What are the opening hours?

Wednesday 11am - 7pm Thursday 11am - 7pm Friday 11am - 5pm Saturday 11am - 5pm

YB Urban? Aroma Bar

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United States
Ellsworth, WI
YB Urban? Aroma Bar

YB Urban? is an aromatherapy and wellness boutique offering natural personal care products made fresh in-house.

02/23/2026

One of the things we love most is helping you travel your way. We offer custom-sized travel products with custom fragrance options year-round, so whether you’re packing light, heading out for an extended stay, or need something perfectly sized for a carry-on or weekend bag, we can create it for you. Choose fragrance-free or build a scent that supports your mood, destination, or sensitivities. Every custom piece is made with the same natural, biodegradable ingredients and intentional care as our full-size products.

02/21/2026

Hey! We're open today from 11AM-4PM, but that's not as important as THIS!

Go and check out the NEW Brush Strokes Creative space! I was there this morning and could see the perfect mix of exhaustion and pure JOY on the faces of my friends there. We know that feeling oh-so-well!

Business owners have this way of wearing their hearts on the sleeves, their walls, their facades, and the faces of everyone who comes to appreciate the passion and JOY they extend to their communities. It can be difficult to continually reinvent yourself for the sake of bringing excitement to the people around you, but we do it continually, unapologetically, and WILLINGLY, because we LOVE what we do.

Congrats to Kayleen Jakes and her team on ANOTHER amazing transformation (what's this 3 and counting?). You are all a bright light in Ellsworth and we love you!

02/20/2026

✨ What you WILL & WON’T find at Aroma Bar Botanicals ✨

What you WON’T find here:
✖️ Harsh chemicals or mystery ingredients
✖️ Trend-chasing formulas that look good but do little
✖️ “Fluffy” wellness promises with no real purpose
✖️ Required monthly spending or pressure to buy
✖️ Mass-produced products made far away from the people who use them

What you WILL find instead:
✔️ High-quality natural and organic ingredients, sourced fresh from trusted, family-owned suppliers
✔️ Intentionally created formulas with real benefits — made with care, not hype
✔️ Long-lasting products in refillable containers or convenient no-waste bars
✔️ Knowledgeable staff who research, create, and make every product right here
✔️ A calm, welcoming space that values wellness, sustainability, and community

If you’re craving products that feel honest, effective, and thoughtfully made —
✨ we’d love to welcome you in.

Stop by to refill your favorites, explore something new, or simply ask questions and connect.
No pressure. No scripts. Just real care. 🌿💚

02/17/2026

For a short period from February 26 through March 7, our studio hours will be adjusted as I travel with my son, Kai, on his high school international trip to Costa Rica. We are currently confirmed to be open Saturday, February 28 and Saturday, March 7 from 11–4, with any additional Thursday hours announced as they’re finalized. Thank you for your understanding and support during this meaningful family experience. We’ll keep you updated along the way.

02/16/2026

Our candles are officially back in stock. Hand-poured, small batch, and ready to bring warmth back into your space. Alongside your favorite returning scents, we’re introducing a special new candlemaker blend inspired by Morgan’s studio and home. This scent weaves together notes from every candle in the collection, layered into one comforting, creative aroma that captures the true essence of where each pour begins. Warm wax, familiar botanicals, and the quiet rhythm of making.

02/14/2026

Only when we love will we be at peace. To love what's in front of us. People. Places. Seasons. Show love through our actions, our care, our commitment.

To be alive is to love. Let's be extra alive today.

Open Valentine's Day
11AM-4PM

02/13/2026

We have a freshly stocked candle display! Some crowd faves, and a couple of new options!

If you've ever wanted your space to smell like the home of a Candle maker, we got u covered!

02/12/2026

If you haven't got your Valentine a bit of self-love, don't wait long! Our LOVE Collection is selling out quick!

Need a sweet gift for teachers, caregivers, friends, or a loved one? Check out these ADORABLE Luxury Body Wash Stems with our limited edition Sugar Lips lip balm. While many of the collection items are still available on our website, these little sweeties are only available in our shop!

02/11/2026

Every once in awhile we receive a review that totally awakens the "why" in our mission and stands to show how far we have really come in our research, knowledge, and experience...and that it matters and shows up in our products time and time again.

If you know anyone in the professional skin care field, or a friend or family member wishing to make a switch in their skincare routine but is afraid of being disappointed, please send them our way.

02/07/2026

Join us as we reveal our 2026 Love Collection!

02/04/2026

You have been sooooo patient with us while we get ready to restock bar soap...thank you!!

Kai will be back to work TODAY packaging up this amazing cart of soaps just for you! We'll be back in stock in-store and online tomorrow!

Address

243 Broadway Street
Ellsworth, WI

Opening Hours

Wednesday	11am - 7pm
Thursday	11am - 7pm
Friday	11am - 5pm
Saturday	11am - 5pm

Website

http://yburban.com/

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Want your practice to be the top-listed Clinic in Ellsworth?

Pure. Fresh. Natural. FUN.

We started YB Urban? in 2013 when Chris said to me, "I've always wanted to make soap and call it 'YB Stinky?'." More than just great personal care, our products are infused with our desire to live a natural, fun life. Products are created with a combination of curious research, creative artistry, care for the environment, and love of living well.

The Whelans~ Angie, Chris, Kai, & Ani