10/15/2025
Marco Benitez is revolutionizing digital health with ROOK, driven by his expertise as a biomedical engineer and his resilient spirit as a Tae Kwon Do champion. Drawing on years in pharmaceuticals and clinical research, he created ROOK to bridge the gap between raw health data and actionable insights. ROOK’s innovative wearable API empowers healthcare, wellness, and insurance industries with comprehensive, standardized health metrics that drive impactful decisions and outcomes.
Marco’s journey from competitive sports to tech entrepreneur has been marked by determination and adaptability, refining ROOK’s purpose to make health data universally accessible and meaningful. Through his leadership, ROOK simplifies wearable tech integration, allowing companies to access a unified, user-friendly API that pulls data from hundreds of devices and applications. This enables more personalized and preventive care, enhancing user engagement across wellness platforms.
Built to tackle challenges in data privacy, integration, and reliability, ROOK offers a seamless solution for healthcare and wellness providers who seek consistent, high-quality health data. Marco’s vision positions ROOK as a frontrunner in digital health innovation, serving as a powerful ally for organizations striving to set new standards in personalized health and fitness solutions.
Raised in Mexico with an insatiable curiosity and entrepreneurial spirit, Marco Benitez built his career at the intersection of health, technology, and sports science. Starting as a Tae Kwon Do champion, Marco’s discipline and resilience guided him into biomedical engineering, then into high-stakes roles in pharmaceutical giants like Roche and Novartis. Here, he witnessed the transformative power of data in healthcare—and saw a profound opportunity to make health metrics more accessible and actionable.
Determined to improve health management and bridge the gap between raw data and real impact, Marco co-founded ROOK. Initially focused on wearable tech for fitness, ROOK evolved, expanding into healthcare and insurance as Marco envisioned a platform that could make data universally beneficial. Partnering with co-founder Jonas Dücker, Marco leveraged his deep industry knowledge to create ROOK’s powerful API, which harmonizes data from diverse wearables to serve personalized wellness and healthcare needs.
Marco’s mission with ROOK isn’t just technical—it's personal. “Health data has the power to improve lives,” he says, “but only if it’s accurate, standardized, and accessible.” For Marco, ROOK isn’t merely a business; it’s a vision to empower healthier lives through data, where technology, integrity, and human-centered care converge.
Our mission is to empower companies to better connect with the biomarker data they need to validate and predict behavior and enhance user experience. Through the use of our API, we provide companies with access to more meaningful, real-time health data. This way, we drive customers and clients to take more impactful, data-driven action, interact more effectively, and unlock a healthier world.
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