.

11/14/2025

Don’t just sell more this Black Friday, sell smarter. After all, success this season isn’t just about bigger discounts, it’s about smarter strategy.

Instead of chasing one record-breaking weekend, leading retailers are focusing on what really matters: long-term growth, healthy margins, and promotions that create new demand (not just shift existing sales into one week).

Here’s how to make this Black Friday work harder for your business:

✅ Plan promotions with purpose, not panic: Don’t launch a last-minute 40% off sale because “everyone else is.” Map your promos early so each one supports your brand goals. Maybe it’s to clear inventory, reward loyalty, or spotlight new products.

✅ Test different discount levels to find your sweet spot: Try 20% off versus 30% in small segments before the big day. You might find that a smaller discount performs just as well and saves your margins.

✅ Measure what’s incremental, not just what’s immediate: If your sales spike on Black Friday, ask: how many of those shoppers would’ve bought anyway? Track what happens after the sale too. That’s where you’ll see real growth or cannibalization.

✅ Keep the customer experience front and center, both online and in-store: Make it feel effortless: clean navigation, clear signage, and a brand story that still shines through the chaos. Think excitement, not overwhelm.

Because the best kind of rush this season? The one that comes from a plan that actually worked.

Learn more at retailtouchpoints.com/features/executive-viewpoints/the-promotion-paradox-how-retailers-can-rethink-holiday-sales-strategy.

11/12/2025

Even for brands born online, the pull of in-person retail is impossible to ignore.

After more than a decade online, Bombas is stepping into brick-and-mortar, opening its first physical store in New York City’s West Village.

Shoppers don’t just want to see a product, they want to feel it, move through the space, and connect with the story behind it. That’s something no digital experience (no matter how slick) can fully replicate.

In addition to its new West Village store, Bombas will soon open locations in Boca Raton, Florida, and Austin, Texas, marking the start of its physical retail presence.

These locations aren’t just about selling socks. They’re about creating a space where the brand’s mission, design, and human connection come to life.

Physical spaces aren’t losing relevance. They’re gaining depth. It’s the difference between a store you walk through and one you remember.

Learn more at retaildive.com/news/bombas-store-openings-NYC-wholesale-Target/803077/.

Photos and info via Bombas and Retail Dive.

11/10/2025

Every space tells a story, and at Elmina restaurant in Washington D.C., that story is rooted in the West African country of Ghana.

Opened in February 2025, Chef Eric Adjepong’s restaurant transforms dining into storytelling, weaving West African history, resilience, and childhood flavors into every corner of the experience.

Local architecture firm Drummond Projects wove materials, textures, and colors into the 3,720 sq ft, three-story space to honor everything from to***co and cotton to sugarcane and timber, all while keeping the restaurant modern, warm, and welcoming. Personal touches like handwoven Kente cloth and bespoke artwork bring Eric’s story to life.

The menu celebrates Ghanaian cuisine with a nod to the African continent and diaspora. Highlights include a smoky jollof duck pot, a curated chop bar, and a five-course tasting menu.

Elmina reminds us how design and food can tell the same story… one you can taste, feel, and remember.

Learn more at wallpaper.com/travel/restaurants/elmina-washington-dc.

Photos and info via Wallpaper and Elmina.

11/07/2025

Retail moves fast, your space should too.

That’s why our designs are made to flex, shift, and evolve with your brand’s needs.

At endetail, we turn bold ideas into functional spaces that grow with you.

Let’s create something unforgettable: endetail.com.

11/06/2025

Naturium just hit the road, and brought its glow to L.A.

The skincare brand known for its science-meets-selfcare formulas hosted its first-ever pop-up roadshow, The Consistency Club on Tour, across Los Angeles in early October. From Venice to Studio City to West Hollywood, each stop turned skincare into a sensory, social experience. The event was filled with live demos, gamified touchpoints, influencer drop-ins, personalized consultations, limited-edition merch, gifted product samples, and a special collaboration with Alfred Coffee.

It’s all part of Naturium’s new campaign, “Every One, Every Where, Every Day,” celebrating the rituals that make consistency feel like connection.

For a brand that built its community online, this move into physical space feels like a natural next step!

It’s always exciting to see an idea come to life, where every detail works in harmony to help consumers experience the heartbeat of the brand!

Learn more about this event at retaildive.com/news/naturium-launches-first-pop-up-event/802010/.

Photos via Naturium.

11/04/2025

Shoppers are voting with their wallets, and sustainability is winning.

In the U.S., nearly 1 in every 4 dollars spent on consumer goods now goes to products labeled eco-friendly, but retailers abroad are moving even faster.

But there’s still plenty of room to grow…

🌱Make sustainability easier to spot on the shelf and online: In the U.S., 69% of consumers discover sustainable products while shopping, not before. That means clear labels, in-store signage, and prominent digital badging can make a major impact.

🌱 Engage younger consumers who care deeply about values-driven brands: Gen Z and younger millennials view sustainability as a reflection of identity and ethics. They’re more likely to support companies with transparent supply chains and responsible sourcing, Plus, they’re willing to pay more for it. Retailers who prioritize sustainability messaging have the best chance of earning consumers’ long-term loyalty.

🌱 Expand sustainable private-label lines: Private labels are a huge opportunity for U.S. retailers to lead on sustainability. In Europe, private-label lines often meet the same rigorous sustainability standards as name brands, offering shoppers eco-friendly options at lower prices. In the US, Target’s Kindful and Walmart’s Better Goods show what’s possible through their sustainability commitment.

Retail often evolves with what consumers care about. Right now, that’s cleaner products, clearer choices, and companies that walk the talk!

Learn more at https://www.circana.com/post/sustainability-in-cpg-retailers-are-key-to-growth.

10/31/2025

You won’t believe how this hotel off the Pacific Coast of Mexico is celebrating El Día de los Mu***os.

At Four Seasons Resort Punta Mita, their Day of the Dead–inspired Catrinas Fest (Oct 31–Nov 2) transforms the resort into a living story.

Intricate floral altars guide guests through reflection, and visitors are invited to honor loved ones by adding their photos to this meaningful tribute.

Workshops encourage hands-on participation: Guests can paint vibrant Alebrijes (hand-painted folk art sculptures), create Papel Picado banners, design DIY Catrina masks, decorate skull pots, and can even decorate piñatas.

Dining connects cuisine to culture all weekend long, with signature authentic meals, live mariachi music, a Mezcal bar takeover, live chef stations, face painting, flower crowns, and dancing.

Every design choice, from decor to activities, creates an immersive, unforgettable experience.

This isn’t just holiday decoration. It’s a celebration that connects guests to emotion, memory, and tradition, showing how thoughtful design can turn a stay into a story people remember.

Learn more at fourseasons.com/puntamita/catrinas-fest/.

10/29/2025

Victoria’s Secret is rewriting its retail script… and it starts with light pink.

Their new Georgetown store in D.C. is bright, airy, and joyful! (Gone are the dark, club-like interiors of the 2000s.)

The legacy Victoria’s Secret line and its younger Pink label live side-by-side -- with no visual walls or divided sections. Two floors of product feel like one brand speaking in harmony, not two brands fighting for identity.

Everything in the space feels intentional, from the way the Pink label and mainline products now live side-by-side, to the cotton display tracing its roots back to Alabama farms.

This is a company doing more than simply rebranding… it’s reconnecting to consumers in a way that feels fresh and genuine.

Learn more at retaildive.com/news/inside-victorias-secrets-georgetown-dc-store/801757/.

10/27/2025

When your brand DNA is music, you build ✨VIBES✨ around it.

To mark the Grateful Dead’s 60th, Aviator Nation turned their Haight-Ashbury shops into full-blown tributes! Picture psychedelic walls, Grateful Dead tracks spilling out onto the sidewalk, and an energy straight out of the 1970s.

Timed with the Dead & Company shows that pulled 180,000 fans into the city, the brand teamed up with Custom Channels, a licensed music platform built for retail spaces. (Think Spotify, but curated for retail stores!)

Every playlist matched the visual energy, and within weeks, Aviator Nation rolled the service out to all 18 locations. Proof that the right soundtrack isn’t just background noise… It's part of your brand experience.

Further proving that every detail matters. Even the playlist.

Learn more at retailtouchpoints.com/features/news-briefs/grateful-dead-flies-high-at-aviator-nation-stores-to-mark-bands-60th-anniversary.

Photos and info via retailtouchpoints.com and svconline.com.

10/24/2025

Shoppers aren’t just browsing, they’re craving an experience.

In a recent Chatmeter survey, over half of customers said they prefer shopping in person over online so they can try on clothing or test products. PLUS, about three in five consumers choose to shop in stores because they enjoy the overall experience.

The way products are displayed, the way fixtures invite people to touch, feel, and explore… that’s what makes brick-and-mortar worth the trip.

We design retail spaces with that in mind: giving brands the tools to create environments where products don’t just sit on a shelf, they sell themselves through the experience.

Because if people are coming in for the try-on, the test, the hands-on moment… your store should be built to make that unforgettable. Let’s get started at endetail.com.

10/22/2025

What happens when your biggest competitor disappears? If you're Michaels, you move fast and turn your physical space into a new opportunity.

Michaels is rolling out a major in-store refresh, and it’s all about sewing, knitting, and celebrating.

Following the acquisition of Joann’s IP and private label brands earlier this year, Michaels has launched The Knit & Sew Shop across more than 840 stores, with plans to expand to 250 more.

The shop-in-shop features both Joann and Michaels logos, and brings together a curated selection of threads, yarn, fabric, and sewing notions. PLUS, the return of in-store cutting tables, which will be available in 650+ stores.

On the party side, The Party Shop is getting a bigger footprint too, now offering 700 new products including DIY balloon kits, tableware, and themed paper goods. Every Michaels location now includes a Balloon Bar, and the company has dropped its in-store birthday party price. This is a clear move to fill the gap left by Party City.

Smart partnerships. Bigger experiences. This is more than just a category expansion, it’s a strategic move to consolidate two key moments customers still want to shop for in-store: crafting and celebrating milestones.

Learn more at retailtouchpoints.com/features/news-briefs/michaels-creates-shop-in-shops-spotlighting-sewing-knitting-and-partying.

Photos via Better Homes and Gardens and info via Retail Touchpoints.

10/20/2025

Jack’s Pumpkin Pop-Up is back in our home base of Chicago… and it’s not just the pumpkins that are bigger and better this year. 🎃

From over 10,000 pumpkins to a massive corn maze, interactive games, hidden bars, and dozens of Instagram-worthy installations, this pop-up is what experiential design is all about.

Every element, from timed-entry flow to how guests move through the space, is carefully thought out to create moments that surprise, delight, and get people talking.

Just like in restaurant or retail design, the product isn’t just what’s on display. Fixtures, pathways, and touchpoints guide behavior in ways guests rarely notice but always feel. That’s what drives both Instagram moments and real-world revenue.

Learn more about this year’s inside tips and tricks at chicagostarmedia.com/candid_candace/complete-guide-to-jacks-pumpkin-pop-up-2025-tips-tricks-and-treats/article_3f69425c-90f9-4d38-b3af-a787cfe5346c.html.

Photos via Jack’s Pumpkin Pop-Up and info via Chicago Star.

Address

PO Box 802378
Chicago, IL
60680

Telephone

(312) 986-9736

Website

http://www.endetail.com/

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