02/18/2026
DB’s 2026 Bluelight Special #7
307 North Bridge Street
Most of us remember this building as being either J. C. Penney’s or Mason Shoe, but like all addresses it has a varied history.
The 1874 aerial view of Chippewa Falls shows a two story building
1883: Max Heller, dealer in China, glass, and queensware. And a quick Google search reveals queensware is a type of light, white earthenware with a brilliant glaze developed by Josiah Wedgwood in the 1760’s. Alright, let’s get outta that rabbit hole and move on.
1889: Meyer Simmons crockery and glassware
1895: Meyer Simmons remains owner here, but is now a furniture dealer
1901: Mrs. M. A. Schmitt , milliner
March 1903: Anna B. Morris millinery. Interesting to note that John Morris is an undertaker next door at 305 North Bridge Street
1907:,Anna B. Morris fine millinery and hair goods
July 1913: Anna Morris sold her millinery establishment to Anna Aspel
June 1916: Andrew Thorpe fine tailoring
1917: Andrew Thorpe tailoring and Frank Stair confectionery.
December 1919: L. M. Jenson , dealer in player pianos and Andrew Thorpe tailoring
1921: Photo-Fit Tailor Shop, E. A. Israels proprietor
October 1922: Taplin Furnace Company, R. E. DeKraker district manager
1923: Meier’s Cafe, William C. Meier proprietor
November 1924: Krause’s Cafe, Alvin Krause owner
November 1939: Olson’s Cafe, Albert and Martha Olson owners
May 1946: Chippewa Cafe, John Kiernan owner
1948: Chippewa Cafe, Ermon Clough owner
1950: Chippewa Cafe, Irvine Thoreson owner
September 1955: Three Sisters clothing shop opens its 10th store in Wisconsin, Janice Johnson manager
1971: Vacant
1972: The Cut Price Store, James Nolan owner
1973: The Mason Shoe Store’s “ Back-Room” , George Perrenoud manager
October 1995: The Little Professor Bookstore, Glenn and Monique Woods co-owners
December 1998: Cellular Plus Communications and Sound-N-Logic, Rich Ward owner
2003: Chippewa’s Christian Bookstore
2008: Jordan Women’s Apparel Outlet Store
Eventually this lot was incorporated back into the Mason Shoe Store, which it remains today
I’ve included a map depicting the 1/2 block containing this address , and as you can see 307 lies just about dead center of today’s Mason Shoe Store.
Thanks for reading and feel free to comment any additions or corrections you may know about. I’m always striving for accuracy and complete history.
Respectfully , Dennis Brain
Chippewa County WI Genealogical Society and Old Chippewa Falls Facebook site