Willow Tree Virtual Solutions

01/02/2024

Our mantra for the year: GROWTH.

Whether it's expanding your reach, enhancing your online presence, or cultivating meaningful connections, we're committed to fostering growth in every aspect of your business.

Let's talk about how we can help you reach your 2024 business goals!

09/30/2020

Repeat after me:

The number of followers I have does not define the strength of my community. 👨‍👩‍👧‍👦

It doesn’t define my level of success. 🏆

And it definitely doesn’t define my income. 💵

🚫Don’t get caught up in vanity metrics. 20 engaged followers who are or are likely to become customers/clients is way more valuable than 2,000 you gained from a follow train!

Instead, aim to serve the people already seated at your table-whether that’s 20 or 20,000. Create valuable content, cultivate your community, and WAIT. Any progress is still a step in the right direction. Don’t forget to celebrate the small victories along the way! 👏🏼

09/28/2020

I like to think of every Monday as a little mini baby January 1st. 💭🤓 It’s the perfect opportunity to step back, take a look at the bigger picture, check your mindset, and re-prioritize your week to make sure you’re serving yourself and your goals.

What’s ONE thing on your agenda today to advance yourself or your business? ⬇️

I’m working on a couple of fun freebies that I can’t wait to share! 💻✨

09/27/2020

My little & I had so much fun cruising around and exploring our small town the other day!Of course we had to grab a bite at Ladybird’s Luncheonette 🥗 a sweet treat from Katy's - Homestyle Bakery & More 🧁, the BEST iced pumpkin chai from National Grind Coffee & Tea Shop ☕️, and stopped in to check out the new fall merch at AOE Boutique😍

On the other hand, every empty storefront and closed sign we passed on our little outing was also a glaring reminder of how tough this year has been for a lot of small businesses. I would love to discover some awesome more small or local businesses to support this upcoming holiday season.

If your small business offers giftable products please drop your link in the comments and/or tag a few of your favorites!

09/26/2020

Are you setting SMART goals for your business?

🎯Specific⠀
📏Measurable⠀
🎉Attainable
👊🏽Realistic⠀
⏰ Timely
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Rinse, repeat and watch the magic happen!✨

09/25/2020

People who really know me probably wouldn’t consider me a morning person. I love sleep. And I’m not ashamed to admit that life with a toddler has made me seriously appreciate any and all opportunities for shut eye. 😴 But here I am, up scheduling this post before 6 am and here’s why:

Let’s say you start your day at 5 am while the average person wakes up at 7.

That’s 2 extra hours per day
14 hours per week
728 hours a year= 30 days!

Imagine A FULL MONTH to get a head start on your competitors or spend with loved ones, hiding just behind your eyelids. Who couldn’t use all that extra time?!

Now imagine doing this AND hiring a VA, even just for a few hours a week, to take some of the time-sucking tasks off of your plate. Pair these tips and watch your productivity & business soar! ✈️

09/07/2020

Let all of your endeavors be a labor of love.✨

Happy Labor Day

09/06/2020

If you ask any business owner about their social media goals, 9 times out of 10 you’ll here something about reaching more people. If you’re ready to get serious about your social media but aren’t quite ready to contract it out, try these 3 easy-to-implement organic growth tips:⠀
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1. Optimize hashtags: I could go on forever. 🤓 In a nutshell, try adding up to 30 related tags for each post with varied reach & like range. ⠀
Be sure to change it up—copying and pasting the same list every time might lead to the algorithm thinking you’re a bot. I like to hide them in comments so the caption doesn’t look spammy. ⠀
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2. External engagement: Engaging with your existing audience is important, but you should also set 20-30 minutes aside every day to follow & like other accounts, comment & react to their posts, join & post in groups, etc. Start by targeting ideal customers and the pages/groups they might frequent. ⠀
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3. Be consistent: The ideal number of posts varies for different social channels, but as a general rule you want to show up at least 3-5 times per week across all platforms. ⠀

Have you tried any of these strategies? Feel free to reach out with any questions! 🙋🏼‍♀️

09/05/2020

Caught a little glimpse of Fall this morning! 🙌🏽🍂 The basic girl in me couldn’t resist the opportunity to throw on a flannel and head outside to work on some email templates & content planning for a client. 🤓💻💌⠀
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As a kid I remember being SO sad when Summer came to a close because it meant Winter was on the way🥶 but living in NC made me appreciate the 4 seasons and the beauty of a Pennsylvania Fall.⠀
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What about you—all for Fall or hanging onto Summer?!

09/01/2020

Despite all the challenges 2020 has presented, does anyone else feel like this year is flying by?! September has arrived and Fall will be here before we know it! ⠀
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Here are a few ways to keep your social content fresh & relevant in the the upcoming season:⠀
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🍂 Start stockpiling fresh, seasonally appropriate stock & brand images. It’ll make life so much easier when creating content!⠀
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🍂 It’s a perfect time to start transitioning the aesthetic of your feed. Consider using warmer presets for images or tweak template colors for a Fall vibe. Make sure they’re still on-brand, of course! ⠀
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🍂Identity any changes in your ideal audience’s schedule and adjust your posting strategy accordingly. (Ex:Back to school=less time for browsing social in the morning. Lunch & late afternoon posts may do better!) ⠀
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🍂Plan upcoming sales & promotions in anticipation for the holidays. Online shopping is expected to be bigger than ever this holiday season, so set yourself up to capitalize on the trend. Start now by implementing a weekly shop small/shop local initiative to encourage your followers to ditch the big box stores. ⠀
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🍂Think back to last year. Review old emails, DMs, posts & comments. Were there any common questions or themes? What posts/products did really well in the last quarter? Use any info you discover to proactively create content that helps your followers solve a problem or fill a need. ⠀
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Time to get started! 🕰

08/29/2020

Instagram has been busy this month! I especially love the pinned comment feature. 🤩

Instagram unveiled enough new features to fill an entire volume of a 2020 history book. Here are some updates that should be on your radar.