03/30/2026
We’re honored to be featured in in a recent article on protein overload and hair breakage.
One of the biggest points in the article is something we see often: hair that feels dry, rough, stiff, or brittle is not always just lacking moisture. Sometimes the real issue is too many protein-heavy “repair” products layered too often.
In the article, we shared that hair affected by protein overload often feels straw-like, tangles easily, creates more static, and snaps instead of stretching. We also talked about how many people think they’re shedding more, when in reality they may be seeing breakage.
The good news? This is often fixable when the routine is rebalanced.
Thank you to HuffPost and writer writer Vivian Chung for including our insight and some greats in the industry, Caroline Ruggiero, a certified trichologist and CEO at Truly You Hair & Scalp Clinic (Toronto), and board-certified dermatologist Dr. Divya Shokeen, M.D., FAAD of OSVI Dermatology and Surgery Institute (California).
Read the article here: https://www.huffpost.com/entry/too-much-protein-for-hair_l_69b01d37e4b07e0eaa2333cb