YB Urban? Aroma Bar

YB Urban? Aroma Bar YB Urban? is an aromatherapy and wellness boutique offering natural personal care products made fresh in-house.

Look who's back!!  Who's excited??
11/14/2025

Look who's back!! Who's excited??

We do Black Friday SO different at the Aroma Bar!  We invite you away from the usual chaos and into a calm, social envir...
11/13/2025

We do Black Friday SO different at the Aroma Bar!

We invite you away from the usual chaos and into a calm, social environment with beautiful smells to inspire you to pick one (or 2) very special people to curate a pampering gift box full of YB Urban? luxury! Shop and create while sipping holiday punch (with a punch!) and eating delectable treats amongst friends!

We had so much fun last year, we're doing it again and adding colorful paper grass to the mix to make the boxes even more custom!

If you'd like to join us, reserve your box today! Boxes are limited, and your $10 reservation fee will be subtracted from your purchase total at the event.

Get into the holiday spirit early with our Black Friday Gift Box Party! Join us for an afternoon of shopping, complimentary drinks + snacks, and fun with friends. This is an Open House style event, so come anytime between 2PM-6PM, but be sure to leave yourself enough time to shop and visit! Here’s...

The makings of Lavender + Tea Tree Triple Butter Blend
11/13/2025

The makings of Lavender + Tea Tree Triple Butter Blend

Our Natural Deodorant just keeps growing in popularity — and we’re so grateful! 💚You’ve been loving our magnesium hydrox...
11/12/2025

Our Natural Deodorant just keeps growing in popularity — and we’re so grateful! 💚

You’ve been loving our magnesium hydroxide formula (because it works without harsh ingredients), so we’ve added two new scents to the lineup:

✨ Cedar + Saffron — warm, grounding, and a little spicy
💜 Lavender + Tea Tree — fresh, herbal, and soothing

Which new scent will you try first?

Last Saturday's Pure Radiance: A Healthy Skin Celebration was nothing short of MAGICAL!We transformed our kitchen labora...
11/11/2025

Last Saturday's Pure Radiance: A Healthy Skin Celebration was nothing short of MAGICAL!

We transformed our kitchen laboratory into a spa oasis for 11 ladies to feel truly pampered by Ana and Carla. Using our plant-based skincare, these professionals gave individual consultations, full facials with cleansing, toning, massage, mask, and moisturizing. I was lucky enough to be a recipient at the end of the day, and my skin felt like satin when I was done!

We will be offering this experience again in February, so stay tuned for more on that after the new year!

River Dreams diffuser jewelry now available!
11/05/2025

River Dreams diffuser jewelry now available!

11/04/2025

FLOOD OUR FOOD BANK UPDATE!

Wow, you guys, what a display of generosity and compassion you have shown over the weekend! Thanks to all of your generous donations, we came very close to our $10,000 goal!

If you are still interested in sharing your resources with those in need, YB Urban? Aroma Bar and the Ellsworth Public Library will continue to collect cash and check donations of any amount, and you can give year-round at www.hungerpreventioncouncil.com/give.

Thank you for being a part of a community that wants to see all our residents thrive and prosper.

2nd Annual Black Friday Gift Box Party!Kick off the holiday season with our Black Friday Gift Box Party! Enjoy an aftern...
11/04/2025

2nd Annual Black Friday Gift Box Party!

Kick off the holiday season with our Black Friday Gift Box Party! Enjoy an afternoon of shopping, complimentary drinks and snacks, and festive fun with friends. This open house–style event runs from 2PM to 6PM, so stop in anytime, but be sure to give yourself plenty of time to browse and create!

Here’s how it works: reserve one (or more) of our beautiful gift boxes and fill it with your choice of items to create the perfect personalized present. Whether you’re shopping for someone special or treating yourself, we’ll help you assemble it with colorful stuffing and holiday flair, ready to gift and guaranteed to delight.

Voting is open on the Ellsworth Public Librarypage for this year's display contest!  If you love ours, please give us a ...
11/01/2025

Voting is open on the Ellsworth Public Librarypage for this year's display contest! If you love ours, please give us a like on our photo!

Sneak peek our new artisan-cratfed, botanical resin + lava stone jewelry by River Dreams.  These pieces are beautiful, o...
11/01/2025

Sneak peek our new artisan-cratfed, botanical resin + lava stone jewelry by River Dreams. These pieces are beautiful, one-of-a-kind creations! Great for diffusing our pure essential oils and gifting to loved ones.

Look who arrived just in time for Halloween!  Welcome to the world little Baby Bones!  We will be here for community Tri...
10/31/2025

Look who arrived just in time for Halloween! Welcome to the world little Baby Bones!

We will be here for community Trick or Treating until 6PM!

Send Mrs. Bones good vibes for a fast delivery!!
10/30/2025

Send Mrs. Bones good vibes for a fast delivery!!

Address

243 Broadway Street
Ellsworth, WI

Opening Hours

Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 5pm
Saturday 11am - 5pm

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Pure. Fresh. Natural. FUN.

We started YB Urban? in 2013 when Chris said to me, "I've always wanted to make soap and call it 'YB Stinky?'." More than just great personal care, our products are infused with our desire to live a natural, fun life. Products are created with a combination of curious research, creative artistry, care for the environment, and love of living well.

The Whelans~ Angie, Chris, Kai, & Ani