Root Instinct

Root Instinct Sustainably grown products made with the future in mind.

We'll be at Eureka Natural Foods in Eureka, doing sampling of our trail mix tomorrow the 29th, starting at 11 am.
07/29/2025

We'll be at Eureka Natural Foods in Eureka, doing sampling of our trail mix tomorrow the 29th, starting at 11 am.

Hey McKinleyville! We'll be sampling our trail mix for the first time this Tuesday, July 15th. Head over to Eureka Natur...
07/13/2025

Hey McKinleyville! We'll be sampling our trail mix for the first time this Tuesday, July 15th. Head over to Eureka Natural Foods and check it out!

Another sighting 👀 Our trail mix has now hit the shelves at Wildberries Marketplace in Arcata!
07/10/2025

Another sighting 👀

Our trail mix has now hit the shelves at Wildberries Marketplace in Arcata!

Look at we found outside of our newest retailer, Culture Shrooms, at Arcata's 4th of July Jubilee....our trail mix! ...
07/04/2025

Look at we found outside of our newest retailer, Culture Shrooms, at Arcata's 4th of July Jubilee....our trail mix!

It's almost time to hit the trails with our newest creation! Production of our trail mix has begun.
07/01/2025

It's almost time to hit the trails with our newest creation! Production of our trail mix has begun.

New creation coming soon since jelly was too messy to take hiking.
06/12/2025

New creation coming soon since jelly was too messy to take hiking.

When life gives you lemons, use them to lower the pH of your fruit preserves. Remember, your fruit jelly must have a pH ...
12/06/2024

When life gives you lemons, use them to lower the pH of your fruit preserves. Remember, your fruit jelly must have a pH lower than 4.6 to prevent botulism.

One year ago today, we delivered our first case of jelly. Now you can find us across Northern California. Thank you to a...
08/28/2024

One year ago today, we delivered our first case of jelly. Now you can find us across Northern California. Thank you to all of our retailers and customers for helping us achieve this milestone!

🍊 +🌵 = 😋 Do we really need to say more about our Prickly Pear Jelly with Orange?
05/30/2024

🍊 +🌵 = 😋

Do we really need to say more about our Prickly Pear Jelly with Orange?

Here are some newly germinated seed sprouts of our next generation of plant strains.
05/14/2024

Here are some newly germinated seed sprouts of our next generation of plant strains.

You can find our prickly pear jelly at stores all over Northern California. Go to rootinstinct.com/shop to see where.
05/09/2024

You can find our prickly pear jelly at stores all over Northern California. Go to rootinstinct.com/shop to see where.

Our founder, John, shared some of his photographs from a visit to the renowned Luther Burbank Home and Garden in Santa R...
05/01/2024

Our founder, John, shared some of his photographs from a visit to the renowned Luther Burbank Home and Garden in Santa Rosa. As an esteemed botanist and horticulturist, Burbank successfully cultivated over 800 novel plant strains and varieties, meticulously selecting for desirable traits. Notably, sixty of these varieties were cacti, which served as a pioneering inspiration for the development of our own strains of opuntia.

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