I Am Etsuko J

09/16/2025

[sharing my weekly newsletter]

Hey friends,

The truth is… my heart is heavy. Maybe yours is too.

The news cycle is filled with negativity. Social media is overflowing with opinions. And if I’m being honest—it’s overwhelming. I’m tired of it.

Violence is happening across our cities, our country, and the world. And as a community, we’re hurting. We’re grieving. We long for peace, unity, and strength.

If you’re feeling helpless, hopeless, or maybe even numb—I see you.

✨ First, I want to offer my heart. I’m here for you. If you need to vent, I’m here. If you don’t know where to direct your frustration, I’m here. I can’t solve the issues at hand, but I can help you unload some of the heaviness on your heart and mind.

✨ Second, I want to remind you to take care of you. When the weight of the world feels too heavy, sometimes the most powerful thing you can do is pause and tend to your own well-being. Here are a few simple ways to do that:
• Turn on Do Not Disturb for your phone and give yourself breathing room.
• Avoid leaving the news on all day—it only compounds the heaviness.
• Take a social media break (your mind will thank you).
• Connect with positive-minded friends who lift you up.
• Step outside—breathe in fresh air, soak up the sunshine, enjoy the beauty around you.
• Write down what you’re grateful for, no matter how small. Gratitude shifts perspective.
• Move your body—stretch, walk, dance it out.

✨ Finally, remember the circle of control. There’s an inner circle of things you can control, and an outer circle of things you can’t. You have power over what enters your circle and how you respond to emotionally triggering things.

Pause. Breathe. Release.

I’m holding space for you this week. You are not alone.

With hope for the future,
Etsuko 💛

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09/10/2025

You might be more confident than you feel… or not as confident as you think. 🤔

I just dropped a new blog on subtle signs your confidence could use a boost—and how to start building the kind of confidence that lasts.

👉 Read here:

Struggling with self-doubt? Discover 3 signs you’re not as confident as you think—and practical ways to start building real, lasting confidence.

09/02/2025

If this resonates, it’s your moment. Confidence that doesn’t waver based on others’ opinions is possible — and you can start now.

✨ Enrollment open — link in bio.

CTA: DM “CURIOUS” for questions

09/01/2025

✨ It’s here — Unshakable Confidence ✨

For the past few weeks, I’ve been quietly building something that I wish I had years ago… a step-by-step way to silence the overthinking, stop second-guessing, and finally walk in unshakable confidence.

And today, I get to share it with you. 💛

This 6-week 1:1 coaching program is designed to help you go from self-doubt to self-assured. Here’s what you’ll get when you join:

💬 Six private coaching sessions (one per week) — just you and me, digging into the thoughts and patterns holding you back and creating new strategies that actually work for your life.

📝 The Unshakable Confidence Workbook — guided exercises, reflections, and confidence practices to keep you moving forward between sessions.

🎯 Personalized action steps each week — no fluff, no one-size-fits-all. You’ll walk away from every session with clear, doable steps to practice.

💡 Mindset shifts you can use immediately — learn how to:

Stop overthinking conversations & decisions

Speak up in rooms without shrinking back

Let go of fear about what others think

Build confidence that feels natural, not forced

📲 Support between sessions — you’ll have access to me via messaging for quick check-ins and encouragement. You’re not doing this alone.

By the end of 6 weeks, you’ll have the tools and confidence to walk into any room, speak up without overthinking, and trust yourself no matter what. That’s what unshakable confidence looks like. 🙌🏽

✨ Doors are officially open — and I’m only taking a handful of clients to start.

👉 Ready to claim your spot? Comment “CONFIDENT” below or DM me and let’s get started.

08/30/2025

This is the heart of my new 6-week program: Unshakable Confidence.

It’s designed to help you believe in yourself, speak up, and stop shrinking back — no matter the room you walk into.

📅 Doors open Sept 1 — mark your calendar!”

Comment “INTERESTED” to get first access

08/29/2025

Let’s be real: EVERYONE feels fear and doubt. 🙋🏽‍♀️ The difference is, confident people don’t let those feelings stop them.

Confidence doesn’t erase fear—it teaches you to move forward anyway.

Here’s the truth:
✨ Confidence = courage in action
✨ Confidence = choosing to show up, even with shaky hands
✨ Confidence = reminding yourself “I can figure this out” instead of “I can’t do this”

So if you’re waiting to feel zero fear before taking that next step—you’ll be waiting forever. Fear means you’re stretching. Growth means it feels uncomfortable. And confidence means you trust yourself enough to keep going.

👉 Drop a 💪🏽 if you’re choosing courage over fear today.

08/28/2025

Do you see yourself in any of these? Let’s break it down:

✨ You replay conversations in your head
You walk away asking, “Did I say too much? Did I sound stupid?” Confidence means trusting yourself enough not to spiral after every interaction.

✨ You shrink back in rooms
You hold back your thoughts or let others take the spotlight because you don’t want to be “too much.” True confidence is knowing your presence is enough and your voice matters.

✨ You overthink what people think
You let imagined opinions dictate your choices. Confidence is about creating from your truth, not living on someone else’s terms.

👉 These are patterns you can learn to break. Confidence is not something you’re born with — it’s a skill you can build. That’s exactly why I created Unshakable Confidence.

Inside, we’ll work on:
✔ Practical tools to stop the overthinking cycle
✔ Mindset shifts to trust yourself in every room
✔ Communication skills that let you show up authentically
✔ Exercises to rewire self-doubt into self-trust

💡 Launching Sept 1 — are you ready to stop second-guessing and start showing up confidently, every time?

CTA: DM “CONFIDENCE” to join the waitlist.

08/27/2025

This one trips so many people up, but let me tell you the truth: confidence is a skill, not a personality trait. 💪🏽

No one comes into the world 100% self-assured. Even the people you admire most—those speakers, leaders, influencers—had to learn confidence through practice.

Confidence grows when you:
✨ Keep small promises to yourself
✨ Celebrate progress instead of perfection
✨ Step out of your comfort zone (even in tiny ways)
✨ Practice speaking kindly to yourself

Think of it like a muscle. The more you work it, the stronger it gets.

So if you’ve been telling yourself “I’m just not a confident person”… rewrite that story. You’re not lacking confidence, you’re just building it. 💡

👉 What’s one “confidence rep” you can practice today?

08/26/2025

About 8 years ago, I stepped into a leadership role I was excited for — but the self-doubt crept in.
I worried: What do people think of me? Do they respect me? Even with friends cheering me on, negative self-talk took over.

💬 Comment ‘ME’ if you’ve ever felt the same — you’re not alone.

08/25/2025

Let’s bust this myth once and for all. 🚫 Confidence is NOT about being the loudest in the room or taking up all the space.

True confidence is about authentic presence—being comfortable with who you are, whether you’re soft-spoken, introverted, bubbly, or bold.

You can be confident and still be:
✨ Quiet and thoughtful
✨ Calm and steady
✨ Reflective and observant

Confidence is simply the belief that who you are is enough. 💡

So the next time you feel pressure to “perform” confidence, remind yourself: your presence speaks louder than any volume.

👉 What’s one way YOU show quiet confidence?

08/24/2025

I’ll be honest — I remember the first time I had to speak in front of my church kids. My hands were shaking and I couldn’t stop thinking: What if I don’t make sense? What if they tell me to just stick to singing because speaking ain't it ?

We’ve all had moments like this… what’s yours? Drop it below — let’s normalize these feelings together. 👇