Uptown Eyes

08/07/2025

Why do we choose independent eyewear brands? Because your glasses should be as unique as you are. 👓

At Uptown Eyes, we believe eyewear is more than just vision correction--it’s self-expression. That’s why we curate beautifully crafted frames from independent brands that prioritize intentional design, exceptional quality, and true originality.

These aren’t mass-produced styles you’ll find everywhere. They’re made by designers who care about the details—like custom acetates, hand-finished touches, and timeless silhouettes built to last.
When you choose independent eyewear, you’re not just seeing better--you’re standing out. 🔥

08/05/2025

🎉 We’ve Moved and We’re Open! 🎉

Uptown Eyes is now seeing patients at our beautiful new location:
📍 3766 N. Investment Dr., Suite 120, Fayetteville, AR

We’re so excited to welcome you into our new space! 🤍 While there are still a few finishing touches to polish, we’re fully open and ready to take care of all your eyecare and eyewear needs. Come see us soon!

Schedule online at uptowneyesnwa.com or call/text us at 479.966.4232

07/31/2025

It's official — Uptown Eyes has moved! 🎉 Find us at our new location with the same expert care you know and love, but a little more elbow room. We can’t wait to welcome you, stay tuned for details on our upcoming Re-Grand Opening event!

07/29/2025

We can't wait to welcome you to our new space!

07/25/2025

Catch you next week, in our brand new space!

3766 N. Investment Dr.
Suite 120
Fayetteville, AR 72703

07/23/2025

07/22/2025

We are excited to welcome the newest member of our team, Dr. Story Viviano on her first day!

Dr. Viviano joins Uptown Eyes with her Optometry Doctorate from Northeastern State University Oklahoma College of Optometry. She is passionate about patient education and building lasting relationships, ensuring every patient feels informed and confident in their care.

An Arkansas native, Dr. Viviano is proud to serve her home community. Outside the office, she enjoys spending time with her husband Joey and their son Whitson, relaxing at the lake, hunting, cheering on the Hogs, and exploring great food with family and friends.

Dr. Viviano is now accepting new patients of all ages. She provides comprehensive eye exams, contact lens fittings, and treatment for a variety of eye conditions.

To schedule an appointment with Dr. Viviano, call or text our office, or book online to view all availability.

We are confident that you will love Dr. Viviano. She is a skilled and compassionate optometrist who is dedicated to providing the highest quality of care.

07/17/2025

☀️ Staff Summer Sunglass Picks! ☀️
Our team has been loving these sunnies for summer:
✨ OP Aero II (a new version of a classic loved by Traci) | Sleek and lightweight, these aviators are perfect for everyday wear, plus, they're a smaller size that won't overwhelm.
✨ PRESS Lazarus (Patrick is a big fan of all things PRESS) | Bold and fashion-forward for those who love a statement piece.
✨ Maui Jim Tiger Lily (Dana created this custom pair with Maui Jim Sunset lenses) | Offering tropical vibes and a fun pop of color, plus Maui Jim's exceptional clarity.
✨ Tom Ford Kevyn (Maddie's current pick) | Classic style in beautiful tortoise acetate, you can't go wrong!

Why choose quality sunglasses? Because protecting your eyes from harmful UV rays is just as important as looking fabulous!

🛑 Quick tips:
Never store your sunglasses in a hot car since heat can warp frames and damage lenses.
UV protection can diminish over time, so replacing old sunnies isn’t just fun…it’s necessary for safe, healthy eyes.
Come try on our favorites and see summer through the best lenses possible! 😎

07/15/2025

Let's celebrate your local favorites! Whether it's snagging the latest trend in frames here at Uptown Eyes, the irresistible sparkle of Romance Diamonds, or the latest scoop from Fayetteville City Lifestyle, local businesses make our community shine! ✨

Tag your favorite local spot below to spread the love! 💖

07/10/2025

07/08/2025

Discover the future of eyewear craftsmanship with Gotti Switzerland Dimensions frames! 🌟 Using state-of-the-art Sinter 3D printing technology, each frame is meticulously crafted for unparalleled precision and comfort. Experience the perfect blend of innovation and style at Uptown Eyes.

07/03/2025

Think of task-specific glasses like your shoe collection: you wouldn’t wear flip-flops on a hiking trail or stilettos to the gym, right? The same goes for your eyes!

Computer glasses keep you comfy during long workdays, sporty frames stay secure on your morning run, and polarized sunnies protect you during sunny drives or lake days.

Having the right eyewear for every activity isn’t just practical—it makes life look and feel so much better. Step up your vision game at Uptown Eyes! 🌟