12/10/2025
We just released a comprehensive new patient resource designed to make educating your community easier than ever.
Our “What Is Chiropractic?” page walks readers through everything they need to understand chiropractic clearly and confidently, including:
✨ A friendly intro video
✨ What a Doctor of Chiropractic is (explaining the education + training)
✨ What a chiropractic adjustment does, using the ICA vertebral subluxation definition
✨ How chiropractic helps people of all ages, from infants to seniors
✨ Benefits of chiropractic care
✨ Common myths (and the truth behind them)
✨ Chiropractic specialties, from pediatrics, Webster, upper cervical, and instrument adjustments
✨ A step-by-step guide for finding a great chiropractor, including a link to our Find-A-Doc directory
Please link to it on your practice website, share it in new patient email sequences, and post it on social media for curious friends, and even the skeptics who want real answers.
It’s an easy way to help people understand the value of chiropractic and confidently choose an ICA doctor.