SouthernCare New Beacon

SouthernCare New Beacon With you when life matters most. At SouthernCare New Beacon, delivering compassionate end-of-life care isn’t just our privilege – it’s our calling.

As part of the Gentiva family of industry-leading hospice, palliative, and home health providers, we are dedicated to surrounding patients and their families with physical, emotional, and social support as they face the difficulties of a terminal diagnosis, enabling them to live with dignity and grace.

Meet the clinicians who go above and beyond. Our 2025 Regional Clinicians of the Year represent the heart of our mission...
10/24/2025

Meet the clinicians who go above and beyond. Our 2025 Regional Clinicians of the Year represent the heart of our mission – delivering life-changing care and inspiring those around them. Nominated by their peers, they exemplify what it means to lead with compassion. To view the winners, please visit: https://birdeye.cx/m80x98

"We’re excited to celebrate “Why Week,” a time for each member of our team to reflect on the reasons why they choose to ...
10/22/2025

"We’re excited to celebrate “Why Week,” a time for each member of our team to reflect on the reasons why they choose to do this special kind of work. We spoke with Amber to hear her “why” and get a snapshot into a career defined by compassion and leadership: Read her story now: https://birdeye.cx/600u25

During  , we honor the chaplains, spiritual care counselors, and bereavement specialists who help patients and families ...
10/20/2025

During , we honor the chaplains, spiritual care counselors, and bereavement specialists who help patients and families navigate the emotional and spiritual challenges of serious illness. Their presence brings comfort, clarity, and connection when it’s needed most. To learn more about the vital role spiritual care plays in the lives of patients and families, please visit: https://birdeye.cx/rzr79k

Thank You WQLT for celebrating with us last week. WQLT was with us for the Open House and our own Katy Haddock answered ...
10/17/2025

Thank You WQLT for celebrating with us last week.

WQLT was with us for the Open House and our own Katy Haddock answered questions about the myths of hospice care.

If are looking to get answers or info for you or a loved one, call Katy at 256-248-2320.

Welcome to our new location!Last week we had our Open House and we wanted to share with you our new office.Wednesday, Oc...
10/16/2025

Welcome to our new location!

Last week we had our Open House and we wanted to share with you our new office.

Wednesday, October 8th was a great day as the Shoals Chamber came out and had our ribbon cutting as well as our Open House festivities. We are so excited about the offices, our new signs, and especially our new Downtown Florence location.

We are so proud to be in the heart of Florence and are able to play our part in making Florence awesome.

SouthernCare New Beacon Hospice of the Shoals has a new home!We have settled into our new location and are so excited ab...
10/15/2025

SouthernCare New Beacon Hospice of the Shoals has a new home!

We have settled into our new location and are so excited about being in downtown Florence.

Looking forward to many years of being part of this awesome community!

Come check out our new offices @ 118 E Mobile Street, Florence, AL.

Today, on  , we honor the rich histories, cultures, and contributions of Native American peoples. It’s a time to reflect...
10/13/2025

Today, on , we honor the rich histories, cultures, and contributions of Native American peoples. It’s a time to reflect, learn, and celebrate the enduring strength and wisdom of these communities across the country.

On  , we recognize the life-changing care that brings comfort, dignity, and peace to people facing serious and terminal ...
10/11/2025

On , we recognize the life-changing care that brings comfort, dignity, and peace to people facing serious and terminal illnesses. If you have questions about our services, our nurses are available to answer them 24/7: 855-488-7026.

At Gentiva, nursing is more than a role – it’s a calling. Our nurses bring comfort in hard moments, strength when it’s n...
10/09/2025

At Gentiva, nursing is more than a role – it’s a calling. Our nurses bring comfort in hard moments, strength when it’s needed most, and joy in the everyday. If you’re driven by purpose and fueled by compassion, we’d love to work alongside you. Explore your next opportunity now at: https://www.gentivahs.com/careers/

  reflect how families rated our care, and we believe there is no greater measure of our success. It is truly an honor t...
10/07/2025

reflect how families rated our care, and we believe there is no greater measure of our success. It is truly an honor to be by the side of a patient as they face life’s final journey – and to support their loved ones as they grieve in the months that follow. We strive to continue earning our stars by providing exceptional care to the people of our community. We are here 24/7/365.

This  , we’re spreading the news that lung cancer is most treatable when found early. In fact, screening can improve the...
10/03/2025

This , we’re spreading the news that lung cancer is most treatable when found early. In fact, screening can improve the odds of surviving five years or more to 65%. Protect your health by learning more about lung cancer screening and prevention: https://birdeye.cx/utiyrh

October marks   – a time to honor survivors, support those still fighting, and remember those we’ve lost. Since 1989, br...
10/01/2025

October marks – a time to honor survivors, support those still fighting, and remember those we’ve lost. Since 1989, breast cancer death rates have dropped by 44%, thanks to increased awareness and early detection. We encourage everyone to learn the steps they can take to catch breast cancer in its earliest stages. Learn more: https://birdeye.cx/mqa3re

It doesn’t take much to change someone’s day – just a little time and a lot of heart. Whether it’s a warm conversation o...
09/25/2025

It doesn’t take much to change someone’s day – just a little time and a lot of heart. Whether it’s a warm conversation or a helping hand, your presence can make a lasting impact. We invite you to consider becoming a hospice volunteer – and help us bring comfort and connection to those who need it most. Get started now: https://birdeye.cx/arpme6

Whether recovering from surgery or managing a chronic medical condition, home health care can help you get back to doing...
09/23/2025

Whether recovering from surgery or managing a chronic medical condition, home health care can help you get back to doing the things you love with personalized, skilled nursing care and therapy. Our clinicians help patients improve their health and regain confidence by teaching them how to manage their conditions through the proper use of medications, healthy diet, lifestyle adjustments, and more. Call our 24/7 nurse line to find out how we can help you at 855-488-7026.

On World Alzheimer’s Day, we’re helping raise awareness about the disease and its impact on patients and their families....
09/21/2025

On World Alzheimer’s Day, we’re helping raise awareness about the disease and its impact on patients and their families. If your loved one has end-stage dementia or Alzheimer's, hospice can provide relief from physical and emotional distress and help your loved one retain their dignity. To learn more, please visit https://birdeye.cx/cjnkw0

Today, as we remember those lost on September 11, 2001, we pay tribute to the victims, heroes, and families forever chan...
09/11/2025

Today, as we remember those lost on September 11, 2001, we pay tribute to the victims, heroes, and families forever changed that day – and carry forward their legacy with kindness and unity.

Mark your calendars!! October 8, 2025, it will be here before you know it.Exactly a month from today, make plans to atte...
09/10/2025

Mark your calendars!! October 8, 2025, it will be here before you know it.

Exactly a month from today, make plans to attend. Come by and see our new offices and meet our staff.

It will be an exciting day with the Shoals Chamber Ribbon Cutting Ceremony kicking off our Open House at 10 am.

WQLT will be there for a Live Remote from 12-1 pm

So, stop by and check us out. Spread the word for us.

Happy Birthday!!!We want to wish many birthday blessings to Cami and Bri. We hope you had a great day!
08/18/2025

Happy Birthday!!!

We want to wish many birthday blessings to Cami and Bri. We hope you had a great day!

Hospice Myth vs. Reality SeriesHospice isn’t a place—it’s a service.Most hospice care happens wherever the patient feels...
08/13/2025

Hospice Myth vs. Reality Series

Hospice isn’t a place—it’s a service.

Most hospice care happens wherever the patient feels most at home—whether that’s a house, assisted living, or nursing facility.

We bring care to you, so you can focus on what matters

Hospice Myth vs. Reality SeriesYou don’t have to do this alone.Hospice provides a whole team of support—nurses, aides, s...
08/06/2025

Hospice Myth vs. Reality Series

You don’t have to do this alone.

Hospice provides a whole team of support—nurses, aides, social workers, chaplains, and volunteers—who walk beside you every step.

We’re here to share the load and bring peace of mind to families just like yours. It’s a team effort, with your family at the heart.

08/01/2025
Hospice Myth vs. Reality SeriesWorried about the cost of hospice?Good news: Hospice care is fully covered by Medicare, M...
07/30/2025

Hospice Myth vs. Reality Series

Worried about the cost of hospice?

Good news: Hospice care is fully covered by Medicare, Medicaid, and most private insurance plans. That includes nurses, medications, medical equipment, and emotional support.

Care and comfort should never be out of reach.

Hospice Myth vs. Reality SeriesChoosing hospice doesn’t mean stopping all medications. It means shifting the focus to co...
07/23/2025

Hospice Myth vs. Reality Series

Choosing hospice doesn’t mean stopping all medications. It means shifting the focus to comfort and quality of life.

We continue treatments that help ease pain, manage symptoms, and support peace of mind for both patients and families.

Relief, not retreat. Care, not cure.

Address

118 E. Mobile Street Ste A
Florence, AL
35630

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Welcome to SouthernCare New Beacon

We Are Here For You. SouthernCare New Beacon can provide answers to your hospice questions including dispelling myths about hospice, who pays for hospice, what occurs during hospice care, and the hospice care team. SouthernCare New Beacon provides an interdisciplinary approach to pain and symptom management. We partner with healthcare professionals and facilities for a continuum of care to provide the appropriate level of care at the time it is needed. Contact us and begin a hospice conversation today.