02/18/2026
Shaklee Corporation shifted the channel from one-time purchases to recurring, wellness-based consumption—and pioneered environmental stewardship as a business differentiator, proving that doing good and doing well could coexist. Read the full article - https://www.directsellingnews.com/direct-sellings.../...
Dr. Forrest C. Shaklee | Shaklee | 1956
A wellness visionary, Dr. Forrest Shaklee introduced one of the first multivitamin formulations and insisted that products be grounded in nature and validated by science. Decades before “clean” and “green” became mainstream, Shaklee advanced the idea that everyday nutrition and non-toxic household products could greatly improve lives and profoundly protect the planet. His fusion of scientific credibility and environmental mindfulness positioned the company as a forerunner of the modern wellness movement.
Equally innovative was the company’s education-first selling culture. Consultants didn’t just sell—they taught, sampled and followed up, turning product knowledge into loyalty and long-term consumption. This emphasis on education built deep trust and steady reorder behavior, setting an early standard for customer retention through service and transparency.
Today, Shaklee holds the distinction of being a Certified B Corporation, reflecting its enduring commitment to sustainability, accountability and purpose-driven business.
