04/30/2026
Before OxyContin became a household name, a family helped rewrite the rules of pharmaceutical marketing β and the science itself.
The Sacklers weren't just pharma executives. They were architects of a strategy that reshaped how America thought about pain medication. And a big part of that strategy?
Rewriting medical papers to make opioids appear non-addictive.Let me be clear: opioids have a legitimate place in medicine.
For certain patients, under careful supervision, they can be essential. That's not the debate.
The debate is about what happens when the science gets manipulated to serve a sales pitch.
This is why doctors can no longer get "paid" by pharma companies.
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