
08/28/2025
Why Brand Choice and Local Access Matter to Patients.
When it comes to healthcare, one size does not fit all. Patients depend on medical equipment and supplies that meet their specific health needs, preferences, and comfort levels. That’s why protecting brand choice and local access is so important.
With the proposed changes to Medicare’s Competitive Bidding Program (CBP), patients may lose the ability to choose the brands and suppliers that work best for them. Here’s why that matters.
Every Brand Is Different—And So Are Patients
Medical equipment and supplies are not interchangeable. Small differences in design, size, or function can have a big impact on patient outcomes.
Diabetes Care: Some patients respond better to certain continuous glucose monitors or insulin pumps. Limiting brand choice could make it harder to manage blood sugar safely and comfortably.
Compression Therapy: The right fit, fabric, or brand can mean the difference between relief and daily discomfort.
Ostomy and Urological Supplies: Products vary in how they protect skin, prevent infection, and promote recovery. Patients often rely on specific brands their doctors know and trust.
Restricting access means patients may be forced into “whatever is covered,” even if it’s not what works for their condition.
What You Can Do
Patients and providers have the power to speak up. CMS is currently accepting comments on these proposed changes—but the deadline is August 29, 2025.
👉 Submit your comment here:
https://www.federalregister.gov/documents/2025/07/02/2025-12347/medicare-and-medicaid-programs-calendar-year-2026-home-health-prospective-payment-system-hh-pps-rate
Every voice matters. By sharing your experience, you can help protect brand choice, preserve local access, and ensure patients get the care they deserve.
Your Care. Your Choice. Your Voice.