Inside Edge Therapy

Inside Edge Therapy Duluth, MN + Virtual (for MN residents)
You’re capable and driven, but sometimes the pressure, anxiety, or self-doubt feels overwhelming.

I work with teens (15+), young adults, and athletes to slow down, manage stress, build confidence.

If you coach or parent a female athlete, I want you to think about the last time she was complimented on something she w...
04/16/2026

If you coach or parent a female athlete, I want you to think about the last time she was complimented on something she worked hard for.

Did she accept it? Or did she immediately deflect attribute it to luck, minimize it, change the subject?

Most of us have watched this happen so many times we've stopped noticing it. It looks like modesty. It reads as likable and appropriate.

But underneath it, something else is happening. The athlete who can't receive accurate feedback about her own work eventually stops believing it. She starts attributing her results to anything other than herself. And quietly, without anyone noticing, she starts pulling back because if you're not willing to own your wins, you unconsciously stop reaching for them.

This isn't a confidence problem. It's a cultural one. And it starts earlier than most people realize.

I wrote about it this week on the blog. If you've ever watched a talented athlete shrink when she should have stood up straight this one's worth a read.

🔗 https://www.insideedgehq.com/insideedgeblog

One year ago today, Inside Edge HQ went from an idea I kept circling back to — into something real.I'll be honest: I did...
04/15/2026

One year ago today, Inside Edge HQ went from an idea I kept circling back to — into something real.

I'll be honest: I didn't fully know what I was stepping into. Opening an LLC, figuring out advertising, building something from the ground up while also being a clinician, a mom, and a human it's been a learning curve I didn't see coming.

What I didn't expect? How much people showed up for it.

Every athlete, parent, coach, and colleague I've shared Inside Edge with has responded with genuine excitement. That's not something I take lightly.

A special thank you to the Anchorage Hockey Association and Jaguar Girls Hockey for being my first teams and for trusting me. And to Brady thank you for believing in this before it had much to show for itself.

Inside Edge exists because athletes' mental health deserves to be seen. Not as a bonus. Not as a "nice to have." As a real, essential part of what it means to perform and compete.

Year one is in the books. Somehow it still feels like I'm just getting started and I think that's a good thing.

04/06/2026

Most athletes finish their season and feel something they don't have a word for.

It looks like relief on the outside. But underneath it there's a hum. A low-grade anxiety that doesn't go away just because the schedule did. Coaches tell them to come back stronger and faster. Parents encourage them to rest. And the athlete is sitting in the middle of it thinking I should be doing more but having no idea what that actually means.

That's not a motivation problem. That's a structure problem.
The season gives athletes a schedule, a role, a place to belong. The off-season removes all of that and leaves the anxiety behind. For high-achieving athletes that gap doesn't feel like freedom. It feels like falling behind.

I've been building something specifically for this a mental performance resource for athletes who feel the weight of next season already and don't know where to start.

More soon.

In the meantime if you work with athletes or you are one, does this resonate? I'd love to hear what the off-season actually looks like from where you sit.

03/29/2026

Watching River Falls win their third straight national championship tonight, I was truly in awe. I don't have words for what it feels like to watch that level of dedication play out in real time.

I was there in 2009 for the first Frozen Four in program history. What I remember most isn't the games, it's what that team felt like from the inside. Everyone was 100% in. The internal compete was unlike anything I had experienced. Teammates holding each other accountable on and off the ice in a way that I had never been part of before.

That doesn't happen by accident. Three-peat programs require a culture of excellence; one where teammates celebrate each other's success while still pushing to break records of their own. Where leadership fosters everyone to get better every single day. Where the internal competition never devolves from the inside out.

What this program taught me that I carry into my work every single day is to put my head down and work. To grind through every hardship. To find that additional layer of grit when you think you have nothing left.

And to be fully present. Because half in anywhere is a disservice to your team.

My team now is my clients, the athletes I work with, and my family.

Congratulations River Falls. Three straight. 🏒

Tonight my college team skates in the Frozen Four.UW-River Falls is 28-1, the  #1 seed, defending back-to-back national ...
03/27/2026

Tonight my college team skates in the Frozen Four.

UW-River Falls is 28-1, the #1 seed, defending back-to-back national champions, and hosting it all at home. If you know anything about that program and that building, you know what tonight is going to feel like.

What makes it personal: I was a freshman in 2009 when this program went to the Frozen Four for the very first time. I didn't fully understand then what I was part of. I just knew we worked harder than anyone and believed in each other completely.

That standard never left. And neither did what it taught me.
I'm so proud of these women. Playing for UWRF shaped who I am as a competitor and as a person. The grit, the refusal to be outworked, the belief that what happens between the ears determines everything that doesn't leave you. It becomes the lens you see everything through.

It's part of why I do the work I do now with Inside Edge — helping athletes understand that the mental side isn't an add-on. It's the whole thing.

But tonight, I'm just a fan. Let's go Falcons. 🏒

03/25/2026

Your brain isn’t sabotaging you. It’s protecting you.
The problem is it can’t tell the difference between a physical threat and a big goal so it treats both the same way.
Understanding this is the first step to getting out of your own way.
🎙️ Inside Edge Therapy | Duluth, MN
🔗 Link in bio to book a session

We love to see it! Go Bonnie!
03/24/2026

We love to see it! Go Bonnie!

Most athletes who come to me aren't struggling because they don't work hard enough.They're struggling because every mist...
03/23/2026

Most athletes who come to me aren't struggling because they don't work hard enough.

They're struggling because every mistake feels like a verdict on who they are.

When your identity is tied to your results, confidence becomes fragile. One bad game, one off practice, one missed opportunity — and suddenly you're questioning everything.

That's not a focus problem. That's not a effort problem. That's an identity problem.

At Inside Edge, I work with 15–25 year old athletes to separate who they are from how they perform — so mistakes stop feeling threatening and confidence becomes something they can actually rely on.

This isn't quick-fix mental skills work. It's not "just be confident" coaching.

It's identity and nervous system level work. The kind that creates real, lasting change.

If that's the work you're ready for, I'd love to connect. Link in bio.

This is the most personal thing I've shared on here. I'm sharing it because I know I'm not the only one. Your story isn'...
03/22/2026

This is the most personal thing I've shared on here. I'm sharing it because I know I'm not the only one. Your story isn't fixed. Let's work on it.

03/21/2026

When I sat down with Ryan Haff - Northern News Now I didn't know what to expect but I knew that my future self would be proud of this opportunity. My future self did not realize what an incredible and impactful story would be written and produced from our interview.

I almost didn't go. There was a snowstorm and a 4ft drift in our driveway. My brain gave me every logical reason to stay home. I went anyway.

Being new at something, doing something for the first time, and going outside of your comfort zone can be so scary. Being scared is not a reason to not do something, it means it matters and if it matters sometimes you have to do it scared.

Check out Ryan's story below and head over to the Inside Edge Therapy blog to read more about why our brains talk us out of big goals: https://www.insideedgehq.com/insideedgeblog

When your identity is tied to your performance, every loss feels like a moral judgment.The work is separating those two ...
03/20/2026

When your identity is tied to your performance, every loss feels like a moral judgment.

The work is separating those two things so you can take the information from a bad game, a bad season, a missed goal, and use it. Not carry it.

Save this for the next time you need it.

This is the story I hear most in my office. And it's the one I'm most committed to changing. You don't have to earn the ...
03/19/2026

This is the story I hear most in my office. And it's the one I'm most committed to changing. You don't have to earn the right to get support.

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1502 London Road
Duluth, MN
55812

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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