Brandon Cope Medical Massage

Brandon Cope Medical Massage Medical massage is great for fixing musculoskeletal imbalances and pain. Brandon focuses primarily on lower back pain and helping you move again. B.E.E.T.

is dedicated to improving health and quality of life through manual and movement based therapies.

SarcopeniaThere’s a medical term called sarcopenia, which simply means the gradual loss of muscle mass as we age.Most pe...
04/10/2026

Sarcopenia

There’s a medical term called sarcopenia, which simply means the gradual loss of muscle mass as we age.

Most people start losing muscle in their 30s, and the rate of loss speeds up after about age 60. The problem is that muscle isn’t just for looking fit, it plays a huge role in long-term health.

Muscle helps with:
- Balance and fall prevention
- Joint protection
- Blood sugar control
- Metabolism
- Maintaining independence later in life

Low muscle mass is one of the strongest predictors of frailty and injury in older adults.

The good news is that sarcopenia is largely preventable.

A few of the biggest factors that help slow or reverse it:

- Strength training
Lifting weights is the most effective way to preserve muscle. Bodyweight exercises, machines, and free weights can all work.

- Enough protein
Many adults simply don’t eat enough protein to maintain muscle. A general rule for active people is somewhere around 0.7–1.0 grams of protein per pound of body weight per day, depending on activity level.

- Progressive challenge
Your body adapts to stress. If the weight or difficulty never increases, the muscles eventually stop adapting.

- Consistency
Muscle responds surprisingly quickly to inactivity. Even a few weeks of doing nothing can noticeably reduce strength.

Muscle is one of the best insurance policies you can have for healthy aging.

Unfinished Spine: The 10 year window that decides your spinal healthMost people treat the spine like a car that naturall...
03/28/2026

Unfinished Spine: The 10 year window that decides your spinal health

Most people treat the spine like a car that naturally breaks down over time, but what if it’s more like a house that was built with a structural flaw in the foundation during the first few years of construction.
We tend to think of low back pain as a "wear and tear" problem, a tax we pay for aging, sitting too long at desks, or that one heavy box we shouldn't have lifted. We treat it like an accidental injury.
But what if back pain isn't something that just happens to you? What if it’s something that was built?
Emerging research, including findings published in The Spine Journal, suggests we are looking at the wrong end of the timeline. Low back pain prevalence begins to spike during adolescence, reaching adult levels by our early twenties. To understand why, we have to look at a remarkable biological transformation that happens in the teenage body, one that sets the stage for a lifetime of stability or a lifetime of struggle.

The Transformation: From Muscle to Anchor
Deep in your core sits the iliolumbar ligament. It is the primary "tie-down" that anchors your spine to your pelvis. It is essential for managing the heavy shearing forces that occur when you move, lift, or twist.
However, humans aren't born with this ligament fully formed.
In a rare biological process called metaplasia (the changing of one tissue type into another type), this ligament actually develops from muscle tissue, specifically the quadratus lumborum (QL), during your second decade of life. Between the ages of 10 and 20, your body is effectively "building" a crucial structural anchor to the foundation of your spine. The bottom most fibers of the QL slowly transform from muscle tissue into ligamentous tissue.

The "Unfinished" Ligament
Muscle is adaptable; it grows stronger when we use it. We call this hypertrophy. Muscles are also vascular, they are rich in blood vessels which can transport resources to them and build them into stronger structures. Ligaments are avascular, they are not rich in blood supply and are very slow to build up their structure. Once formed, they are much less flexible and adaptable.

If the QL muscle is strong and well-built during those teenage years, it transforms into a thick, high-tension ligament capable of handling adult loads.
If that muscle is weak, under-loaded, or lacks "neuromuscular control" (the brain’s ability to coordinate the muscle), the resulting ligament may be thin, lax, or brittle.

The Domino Effect: A Lifetime of Compensation
If your "anchor" is weak, the rest of the system has to compensate. This is the Developmental Stability Model. When the iliolumbar ligament lacks the structural integrity to do its job, your body resorts to "Plan B":

Muscle Guarding: Other muscles have to work overtime to "clamp down" on the spine, leading to that constant feeling of tightness.
Microstrain: The joints of the lower spine (L4–S1) endure tiny, repetitive "slips" because the ligament isn't holding them steady.
The Chronic Cycle: Over time, these compensations lead to the inflammation, flare-ups, and "degenerative changes" we see on MRIs in our 30s and 40s.

Shifting the Goal: From "Fixing" to "Building"
This model changes everything about how we approach treatment. If you are struggling with chronic back pain, you might not be "injured" in the traditional sense. Instead, your spine might simply be under-built for the demands of your life.
For the Patient:
Passive treatments like ice, rest, or just "waiting for it to go away," cannot fix a structural capacity issue. You cannot "rest" a ligament into becoming stronger. Relief comes from progressive loading: teaching the muscles and tissues to handle the weight of your life again.
For the Parent/Coach:
Strength isn't just about sports performance; it’s about structural development. Encouraging diverse movement and strength in the "core" and lateral stabilizers during the teenage years isn't just a hobby, it’s the best preventative medicine for their future spine.

The Bottom Line
Low back pain isn't an inevitable part of aging. It’s often the result of a developmental window that closed before the foundation was fully set. But the story doesn't end there. By shifting our focus from "managing symptoms" to rebuilding capacity, we can change the trajectory of our spinal health at any age. Corrective and targeted exercise is the long term solution for anyone who missed their developmental building phase of the lumbar spine.

It's time to finish building your spine.
Brandoncope.com

The Spine Journal
https://www.thespinejournalonline.com/article/S1529-9430(26)00074-4/fulltext?fbclid=IwY2xjawQ0zTtleHRuA2FlbQIxMABicmlkETFWQ2ZpcndEdVBTWGZUT1o0c3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHvcJcCItEGferpc3dznAQrhgdsz4g8Glf-XgItP4m9ZL44A9UB9VHAXHYA-7_aem_4jgXP2uahopwARX-pmSdGw

If you struggle with tight and painful upper back muscles, they may be weak. Try these exercises to build up your upper ...
02/23/2026

If you struggle with tight and painful upper back muscles, they may be weak. Try these exercises to build up your upper back. I call these exercises "Flaps" and "Paddles."

If you sit at a desk all day then you probably have neck, shoulder and back pain. If you want to strength those muscles then you can try these exercises. Fla...

One of my top videos showing how to strengthen your Tensor Fascia Latae. Which is an ABDuctor on the outside of your hip...
02/22/2026

One of my top videos showing how to strengthen your Tensor Fascia Latae. Which is an ABDuctor on the outside of your hip. Important for hip and lumbar stability, walking/running and knee strength.

Try this exercise and leave a comment for what muscle you want to strengthen next.

Strengthen your Tensor Fascia Latae (TFL) muscle at home with these 3 exercises.

Brandon's Health Tips - February 2026 -
02/07/2026

Brandon's Health Tips - February 2026 -

I’m back with another round of health tips. These are three topics that come up regularly in my office, so I wanted to share more info for you.

How do I help people with Bunions and narrow feet? Simple!1. Toe alignment socks 2. Wide shoes  3. Foot exercisesWatch t...
12/17/2025

How do I help people with Bunions and narrow feet?

Simple!

1. Toe alignment socks
2. Wide shoes
3. Foot exercises

Watch this video below to learn more.

💪 Our Strong Feet & Glutes Academy🦶🍑https://bfs.fit/academy👟 10 Best Shoes For Bunions: https://bfs.fit/shoes-for-bunions🦶 Toe spacers we recommend:http...

2021 Evidence on Exercise for Chronic Low Back PainA major systematic review looked at 249 clinical trials to see how we...
12/15/2025

2021 Evidence on Exercise for Chronic Low Back Pain

A major systematic review looked at 249 clinical trials to see how well exercise therapy helps adults with chronic non-specific low back pain (pain lasting more than 12 weeks).

- Key takeaways

1. People who did exercise programs had significantly less pain compared with no treatment, usual care, or placebo.

2. Exercise also improved function (how well people could move), though the change was smaller and didn’t always reach what experts consider a clinically meaningful improvement.

3. Compared with other treatments (like heat, traction, or education alone), exercise still showed benefits for pain and function, although the differences were modest.

4. Mild side effects (like muscle soreness) were similar to other approaches and generally minor.

- Bottom line

If you or someone you know is dealing with long-term low back pain, exercise therapy is likely helpful for reducing pain and improving movement — and it’s supported by high-quality research.

I asked Chat GPT to summarize this study for easy reading, but if you want the full medical lingo then use this link.

"Exercise therapy for chronic low back pain - PubMed"

We found moderate-certainty evidence that exercise is probably effective for treatment of chronic low back pain compared to no treatment, usual care or placebo for pain. The observed treatment effect for the exercise compared to no treatment, usual care or placebo comparisons is small for functional...

Here is a new YouTube video I made today on my channel. In this video I show ways to roll and stretch the pelvic floor.
12/08/2025

Here is a new YouTube video I made today on my channel. In this video I show ways to roll and stretch the pelvic floor.

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

One of my favorite back strengthening methods is Foundation Training. I've been practicing this for myself after reading...
12/03/2025

One of my favorite back strengthening methods is Foundation Training. I've been practicing this for myself after reading Dr. Erick's book and meeting him years ago. I love the simplicity and ease of his techniques.

If you need help strengthening your lower back, then give me a call and I can help you put together a personalized plan to make your back strong! 208-615-5240

They look like simple body-weight exercises don’t they…? They’ll be harder than you think.Foundation Training is a series of poses and principles developed b...

One of my favorite moves that I have been practicing for years. Lay on your back and put your feet up high. Give it a tr...
12/02/2025

One of my favorite moves that I have been practicing for years. Lay on your back and put your feet up high. Give it a try.

https://www.facebook.com/share/p/1A6ZWKqpLD/

DID YOU KNOW? 🧘‍♀️
Putting your feet up against the wall for a few minutes is a simple way to reset your body. This relaxing pose can:
➡️ Help calm the nervous system
➡️ Support circulation and lymph flow
➡️ Reduce feelings of stress after a long day
Try it for about 10 minutes before bed and feel the difference. 🌙

Are you a massage therapist in the CDA or Spokane area? I will be teaching a CE workshop all about lower back pain and l...
01/22/2025

Are you a massage therapist in the CDA or Spokane area? I will be teaching a CE workshop all about lower back pain and lumbopelvic muscle imbalances. It gives 16 CE hours and costs $300. Located at AICM in Post Falls. Happening February 8th-9th, 2025. Sign up now on my website under "workshops" hope to see you there.

https://brandoncope.com/workshop-reg/

Snow has fallen in North Idaho. If you are having lower back pain or tension from shoveling then try these stretches to ...
12/16/2024

Snow has fallen in North Idaho. If you are having lower back pain or tension from shoveling then try these stretches to help.

You can also go on my website and book an appointment if you need more than stretches. https://brandoncope.com/

https://youtu.be/uJHrDPtapmM

Address

6125 N Sunshine Street Suite A
Coeur D'alene, ID
83815

Opening Hours

Friday 1:30pm - 5pm
Saturday 9am - 5pm

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