Premier Family Eyecare

02/20/2026

02/19/2026

🎓 2025–2026 SCHOLARSHIP 🎓
Invest in Your Future!

Award Includes:
$500 Cash Scholarship
Complimentary eye examinations each year the student is enrolled in a post-secondary educational institution (college, vocational/technical school – up to 4 years)
One pair of complimentary eyewear valued up to $200 (prescription eyewear or sunglasses)

Eligibility:
Applicants must be a high school senior enrolling in a post-secondary education program.
Requirements:
Attach a weighted transcript for grades 9–12
Attach a resume listing activities, awards, honors, and leadership positions (school & community) during grades 9–12
Include one letter of recommendation from someone who can attest to your academic improvement
Include the following information:
Name
Address
Phone Number
Email
GPA
College or trade school you plan to attend

Deadline:
Applications must be received by May 1, 2026.
Submit applications by:
Email: custereye@gwtc.net
Mail: 23 N 1st St, Custer, SD 57730
Drop off: In person at our office

02/19/2026

Don’t let the weather stop you from joining us tonight from 5–7 PM for our Chamber Mixer & Open House! 🌮🍹

Enjoy our taco bar and a drink while you check out the new building. We can’t wait to show you around and celebrate with our community!

02/15/2026

🧐 Squinting builds character.
Just kidding. It builds headaches.
Let us help.

02/12/2026

📱 If you’re zooming in on this post…
It might be time to schedule an appointment 😉
Call, text, or message us anytime! 605-673-2716

02/11/2026

Next week!

✂️🎉 Ribbon Cutting! 🎉👀

Join us as we celebrate the 2026 Ribbon Cutting for Premier Family Eyecare — now in their brand NEW location and brand NEW building! 🏗️✨

Come check out the beautiful new space, meet the team, and help us celebrate this exciting milestone for our community.

📅 Thursday, February 19th
⏰ 4:30 PM
📍 23 N 1st St, Custer, SD

Let’s cut the ribbon and celebrate growth, vision, and a fresh new chapter! 🎀👏

02/10/2026

New frames, who dis? 😎
From everyday glasses to stylish sunglasses, we carry top brands to fit your vision and your personality.
👀 Stop in and find your perfect pair!

02/06/2026

02/04/2026

😎 Life’s too short for blurry vision and boring glasses.
Come see us for an eye exam and a style upgrade!

02/03/2026

✂️🎉 Ribbon Cutting! 🎉👀

Join us as we celebrate the 2026 Ribbon Cutting for Premier Family Eyecare — now in their brand NEW location and brand NEW building! 🏗️✨

Come check out the beautiful new space, meet the team, and help us celebrate this exciting milestone for our community.

📅 Thursday, February 19th
⏰ 4:30 PM
📍 23 N 1st St, Custer, SD

Let’s cut the ribbon and celebrate growth, vision, and a fresh new chapter! 🎀👏

01/31/2026

🤓 Our favorite pickup line:
“Can you read the bottom line?”
If not… we should talk.

01/28/2026

👀 We help people see things clearly… including the fine print.
(Yes, that fine print.)