01/28/2026
šļø The Post: The Evolution of the Heart
Valentineās Day wasnāt born from a greeting card company. It is a day with a pulse that has beaten for over 2,000 years, evolving through fire, faith, and eventually, the marketplace. To understand why we celebrate today, we have to look at the "Before."
The Earthy Roots
In Ancient Rome, mid-February belonged to Lupercalia. It wasnāt "cute"āit was a raw, earthy fertility ritual. It was about the survival of the tribe and the waking up of the soil. It reminds us that love at its core is a primal, life-giving force.
The Sacred Rebellion
By the 5th Century, the Church transformed the day to honor St. Valentine. Legend tells us he was a rebel priest who defied an Emperorās ban on marriage, risking his life to unite lovers in secret. Here, the day shifted from "fertility" to "commitment"āthe idea that love is a sacred act of defiance against a cold world.
The Poetās Dream
In the Middle Ages, the "Venus energy" truly took hold. Poets like Chaucer began linking the day to the mating of birds and the "Courtly Love" of knights and ladies. This is where we got the handwritten notes and the idea that love should be an art formābeautiful, intentional, and aesthetic.
The Modern Shift
By the 19th Century, the Industrial Revolution turned those handmade poems into mass-produced lace and paper. The 20th century turned it into a $20 billion industry. Somewhere along the way, we started measuring love by the price tag of the gift rather than the depth of the connection.
My Perspective: The Venus Way
For me, Iām stripping back the commercialism and returning to the Venus Way. šļø
Venus is the planet of beauty, harmony, and self-worth. To celebrate the Venus Way is to stop consuming and start attuning. Itās about:
⢠Finding the "art" in your relationships.
⢠Honoring the beauty in the everyday.
⢠Treating love as a rebellion, just like Valentine did.
⢠Recognizing that you are the primary source of love in your own life.
History shows us that love is always evolving. This year, letās evolve it back to something soulful. āØ