12/14/2025
The “love yourself” message is a fragile veneer of branding, perfect for the social media age where everything is a brand. Whether you call it New Coke, Old Coke, or Coke One—it’s all Coca-Cola. Meaning, body positivity is just fat phobia for a new racial logic that wants to consume Black women’s bodies without feeling racist. It elevates a Black woman’s corporeal reality to a political road map for non-Black others to work out their relationships with whiteness. It is positive as long as the Black woman conforms to the desires projected onto her. It is about “bodies” only insofar as it is about deciding that certain bodies exist to make other bodies feel good about their own existence.
—Tressie McMillan Cottom
I’m a Black man who coaches a lot of white women and girls in the dance world. And, I know for some of you reading this, you might be thinking “well what does all of this racial analysis have to do with me?”
And THAT is precisely what I would invite you to interrogate. Because, as Toni Morrison wrote about “great American novels,” whiteness is in conversation with Black people, culture, and bodies whether we’re present or mentioned by name or not. The absence, actually, often says a lot about that conversation.
In other words, fear of “bulk” doesn’t just come out of nowhere. And, just as importantly, it’s not enough for us to answer those fears with body positivity platitudes. Because ultimately my job is to help people survive the world we’re actually in while agitating for the world we’ve never seen but know in our hearts can exist. (That’s the influence of abolitionist texts).
Branding won’t get us there.
Also: It goes without saying that, for the Black women I’m privileged to train in the dance world, coaching without this intersectional analysis would be doing every one of you a disservice. I think about this responsibility every single day I wake up and go to work. I hope I always live up to that responsibility.