YB Urban? Aroma Bar

YB Urban? Aroma Bar YB Urban? is an aromatherapy and wellness boutique offering natural personal care products made fresh in-house.

Summer Must-Haves are almost here! Join us live on Facebook Tuesday, May 26th at 4:30 PM as we reveal this season’s favo...
05/24/2026

Summer Must-Haves are almost here! Join us live on Facebook Tuesday, May 26th at 4:30 PM as we reveal this season’s favorite warm-weather essentials! From bug sprays and soothing skin care to sunny aromatherapy favorites designed to support all your summer adventures. To celebrate the launch, we’ll also be offering a special 24-hour sale following the live reveal. Mark your calendars and get ready for summer, Aroma Bar style!

We truly have all the feels today as we celebrate our amazing son, Kai.Kai graduates from Ellsworth high school tonight ...
05/22/2026

We truly have all the feels today as we celebrate our amazing son, Kai.

Kai graduates from Ellsworth high school tonight and we are so incredibly proud of the journey that has got him here, how hard he worked, even taking several AP classes this year that were not required of him. He has set his sights on UW-Stout next year to explore their Art and Design programs (see him here with his painting recently on display at the Phipps Art Center in Hudson).

Kai has worked at YB Urban? since he was a small kid felting soap at the kitchen sink in our rental house up in Baldwin. He's worked at shows and festivals since he was 5 years old, and he has been a fixture at our shop assisting with production, packaging, design, photography, and customer service for the last (almost) 7 years. To say watching him go off to college in the fall will be a huge loss and adjustment for our business is an understatement. He's one of the most responsible, efficient, honest, and helpful young people I know, always willing to do what is asked of him, both here and on the farm.

But we would never think of keeping him from exploring his own passions and dreams. He deserves every good thing that opens up to him, we will support him through the struggles and continue to celebrate the person he is.

Congratulations, Kai, we couldn't love you more and we'll never love you less.

It's ANGIE'S BANK NOTE BIRTHDAY PROMO Come in any day this week (thru Saturday) and when you spend $50, pick a bank note...
05/20/2026

It's ANGIE'S BANK NOTE BIRTHDAY PROMO

Come in any day this week (thru Saturday) and when you spend $50, pick a bank note off the wall (randomly...no peeking!). Each note is worth between $5 and $50, and the amount on the note will be the percentage subtracted off your purchase! Up to 50% off!!

In addition, you can take the note with you and bring it back on YOUR birthday for the same discount (or keep it and put it in your scrapbook).

Starting May 26th, we will be open on TUESDAYS from 11AM-4PM!  I will also be starting to do TUESDAY LIVES at 4:30PM, wh...
05/19/2026

Starting May 26th, we will be open on TUESDAYS from 11AM-4PM! I will also be starting to do TUESDAY LIVES at 4:30PM, where I will share all the exciting things happening in the shop all summer long!

Today, I turn 50.And honestly? I think I’m finally beginning to understand what it means to truly live.There’s something...
05/18/2026

Today, I turn 50.

And honestly? I think I’m finally beginning to understand what it means to truly live.

There’s something beautiful about this season of life. Yes, there are the aches and pains. The hormonal shifts. The moments where my body reminds me that time is moving forward whether I’m ready or not. But alongside all of that has come something unexpected: freedom.

At 50, I feel less pressure to perform, prove, perfect, or pretend.

I’m learning to live each day as it comes. To let go of expectations. To stop worrying so much about where I “should” be. To simply exist in the harmony of breath, body, and mind. To celebrate small joys. To love deeply. To allow myself to be loved deeply in return. To recognize this life for what it truly is: a gift.

So today, I’m celebrating life. I’m celebrating change. I’m celebrating the courage it takes to evolve. I’m celebrating every laugh line, every lesson, every uncertain step forward, and every beautiful human who has supported my journey over the years.

Thank you for growing with me.

Thank you for allowing my little dream in small-town Wisconsin to continue unfolding.

And thank you for reminding me, again and again, that getting older is not something to fear.

It’s something to honor.

We are so excited to be welcoming local Ellsworth artist, Kim Mueller to our shop for the next month!  Stop in the store...
05/18/2026

We are so excited to be welcoming local Ellsworth artist, Kim Mueller to our shop for the next month! Stop in the store between now and Cheese Curd Fest to see her colorful, whimsical, and inspiring art on display and don't miss your chance to meet Kim on May 29th from 6:30PM-8:30PM at our Artist Reception!

Much of her art is for sale (cash or check only), so don't hesitate to welcome a piece into your home (or onto your body!) at the end of the show!

With the Pure Radiance Spring Edition in FULL SWING this weekend at the Aroma Bar, someone asked me:“Angie…if you could ...
05/16/2026

With the Pure Radiance Spring Edition in FULL SWING this weekend at the Aroma Bar, someone asked me:

“Angie…if you could recommend just ONE of your skincare products, what would it be?”

And honestly, it’s a hands-down, no hesitation answer every single time:

✨ Willow + Rosehip Facial Serum ✨

As much as I truly love every formula in our skincare collection, this one has my heart.

I created this serum for mature, dry, tired, and thirsty skin that needs a little extra love and support. It’s packed with deeply restorative botanical oils like rosehip, moringa, argan, h**p seed, and jojoba that melt beautifully into the skin without feeling heavy.

But one of my favorite ingredients in this formula is actually shiitake mushroom extract.

This beautiful botanical is known for helping the skin hold onto moisture and appear more plump, supple, and hydrated…similar to the glow people often seek from hyaluronic acid. Combined with willow bark and our grounding blend of pure essential oils, the whole experience feels like nourishment for both the skin and the nervous system.

And with my 50th birthday just a few days away, I’ll be honest…people are often surprised when they hear my age. While good genetics probably deserve a little credit, I truly believe the amazing plant-based skincare we create here at YB Urban? Aroma Bar has played a huge role in helping my skin stay healthy, radiant, and supported naturally through the years.

It’s the serum I reach for myself.
It’s the one customers come back for again and again.
And it’s the one I recommend when someone says:
“My skin just doesn’t feel like itself anymore.”

Plant-based skincare really can be powerful. 🌿

Find this and many more products TODAY from 11AM-4PM
at 243 N Broadway Street in Ellsworth's East End

LAST CALL TO SIGN UP FOR YOUR FACIAL THIS SATURDAY!  Our fabulous aestheticians are traveling from Madison to make you f...
05/13/2026

LAST CALL TO SIGN UP FOR YOUR FACIAL THIS SATURDAY!

Our fabulous aestheticians are traveling from Madison to make you feel amazing...let's fill these last TWO spots and keep them coming back!

We currently have 1 remaining reservation time that is perfect for friends to be together: 11AM

MAKE YOUR RESERVATION TODAY...I can PROMISE you will LOVE this experience! Scan the QR code on the image to book your experience.👇

Plants have always known how to care for us. For centuries, botanicals, herbs, seeds, flowers, and plant oils have been ...
05/13/2026

Plants have always known how to care for us. For centuries, botanicals, herbs, seeds, flowers, and plant oils have been used to calm, nourish, protect, and restore the body naturally. Because plant-based ingredients are rich in vitamins, antioxidants, fatty acids, and nutrients the skin recognizes, they are often able to work in harmony with the body instead of against it. Rather than simply covering symptoms or forcing quick results, plant-based skincare supports the skin’s natural ability to heal, balance, and thrive. We believe skincare should feel nurturing to both the skin and the nervous system, and that nature often provides exactly what the body has been asking for.

Our handcrafted skincare collection was created to support real skin with gentle, plant-based ingredients that work in h...
05/12/2026

Our handcrafted skincare collection was created to support real skin with gentle, plant-based ingredients that work in harmony with the body. From balancing care for acne-prone skin, to deeply nourishing formulas for mature skin, calming support for sensitive skin, and a more earthy, straightforward collection designed with men’s skin in mind, each line is thoughtfully formulated to nurture healthy, radiant skin naturally. Pure botanicals, intentional ingredients, and aromatherapy-inspired rituals come together to create skincare that feels as good as it works

Address

243 Broadway Street
Ellsworth, WI

Opening Hours

Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 5pm
Saturday 11am - 5pm

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