01/28/2026
TCCC’s 2025 media campaign uplifts Native perspectives on culture, wellness, and to***co through two powerful storylines. The youth videos feature California Native college students who share their personal stories and decisions to live commercial to***co-free.
Co-created with the students, these videos highlight positive choices and the power of Native youth.
The traditional video was developed in partnership with the Los Coyotes Band of Cahuilla and Cupeño Indians and shares teachings on the sacred role of traditional plants and land stewardship.
It highlights to***co’s ceremonial use, the harms of commercial to***co, and the need to protect culture, land, and community health.
https://www.youtube.com/watch?v=YwvN79oA5z4&t=1s
https://www.youtube.com/watch?v=o8tfQOEKk40
The Tribal Community Coordinating Center's (TCCC) 2025 media campaign uplifts Native perspectives on culture, wellness, and to***co through two powerful stor...