EquiTecs

EquiTecs EquiTecs Equine Technologies Institute. Science-backed solutions for equine health & performance. What’s New? Why Choose EquiTecs?

We’re beyond excited to unveil the next generation of equine taping: the all-new EquiTecs EFT tape line! After over a year of research, development, and real-world testing, we’re bringing you the most advanced, horse-specific kinesiology tapes available—engineered for your horse’s unique physiology, movement, and comfort. EFT 2-Way Stretch Tape: For neurosensory activation, circulation, and muscle support. Available in standard and gentle versions for even the most sensitive horses (and humans!). EFT 4-Way Stretch Tape: For structural support, decompression, and stabilization—true four-way stretch for maximum versatility. Designed for Horses: Not relabeled human tape—our tapes are built from the ground up for equine hair, joints, and movement. Medical-grade, latex-free adhesive grips hair (not skin) and is engineered to release safely if overstretched. Quality You Can Trust: Every batch personally tested and guaranteed by Rebecca. No printed logos, improved longevity, and a 2-year shelf life. Scientifically researched, equine-specific design
Trusted by professionals and enthusiasts worldwide
Backed by our commitment to ongoing research and education

Pre-Order Details

We expect demand to be high and encourage you to secure your order early:

EFT 2-Way Stretch Tape: Shipping begins around November 20th
EFT 4-Way Stretch Tape: Available to ship by mid-December

Pre-orders are now open! Reserve your rolls today to guarantee availability—once these batches are gone, restocks may take several weeks. Introducing Our New Education Platform

This is the truly exciting part—our education is what sets us apart! New EFT Basics Course: Launching next week! This updated course is perfect for newcomers and experienced users alike. Expect a fresh, step-by-step approach to taping fundamentals, practical solutions for real-world issues, and easy-to-follow video demonstrations. All current students who have taken the Basics course will be automatically grandfathered into this new program as a thank you for your trust and support. EFT Certification Course: Available starting November 17th! This comprehensive course is designed for those ready to take their skills to the next level, with advanced protocols, case studies, and a pathway to official EquiTecs certification. All previous students at this level will also be grandfathered in—no additional cost, just gratitude for your ongoing commitment. Application Library: Rolling out soon after! Our digital video library will feature a wide range of application techniques, troubleshooting tips, and answers to your most common taping questions. If you’ve never taken education with us, now is the perfect time. We’re offering all our courses and the application library at a special introductory price for a limited time. Whether you’re new to taping or ready to master advanced skills, you’ll find everything you need in our digital education hub. A Note to Our Current Students:
Please keep an eye out for your access to the new education platform. Being grandfathered in is our way of honoring your purchases, your trust, and your support for our company and team. We’re deeply committed to supporting every student—past, present, and future—and we can’t wait for you to experience the next level of EquiTecs education.

This is the course that changes how you tape horses. 🧠✨You asked for more — and we delivered.The new EFT Basics Course i...
11/19/2025

This is the course that changes how you tape horses. 🧠✨

You asked for more — and we delivered.
The new EFT Basics Course isn’t just an “update”… it’s a complete shift in how we think about equine taping.

Inside the course, you’ll:
• Learn the difference between kinesiology taping and functional taping — and why it matters for your horse
• Be among the FIRST to master 4-way tape applications (no one else is teaching this)
• See the science, case studies, and real-world results that set EquiTecs apart

Already taken ET Basics or Beyond the Basics?
✅ You’re upgraded for FREE — check your email for your access link.

New to EquiTecs education?
For $35.00 USD (compared to $56.99 USD), you get lifetime access to clear, practical, science-backed guidance you can use in the barn tomorrow.

Ready to change the way you tape — and how your horse feels?
👉 Visit www.equitecs.com to enroll in EFT Basics.

Most people assume horses “don’t feel as much” as humans because their skin looks thicker. The research says the opposit...
11/19/2025

Most people assume horses “don’t feel as much” as humans because their skin looks thicker. The research says the opposite—and it changes how we should think about taping.
RESEARCH → TECHNIQUE → OUTCOME
RESEARCH

A 2020 comparative study found no meaningful difference in epidermal nerve counts between horses and humans, and very similar thickness of the pain-detecting epidermal layer (horses: 31.6 µm; humans: 26.8 µm). [PubMed 2020]
Yes, horses have a thicker dermis overall, but that doesn’t make them less sensitive at the surface. Multiple sources describe horses as “very sensitive at the cutaneous level,” potentially up to 10x more sensitive than humans because of richer mechanoreceptor density. [Equine Dermatology, 2019; PubMed 2020]
So no—your horse is not “tougher” than you. If anything, they’re more honest about what they feel.
TECHNIQUE

Here’s where EFT Equine Functional Taping breaks away from human-based kinesiology taping:
• Human tapes are designed to sit directly on skin.
• EFT tape is designed to work primarily through the hair coat.
In most EFT applications, the tape is interacting with the hair, not glued down onto bare skin. That means:
• Less risk of blisters, rashes, and skin stripping like we see in human taping.
• We can safely use elastic behavior closer to what the skin itself can tolerate.
Our tape is engineered to be as elastic as healthy skin (around a 200% ratio), with a different wave pattern and adhesive chemistry so it can:
• Grip the hair shaft effectively
• “Give way” under overload instead of tearing skin
• Maintain consistent recoil over several days
OUTCOME

In years of field use and research, we’ve only seen a single horse immediately remove tape due to irritation—despite working with highly sensitive, high-performance, and compromised horses.
What this means in real life:
• You can use tape as a precise neurosensory and fascial tool, not a brute-force bandage.
• You can respect how sensitive horses actually are, while still getting meaningful, long-lasting effects.
• The “limitations” that exist in human taping (skin irritation, blistering, adhesive overload) are not the same when you design a tape and a modality specifically for horses.
Clinical note: We still monitor for irritation, keep working tension at or below ~30%, and respect individual sensitivity. But we’re no longer fighting against the biology—we’re working with it. [Clinical Veterinary Advisor, 2021]
EFT wasn’t created as a rebranded human taping system. It was built from the ground up around equine skin, hair, and nervous system research—so the tape, the technique, and the outcomes all line up with how horses actually function.

🚨 NEW COURSE DROP: EFT BASICS IS HERE! 🚨We’re making history (again).Meet the all-new EFT Basics Course — the next evolu...
11/17/2025

🚨 NEW COURSE DROP: EFT BASICS IS HERE! 🚨

We’re making history (again).
Meet the all-new EFT Basics Course — the next evolution is equine functional taping. 💥

What makes it different?
• The ONLY course that shows you how to use true 4-way functional tape on horses
• Built on real science + thousands of real-world case studies
• Designed to work hand-in-hand with our next-gen EquiTecs tapes
• Perfect for ALL horse owners, riders, and practitioners — no prior experience needed

🎁 Already took ET Basics or Beyond the Basics?
You’ve been UPGRADED for FREE. Check your inbox for your access link — you earned it.

New to EquiTecs education?
Now is your moment. The introductory price is just $35.00 USD (compared to $56.99 USD) for a beefcake of a course packed with:
✅ Practical skills
✅ Step-by-step guides
✅ The “why” behind every application

Be part of the taping revolution.
👉 Visit www.equitecs.com to check out EFT Basics and save while intro pricing is live.

For nearly two years, I’ve faced constant legal threats from Dr. Beverly Gordon—despite rescuing her declining brand, bu...
10/25/2025

For nearly two years, I’ve faced constant legal threats from Dr. Beverly Gordon—despite rescuing her declining brand, building a trusted community, and creating a new, safer modality for horses.

Every time she threatened, I tried to address her concerns. When my attorneys said there was no negotiating, I removed all references to Equi-Tape and fully complied with every legal demand—except handing over my company assets, which the law does not require.

Now, she’s suing me to seize everything I’ve built and force me into a non-compete that would silence innovation and progress in equine healthcare. This isn’t about trademarks—it’s about using the courts to crush small business and stop scientific advancement.

I’m a single mom and small business owner, and I need your help to defend my rights and the future of our field. Please read, share, and support our legal defense: https://gofund.me/18d398f2a

From Rebecca Haddock: So many of you know me—not just as a business owner, but as someone who has taught you, spoken with you, or helped you through the hardest moments with your horses. I’ve always tried to be there for you, no matter the time of day or night.

Now, I desperately need your help. If I’ve ever made a difference for you or your horse, please stand with me now—share our story, support our legal defense, and help us keep fighting for what’s right.

Thank you, from the bottom of my heart.

🚨 FLASH SALE: FINAL HOURS! 🚨We’re almost out—only 86 rolls of Advantage 2" Black, 130 rolls of Advantage 3" Black, and 3...
10/19/2025

🚨 FLASH SALE: FINAL HOURS! 🚨

We’re almost out—only 86 rolls of Advantage 2" Black, 130 rolls of Advantage 3" Black, and 32 rolls of Classic 2" Black left.

Once these are gone, that’s it—no restocks, no second chances.

All sales close in just a few hours! Grab yours now before they disappear forever.

www.equitecs.com

Thank you for being part of this incredible journey! Stay tuned for our next chapter very soon!

Sale Ends Today! All current students keep access and will be upgraded to our new, science-backed modality. The best is ...
10/18/2025

Sale Ends Today! All current students keep access and will be upgraded to our new, science-backed modality. The best is yet to come—thank you for being part of our journey! 💙

Big news! Our last day for Equi-Tape sales is Oct 18. All current students keep access and will be upgraded to our new, ...
10/17/2025

Big news! Our last day for Equi-Tape sales is Oct 18. All current students keep access and will be upgraded to our new, science-backed modality. The best is yet to come—thank you for being part of our journey! 💙

10/09/2025

Black Friday Came Early: Equi-Tape Inventory Blowout!

We’re making room for the next evolution in equine care—EquiTecs is coming soon!

For a limited time only:

40% OFF all Equi-Tape products (including tape, towels, scissors, guides, and bundles)
60% OFF all Equi-Tape education

This is your chance to stock up on everything Equi-Tape, from our signature tape rolls to essential tools and step-by-step guides. All digital education is included—perfect for leveling up your skills at the best price ever.

While supplies last. No exchanges or returns. All sales final.

Don’t miss out—once these deals are gone, they’re gone for good. Visit the store to shop the sale and be part of the next chapter with EquiTecs!
www.equitecs.com

Big news is coming! As we do more research—both in the field and in clinical settings—we’re moving toward a future where...
09/29/2025

Big news is coming! As we do more research—both in the field and in clinical settings—we’re moving toward a future where reproducible results, whole horse healthcare, and real change lead the way.

Our mission remains the same: empower equestrians, revolutionize equine healthcare, and change horses’ lives for the better. We’re focusing in on the best of the best, where education is the turning point for change and unity among equestrians lets us do more than ever before.

I, Rebecca Haddock, will continue to bring you my best every day. My focus—now and always—is what’s best for the horse. This is just the next step in evolving equine healthcare. More details are coming soon—let’s embark on this journey together! 🐴✨

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Why Equi-Tape?

Equi-Taping provides immediate and long-term relief, healing, and performance support that will change the way you train and care for your horse. Equi-Tape®was developed by Dr. Beverly Gordon to help horses obtain and maintain soundness, heal faster, and increase performance. Our applications work with every discipline, compliment every rehabilitation situation, and can help you get the most out of your training goals, naturally.

Would you like to learn? We offer an online introduction to Equi-Taping® course to teach you applications you can use every day. You will learn a life-long skill and your horse will thank you! Looking for a more advanced course or have previous training from a different brand or school? The online “Fundamentals of Equi-Taping” is professional level education now accessible to everyone and will teach you how to achieve more advanced applications.

Are you already a healthcare practitioner and want to become Certified? Visit www.Equi-Tape.com to access our online certification course!