E Healthcare Solutions

09/03/2025

Pharma marketing has moved beyond digital transformation. The next challenge is strategic refinement—aligning content, context, and cadence in a mature media landscape.

Explore how the most effective campaigns are evolving with purpose:

How pharma marketing is evolving beyond clicks and cookies—toward meaningful, data-informed engagement with HCPs in a digitally mature ecosystem.

08/28/2025

Being a part of the EHS Publisher Partner Network opens publishers to strategic opportunities to monetize their content contextually while providing maximum value to advertisers. Interested in becoming a key publisher partner? Watch to learn more: https://ehealthcaresolutions.com/ehs-capabilities-for-publishers/

08/18/2025

In pharma marketing, reach isn’t enough.
The credibility of where your message appears has a direct impact on how it’s perceived—and whether it drives meaningful engagement.

Here’s why more brands are treating channel quality as a KPI in 2025:

As pharma marketers evolve their digital strategies for 2025, there’s one quiet but critical question that deserves more attention: “Where is this impression actually showing up?” Not just who it’s reaching—but where, and why that context matters. In the era of programmatic buying, scale i...

08/11/2025

Discover the power of transparency in healthcare. Learn how open communication builds trust, empowers patients, and ensures a safe environment. Click to explore the benefits and strategies.

Transparency in medical and health advertising is an important factor in building trust between healthcare providers and their patients. Transparency is the concept of providing clear and open communication regarding the practices, policies, and procedures of the healthcare provider. It enables pati...

08/05/2025

Time-in-content is gaining attention as a meaningful signal in pharma marketing.
It offers insight into how HCPs engage, learn, and decide—beyond surface-level metrics.
Read the full breakdown:

In digital healthcare marketing, we’re obsessed with metrics. Impressions, CTR, VTR, CPMs—dashboards overflow with numbers, all signaling some form of success. But here’s the problem: not all metrics are meaningful. And if you’re running pharma campaigns in highly specialized, content-rich e...

07/29/2025

Discover the impact of video advertising in healthcare and how it benefits both publishers and advertisers. Read more:

In today’s healthcare marketing landscape, video advertising has become a dominant and highly effective tool for both publishers and advertisers. From providing engaging content to driving conversion rates, the power of video in healthcare advertising cannot be understated. But how exactly does vi...

07/17/2025

In healthcare advertising, clicks are just the beginning. True impact lies in metrics like time spent and content engagement. Read more to see what really matters:

In the world of digital advertising, clicks and impressions have long been the standard for measuring success. But in healthcare advertising—where audience trust, credibility, and meaningful interactions are crucial—these surface-level metrics don’t tell the full story. To truly understand the...

07/10/2025

Pharma marketers are turning to programmatic ads to reach HCPs and patients with precision, scale, and compliance. Learn how it’s reshaping healthcare advertising →

Discover how programmatic advertising helps pharma marketers target healthcare audiences efficiently and compliantly in 2025.

05/19/2025

Monthly → Weekly → Real-time.
Pharma marketers demanded faster insights... and got them.
RJ Lewis shares how physician-level reporting evolved into real-time dashboards.
See what it looks like in action. Watch the full interview here: https://ehealthcaresolutions.com/bid-by-npi/

04/30/2025

We're no longer in a search-first world—we’re in an answer-first one. For medical publishers, this shift is massive. Here's what it means, how to adapt, and why EHS is built for the AI-native era:

https://ehealthcaresolutions.com/from-search-engines-to-answer-engines-how-medical-publishers-can-thrive-in-an-ai-first-world/

Once upon a time, we searched. We “Googled.” We sifted. We clicked. We compared… That era is over. We’re no longer living in a search-first world. We’re living in an answer-first world. Table of Contents From Search Engines to Answer Engines A Reshuffling of the Ecosystem The Threat to Med...

03/24/2025

The digital healthcare publishing space is more competitive than ever. Here’s how healthcare publishers can stay ahead in today’s evolving digital landscape.

The digital healthcare publishing space is more competitive than ever. As advertisers seek high-quality, engaged audiences, publishers must continuously adapt to maintain relevance, grow traffic, and maximize revenue. Here’s how healthcare publishers can stay ahead in today’s evolving digital la...

03/11/2025

HCPs, want to attract more patients and build trust? Discover how digital advertising can elevate your practice and boost engagement. Learn more: https://ehealthcaresolutions.com/empowering-healthcare-professionals-leveraging-advertising-to-grow-your-practice-and-reach-patients/

In today’s digital world, healthcare professionals (HCPs) are finding new ways to connect with patients, educate the public, and ultimately grow their practice. While word-of-mouth and referrals have always been essential, modern advertising offers HCPs the ability to expand their reach, engage wi...