02/22/2026
What does the future of meat really look like? 🌱 Psychology Today sits down with Bruce G. Friedrich to discuss his new book, MEAT, and explore how alternative proteins are better for people and the planet. Read the full Q&A below!
A new book provides a hopeful, rigorously researched exploration of how science, policy, and industry can collaborate to meet our demand for meat while building a kinder, healthier world.