Impact XM

12/08/2025

The recent Tusk awards, in partnership with Ninety One, once again celebrated the remarkable individuals safeguarding Africa’s wildlife, ecosystems, and communities. 🦁🌳🌱

As a long-standing sponsor and production partner, we’re incredibly proud to help bring this ceremony to life each year. Our team supports the event with creative development, event design and production — helping to ensure these heroes receive the global recognition they deserve.

The importance of these awards is captured perfectly by HRH The Prince of Wales, Royal Patron of Tusk, who said:

“Tonight is a reminder that our planet continues to face serious environmental concerns… We must continue our efforts to protect nature and highlight the critical role that biodiversity plays in supporting all life on earth (...)."

We’re honored to continue this partnership and proud to support the finalists and winners who inspire us year after year.

12/04/2025

🎤…and the gold for the Most Environmentally Responsible Company of the Year 2025 goes to…

Us!

We’re excited to announce that we won big at the 2025 Best in Biz Awards—one of the most prestigious business awards programs in North America and globally.

🌎 From implementing material and waste reduction strategies, to designing long-term reusable exhibit systems and strengthening responsible supply chain partnerships, we’ve remained committed to integrating sustainability into every phase of experiential marketing.

Feel free to share your ideas for how we could all make the event industry even more sustainable in 2026 and beyond!

11/24/2025

Yes, we know… this announcement is fashionably late. But when the news is this good, it deserves the spotlight no matter what month it is. ✨

We’re thrilled to (finally!) celebrate Brittney Leeb’s promotion to Vice President of New Business Growth at Impact XM — a milestone that marks her as both the youngest VP and the youngest female executive in our company’s history.

Brittney, who celebrated seven years with Impact XM this June, brings a decade of experiential marketing expertise and a foundation in architecture that blends creativity with strategic structure. Her work has shaped partnerships with global brands like Amazon, Astellas, Hisense, Rockwool, Tempus, Yardi and more, while expanding our footprint across healthcare, tech, and B2B industries.

In her new role, she leads our Greenfield Growth efforts working across Marketing, Operations, Client Services, and Event Production to elevate presale strategy, streamline processes, and uncover fresh opportunities.

Beyond strategy, she’s a mentor, a connector, and a culture champion whose leadership continues to elevate our team.

Congratulations, Brittney, late post or not, your impact speaks for itself. 🚀

11/19/2025

🎉We’re thrilled to share that we’ve been named one of ‘s 2026 Agencies of the Year—a recognition that celebrates the marketing industry’s most creative, strategic, and forward-thinking agencies.

Being included on Chief Marketer’s prestigious Agencies of the Year Partner Portal is not just an honor, it’s a reflection of our team’s dedication, collaboration, and passion for creating experiences that matter.

This type of recognition is what drives us every day: crafting experiences that inspire connection, spark transformation, and move brands—and people—forward. 🙌

11/19/2025

🎉We’re thrilled to share that we’ve been named one of Chief Marketer's 2026 Agencies of the Year—a recognition that celebrates the marketing industry’s most creative, strategic, and forward-thinking agencies.

Being included on Chief Marketer’s prestigious Agencies of the Year Partner Portal is not just an honor, it’s a reflection of our team’s dedication, collaboration, and passion for creating experiences that matter.

This type of recognition is what drives us every day: crafting experiences that inspire connection, spark transformation, and move brands—and people—forward. 🙌

11/14/2025

Feeling uncertain about your 2026 event marketing strategy? 🤷

Don’t be.

As we head towards the end of 2025, events are emerging as solid ground to transform business.

💡Find out how your brand can reclaim connection to build credibility, and a shared experience, by joining our webinar on November 20, 2025 - 12pm ET / 5pm GMT (link in bio).

11/14/2025

Feeling uncertain about your 2026 event marketing strategy? 🤷

Don’t be.

As we head towards the end of 2025, events are emerging as solid ground to transform business.

💡Find out how your brand can reclaim connection to build credibility, and a shared experience, by joining our webinar on November 20, 2025 - 12pm ET / 5pm GMT: https://impactxmmasterclass.brandlive.com/Solid-Ground-Reclaiming-Connection-in-an-Uncertain-World/en?utm_source=linkedin&utm_medium=organic_social&utm_campaign=webinar&utm_term=2025&utm_content=webinar

11/14/2025

Feeling uncertain about your 2026 event marketing strategy? 🤷

Don’t be.

As we head towards the end of 2025, events are emerging as solid ground to transform business.

💡Find out how your brand can reclaim connection to build credibility, and a shared experience, by joining our webinar on November 20, 2025 - 12pm ET / 5pm GMT: https://impactxmmasterclass.brandlive.com/Solid-Ground-Reclaiming-Connection-in-an-Uncertain-World/en?utm_source=linkedin&utm_medium=organic_social&utm_campaign=webinar&utm_term=2025&utm_content=webinar

Welcome to Solid Ground: Reclaiming Connection in an Uncertain World hosted by Event Marketing Master Class on Brandlive!

11/04/2025

🧐 What can influence attention, memory, and emotional connection? Movement.

Not just motion or energy, but movement with purpose. By guiding guests through multiple venues and experiences, we kept engagement high and curiosity alive.

That’s exactly how we helped SailPoint, a software developer, bring their innovative technologies to life in Austin, TX. We designed a dynamic, city-wide experiential journey that connected attendees through a series of immersive moments.

Registration featured an AI-powered photo station, where guests generated custom avatar pins that sparked instant conversations and networking opportunities.

The main session was injected with energy with a surprise performance by iLuminate, a tech-danced based performance company, setting the tone for an unforgettable week.

🎶 The excitement continued into a festival-style celebration at the Long Center, where Flo Rida took the stage against a backdrop of skyline views and local food trucks serving Austin’s best flavors.

For executive guests, the experience elevated even further with a private dinner at the breathtaking Commodore Perry Estate, Auberge Collection — complete with a living champagne wall. 🥂

From one space to the next, movement drove engagement, proving that when people go places, experiences go deeper.

10/24/2025

🌐 In a digital-first world, it’s easy to see screens as competition for attention at live events, but what if they could actually enhance it?

Here are 3 ways Scott Dzierzanowski, Executive Creative Director at Impact XM, recommends using digital to elevate your next experiential event:

1️⃣ Avoid Feeds - Use Group Chats for Engagement Social feeds are crowded and algorithm-driven; group chats feel direct and personal. Whether it’s a Slack workspace, WhatsApp thread, or SMS opt-in, giving attendees a channel instead of a feed makes it easier to share updates, reminders, and insider content that gets seen.

2️⃣ Authentic is Better than Polished
Highly produced content has its place, but short, imperfect clips from employees, attendees, or even real-time reactions at an in-person event, often travel further. They make a brand feel human, bringing the energy of the live experience into digital stories.

3️⃣ Navigation is a Digital Pillar
At large shows, attendees are always looking for shortcuts; where to go, what’s worth their time, and what they can’t miss. If you become a source of online guidance — quick maps, “don’t miss” tips, fast fact checks — you can earn trust because you’re solving real problems.

We’re always keen to hear fresh ideas. What hybrid event strategies or tools are working best for you?

10/24/2025

🌐 In a digital-first world, it’s easy to see screens as competition for attention at live events, but what if they could actually enhance it?

Here are 3 ways Scott Dzierzanowski, Executive Creative Director at Impact XM, recommends using digital to elevate your next experiential event:

1️⃣ Avoid Feeds - Use Group Chats for Engagement
Social feeds are crowded and algorithm-driven; group chats feel direct and personal. Whether it’s a Slack workspace, WhatsApp thread, or SMS opt-in, giving attendees a channel instead of a feed makes it easier to share updates, reminders, and insider content that gets seen.

2️⃣ Authentic is Better than Polished
Highly produced content has its place, but short, imperfect clips from employees, attendees, or even real-time reactions at an in-person event, often travel further. They make a brand feel human, bringing the energy of the live experience into digital stories.

3️⃣ Navigation is a Digital Pillar
At large shows, attendees are always looking for shortcuts; where to go, what’s worth their time, and what they can’t miss. If you become a source of online guidance — quick maps, “don’t miss” tips, fast fact checks — you can earn trust because you’re solving real problems.

We’re always keen to hear fresh ideas. What hybrid event strategies or tools are working best for you?

10/17/2025

Team IXM has officially landed at !✨

We’re on the ground in Berlin supporting six incredible clients, united by one global team spanning the U.S., Canada, the UK, and Germany.

One mission, many countries — delivering world-class experiences together. 🌍💡

Let’s make this week unforgettable!