07/03/2022
Biologist and Neurophysiologist, Givi Lauren, was living in Tbilisi, Georgia, in the early 1970’s when he had a burning desire to innovate and create new combinations to find solutions to incurable problems. He embarked on a journey to combine folk medicine with his scientific knowledge. This all led to the conception of the original creams. By word of mouth alone, the creams astonishing effects had spread throughout the city, bringing lines of people from all walks of life to Givi’s front door every morning, looking to buy some for themselves. After immigrating to America and keeping the cream for close family and friends for many years, it eventually became obvious that this cream needed to be within every single household around the world. This decision evolved into one of the products we know as Wholesome Diaper Cream today by focusing specifically on the needs babies have to calm, nourish and soothe diaper rash.
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