The Rural Outreach Center

The Rural Outreach Center Our mission is to eradicate rural poverty in Western New York. We assist, empower, and elevate our Participants to self-sufficiency.
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We provide counseling for adults in grief and loss, trauma, and other mental health issues, as well as play therapy for children experiencing a wide variety of stressors, including trauma, grief and loss, divorce, and difficulties with social interactions. We operate a Redistribution Center for furniture and appliances. Call 716-777-4007 for more information. We support individuals living in rural poverty through a variety of programs. Go to http://theroc.co for complete information.

The ROC would like to thank our long-time supporter and friend Vicki Feine for serving on the Board of Directors here at...
12/16/2025

The ROC would like to thank our long-time supporter and friend Vicki Feine for serving on the Board of Directors here at The ROC. As Vicki's term comes to an end, we thought it was important to take a moment to say "thank you" - for the guidance, support, and belief that Vicki has invested in The ROC over the years. From our early years (even before she joined the Board), through our capital campaign, and now seeing The ROC grow into the organization it is today, Vicki has been a part of The ROC's story.

Thank you, Vicki! We are so grateful for your belief in The ROC's mission and our work.

So grateful for Legislator Lindsay Lorigo's office for organizing this fantastic collection! The donated items will be u...
12/13/2025

So grateful for Legislator Lindsay Lorigo's office for organizing this fantastic collection! The donated items will be used in Sarah's Pantry to help address basic human needs this holiday season and beyond. Thank you to everyone who donated to the collection as well!

A huge thank you to our friends at Astronics! They collected a ton of goodies for our Christmas-Palooza Market happening...
12/10/2025

A huge thank you to our friends at Astronics! They collected a ton of goodies for our Christmas-Palooza Market happening this weekend, where our ROC kids will be able to pick out and wrap gifts for their family members and loved ones.

This market is a fantastic opportunity for our kids to get in the giving spirit, show their love for others, and have a great time. We are so thankful to Astronics for helping make the market possible again this year!

We are thrilled to share that our friends at Rick's on Main Restaurant are once again offering the opportunity to have y...
12/04/2025

We are thrilled to share that our friends at Rick's on Main Restaurant are once again offering the opportunity to have your very own igloo for Carolcade! The three highest bidders will have all night access to an igloo, with the proceeds being split between The ROC and PUNT Pediatric Cancer Collaborative. Don't miss out on this awesome opportunity!

A child recently told us, “I just really like being at The ROC.” From counseling and tutoring to our Dream Big! Summer E...
12/02/2025

A child recently told us, “I just really like being at The ROC.” From counseling and tutoring to our Dream Big! Summer Experience, they’ve found a place that welcomes them and helps them work toward a brighter future.

Your support makes this possible. Every day, mentors, volunteers, and donors help us provide life-changing support for children and families in rural poverty.

Donate today: https://theroc.networkforgood.com/projects/136061-main-giving-page

We're taking a trip down memory lane today! In 2019, The ROC was still operating out of a repurposed FEMA trailer and p...
12/01/2025

We're taking a trip down memory lane today! In 2019, The ROC was still operating out of a repurposed FEMA trailer and provided approximately 200 children with new winter coats and boots. Due to space restrictions, we pre-selected and bagged the coats and boots for each child. This year, 350 children received Winter Prep thanks to the generous support of the East Hill Foundation and many local businesses and organizations. We also continued a tradition started last year, where kids and their families were able to attend a 'Winter Prep Pop Up' to pick out what color coat they wanted. Putting choices back in our families' hands offers dignity and serves as a reminder that a child's socioeconomic status shouldn't have to get in the way of the joy a kid feels when they find something that fits them inside and out.

HEAP is open! As of today, Monday, December 1, 2025, Regular season HEAP has opened and will continue to operate through...
12/01/2025

HEAP is open! As of today, Monday, December 1, 2025, Regular season HEAP has opened and will continue to operate through April 7, 2026 or until funding is exhausted, whichever occurs first. Please call The ROC at 716-240-2220 ext. 101 if you need assistance applying for HEAP benefits.
Notice: If you had an active SNAP case as of September 2025, you should have or will be receiving an auto-generated text message from Erie County's HEAP Department notifying you that you have been auto-enrolled in HEAP. This is not a scam - please make sure to reply as directed!

Address

730 Olean Road
East Aurora, NY
14052

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 7pm
Wednesday 9am - 5pm
Thursday 9am - 7pm
Friday 9am - 5pm

Telephone

+17162402220

Website

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Our Story

We are a social service organization. Our mission is to end rural poverty by assisting, empowering, and elevating people to self-sufficiency. We provide support to Participants engaged in our program, ROC U, through: counseling -for adults in grief and loss, trauma, substance abuse, and mental health issues playtherapy food distribution household furniture and appliances through New Paths Redistribution Center -716-777-4007 volunteer drivers Backpack school supplies and Snackpack weekend food programs Go to http://theroc.co for complete information.