Advanced Muscle Mechanics

08/09/2025

The bench press hasn’t truly changed in over 100 years… until now.
From George Hackenschmidt’s 1898 “Supine Press” to today’s cutting-edge Launch Pad™, this is the complete story of bench press history — the milestones, the biomechanics, and the breakthroughs that finally moved it forward.

📜 Evolutionary Timeline: Major Milestones in Bench Press History.

- 1898–1905: Hackenschmidt’s “Supine Press” — Floor-based pressing restricted scapular motion but created the foundational pattern (Todd, 1995).

- 1900s–1910s: Floor Press Variations — Platforms emerged to extend range of motion.

- 1920s–1930s: Simple Benches — Wood/metal benches, often without uprights (Todd, 1995).

- 1930s–1950s: Standardization — Integrated uprights; bench press surpasses standing presses (Barnett et al., 1995).

- 1950s–1960s: Competitive Adoption — Powerlifting cements the bench as a core lift (Duffey & Challis, 2007).

- 1970s–2000s: Incremental Tweaks — Wider pads, incline/decline, better cushioning (Freedman, 2016; Reinold et al., 2004).

- Early 21st Century: Biomechanics First — Focus shifts to scapular freedom & spinal alignment (Park et al., 2019; Yildiz et al., 2020).

- Present Day: The Launch Pad™ — A first-principles redesign integrating ergonomics, biomechanics, and neuromuscular optimization.

Learn how bench press design has evolved (or failed to evolve) for over a century.

Understand the biomechanical limitations of traditional benches

See how The Launch Pad™ solves problems lifters didn’t even know they had!

07/23/2025

Peer-reviewed and performance-proven.

After conducting five independent studies, a leading research professor concluded:

“The Launch Pad™ is what the traditional bench press should have evolved into.”

Engineered for biomechanical precision, joint protection, and superior muscular activation, The Launch Pad™ redefines the press from setup to lockout, unlocking performance advantages no flat bench can match.

✅ Increases pectoral activation
✅ Frees scapular movement
✅ Reduces joint stress
✅ Boosts range of motion and strength

More strength. Less stress. The way pressing was meant to be.

This isn’t just an upgrade, it’s a biomechanical correction that’s nearly a century overdue.

05/28/2025

Your ability to isolate your biceps depends on how well you stabilize your shoulder. That’s why most lifters train arms, but few actually isolate them.

The Advanced Muscle Mechanics Launch Pad changes that.

Engineered with intention, its downward-sloping top and chamfered side panels create a uniquely supportive surface that fits seamlessly into your armpit, aligning your humerus and locking your shoulder in place for laser-focused isolation.

✅ Stabilizes your shoulder complex.
✅ Eliminates extraneous body movements.
✅ Maximizes biceps tension.
✅ Builds a stronger mind-muscle connection.

Drop it on an incline bench.
Lean in. Lock in.
And curl with intention.

Because when your setup and position are dialed in, your performance follows.

05/15/2025

📣 STUDY DROP: How The Launch Pad Transformed Bench Press Gains by 66%🔥

New research from UCLA proves it — The Launch Pad™ isn't just a gimmick.

In a 4-week study, lifters using The Launch Pad with eccentric overload increased their 1-rep max 66% more than those on a traditional flat bench.

✅ Better scapular movement
✅ Increased pressing range of motion
✅ Reduced shoulder joint stress
✅ Stronger, safer, smarter benching

For coaches, athletes, lifters & anyone chasing gains without wrecking their shoulders — this is the upgrade you've been waiting for.

📊 Full study published: Scientific Journal of Sport & Performance, Vol 4 Issue 4 (2025).
DOI: 10.55860/JCDL3612

05/08/2025

It’s not just a pad—it’s a performance system.

For nearly 100 years, we’ve been lifting on the same outdated surface: wood planks, cheap foam, and vinyl slapped onto a frame. From your typical machine press to Olympic benches, they all compromise your body’s natural alignment in favor of ‘one-size-fits-none’ support.

The Launch Pad™ changed that.

We engineered the first ergonomically optimized, biomechanically correct universal support system—built to improve joint alignment, posture, and muscle engagement across every lift: chest, back, shoulders, arms, legs, even abs.

Better positioning isn’t a luxury—it’s the foundation of performance. Setup matters. Stabilization matters. And position precedes performance.

While others tape foam rollers to pec decks, rig makeshift pads onto benches, or claim they’ve “been doing it since ‘09,” we actually built the system—validated by research, protected by U.S. Patent No. 12,115,411, and used by elite strength coaches, pro athletes, and U.S. Special Operations.

We weren’t the first to slap foam on a bench—we were the first to design one that puts the human body first.

The Launch Pad™—Your Body. In Its Prime Position. Every Time.

04/25/2025

04/23/2025

📈 Rowing just got an upgrade. Whether you’re chest-supported or getting creative like Justin with the TGrip Fitness Fitness TG-S Bar, The Advanced Muscle Mechanics Launch Pad unlocks elite-level positioning, range, and bracing.

That downward slope up top? 🤔

Not just for looks—it’s a strategic feature that enhances versatility across a wide range of movements.

When lying prone, it is designed to allow athletes to brace their chin or upper chest, anchoring the upper body while freeing up the spine and shoulders for full contraction and isolation. This setup amplifies the mind-muscle connection, making each rep more intentional. By placing the chest directly on the slope, users extend the thoracic spine more naturally, creating a greater stretch and range of motion—perfect for maximizing back recruitment through longer eccentrics.

Flip around and stand in front of The Launch Pad, facing the foot of the bench, and anchor your forehead or upper chest against the slope. Now, you’re grounded, supported, and free to move dynamically without being on the bench at all. It’s a killer setup for row variations that require stability without restriction. 👊

As Coach Dan, Founder of Kinetic Training always says: Position precedes performance.

Let your equipment work for you! 💪🚀

04/09/2025

Big thanks to for the incredible camera work showcasing The Advanced Muscle Mechanics’ Launch Pad in action! 🚀🔥 Dive deeper into how The Launch Pad’s ergonomic design optimizes your bench press for peak performance and injury prevention. 💪🏽🔬

12/30/2023

🎉🥳 Celebrate the arrival of the New Year by ushering in new equipment.

Join the esteemed community of elite athletes, strength coaches, and sports organizations who are already harnessing the power of The Launch Pad.

Visit www.advancedmusclemechanics.com to get yours today!

📍If you’re in the Franklin, TN area and would like to take The Launch Pad for a test drive, shoot Marc Lobliner an email at marc@mtsnutrition.com to schedule a time to stop in at Legacy at Carbon and do so.

12/25/2023

The Launch Pad's design prioritizes ergonomics, guaranteeing a stable platform that optimizes joint mechanics, encourages proper recruitment patterns, offers better ROM, and supports good posture. This allows users to execute exercises with impeccable form and technique, which leads to improved shoulder function, enhanced muscle activation, optimized performance, and reduced risk of injury.

Training on The Launch Pad offers a holistic approach to shoulder health, performance enhancement, posture improvement, and technique development.

Get yours today at www.advancedmusclemechanics.com!

11/08/2023

🚫 Don’t let your Bench Press become a Failure to Launch!

Get Bench-Pressing right with The Launch Pad 🚀 and watch your gains blast off!💥💪

Get yours at www.advancedmusclemechanics.com!

10/20/2023

💡Did you know that traditional flat benches can lead to shoulder injuries? Learn how our Launch Pad optimizes scapula-humeral rhythm for a safer bench press experience. 🚀