02/27/2026
Starting and growing your business. The details behind the work that can sink your or help you blossom.
I had a great conversation yesterday with a fellow who was leaving Blue Cross Blue Shield- internal network management - to open his own small business. I was thinking in my head "good for you-BCBS is a hot mess- can you give me a secret phone number ?" đ
What is his new business ? A cookie business !!! YAY- I love cookies. He told me about his plan, his passion was he loved baking- His product and how he was going to do this and that. I thought he had a great idea- it's amazing how you can think out of the box about a COOKIE business. I won't give away his secrets but I sat there thinking how many people I knew that I could connect him with that could create sales for him.
He had his business message down pretty good and was ready with samples.
Think about your business...you may have enough ongoing business that you don't feel the need to craft a good business message. who are you and what do you do?
"I sell cookies" That is not good enough.
1. Name of your business.
2. Your service ( or product).
3. Why is your service or product different or better?
Here is the wild thing. Down the road, you can change this ! You get a new idea, you expand your services- something new to offer. Craft a new message.
Think about who your customers are now. Are you measuring that success? I don't mean "tracking your applications" How happy are your clients?
Take a few minutes and journal about whether your interactions and communications are attracting the interest of customers, contributing to securing that agreement and are your good results increasing profits.
I realized after talking to the cookie guy there was a revenue model that might work for me that I had not considered.
**** If any of you are in the Dallas-Fort worth North metro and want a good cookie guy- let me know. âşď¸
If you are looking for help in your provider business let me know.