FASHION OPTICAL DALLAS | The Art Of Eye Wear

09/19/2025

Nearly 20 years, Dr. Randy Atwood and myself bought a meeger eyewear store at the intersection of Oak Lawn and Lemmon Avenue. After writing out a multiple page business I began to envision the type of eyewear and sunglasses boutique we wanted!
I also knew the type of eyewear store we didnt want it to be! Since by the time we bought Fashion Discount Optical we had traveled around multiple times and I had lived in Paris, France for almost ten years. We knew we wanted the store to reflect our values, and our "bon sens de la mode." We wanted our eyewear boutique to be tres chic, the staff to be very polite, knowledgeable and friendly! We wanted it be a unique, interesting and a fun place to visit and explore! What we never wanted was an eyewear boutique with attitude! We never wanted "exclusive, unaffordable with a rude, impolite staff! And EXCLUSIVE store meant to us somebody or persons were being excluded and that's not who are or will ever be! No, we wanted an eyewear boutique which was "INCLUSIVE, where everyone is welcome! We may carry exclusive eyewear but we also carry eyewear and sunglasses for men and women that is affordable! Having designed, drafted and crafted eyewear it is very much an art form. That's why we refer to Fashion Optical as "the art of eyewear!" We cordially invite you in to Fashion Optical to see our eyewear over three thousand ways to express the best you!

Designer Eye Wear and Sunglasses

09/19/2025

https://www.facebook.com/share/p/1EqX63X2dV/

06/30/2025

I think this worth reposting especially in these days of hate it's worth sharing something that is a very common experience among our gay allies. I personally think it's important to build each other up instead of putting people down. Joy and happiness is quite contagious!

06/25/2025

Here is the latest devopments on making the new hiv prevention drug affordable!

As regulator prepares to approve Lenacapavir in the US, campaigners are urging the manufacturer, Gilead, to make it ‘available and affordable for all who need it’

05/27/2025

**Thank You, Dallas Voice Readers!**

A month ago, our store was honored to be voted *“The Best Eyewear Store in DFW”* by the readers of the *Dallas Voice.* We are truly humbled and deeply grateful for this recognition—and for the unwavering support of our incredible customers and friends over the past 19 years.

At the time, I chose not to share this news publicly, as someone very dear to me was facing the heartbreak of closing her own beloved business. In moments like those, celebration didn’t feel quite right.

Today, with a full heart, I want to say **thank you**—to every person who voted, visited, or simply believed in us. I'd especially like to thank Ernest Perez, Manager of 19 years and Allison Duque, Sale Manager, 3 plus years. I am deeply grateful. This would not be possible without you. I want to spend my heartfelt appreciation to my brothers and sisters of the gay community for your very loyal and generous love and support all these many years! As a result I have been blessed to build friendships with so many truly amazing people. My special thanks to each of you! This award belongs to all of you who’ve been part of our journey. We carry this honor with immense appreciation and pride, and we remain committed to serving our community with the same passion and care that earned your trust.

Here’s to resilience, to community, and to always showing up for one another.

With gratitude,
Morgan Gianni, Owner
Fashion Optical
3430 Oak Lawn Ave.
Dallas, TX.
214/526-6006

The Art of Eyewear, where local and national celebrities shop for the coolest in eyewear. Affordable luxury designer eyewear for less.

10/30/2024

Don't forget to use your FSA Health Benefit dollars before Dec. 31st! Come check us out at 3430 Oak Lawn Ave, Dallas, TX

09/12/2024

Tom Ford event this Saturday At Fashion optical 09/14/2024