05/23/2026
There is a quiet crisis happening in America right now, and many people are not talking about it enough.
Small and medium sized businesses are struggling under the weight of rising healthcare costs.
Not giant corporations with endless reserves of money. Not massive healthcare systems. I am talking about the family owned manufacturing company with 40 employees. The local plumbing company. The restaurant owner. The trucking company. The electrical contractor. The business owner who wakes up every morning worrying not only about keeping the lights on, but also about taking care of the employees who helped build that business.
For many of these employers, healthcare costs are no longer just another business expense.
They are becoming an existential threat.
Every year, premiums go up. Deductibles go up. Stop loss costs go up. Pharmacy expenses go up. One unexpected surgery or catastrophic medical event can completely change the financial future of a small company.
I have sat across from business owners who are emotionally exhausted. Many of them genuinely want to provide good healthcare benefits to their employees because they see them as family. These are not cold corporate executives making spreadsheet decisions. These are people who know the names of their employees’ children.
But they are reaching a breaking point.
Some are reducing benefits.
Some are increasing employee contributions.
Some are delaying hiring.
And sadly, some are wondering whether they can continue operating at all.
What makes this especially painful is that many employers feel trapped. They do not understand why healthcare costs are rising so dramatically, and even worse, they feel powerless to stop it.
One complicated surgery in a hospital setting can generate bills that are larger than the yearly salary of some workers. A single high cost claimant can destabilize an entire self funded plan. Stop loss premiums increase. Lasering happens. Fear enters the system.
The emotional toll on employers is enormous.
And yet, in the middle of all of this, there are still business owners trying to do the right thing.
That deserves respect.
I believe one of the biggest problems in healthcare today is that we often focus only on paying claims after the damage is already done. Very little attention is given to preventing unnecessary claim severity in the first place.
Not every surgery belongs in a hospital.
Not every patient labeled “high risk” truly is high risk.
Not every expensive healthcare episode improves outcomes.
Sometimes what is missing is thoughtful coordination, proper risk assessment, physician involvement, and selecting the right setting for the right patient.
This is where healthcare must evolve.
We need to move away from fragmented care and toward intelligent care.
Care that protects the patient.
Care that supports the employer.
Care that reduces unnecessary suffering, both medically and financially.
At Hinkapin Health, we have seen firsthand how proper surgical navigation, physician led review, and transparent bundled pricing can help reduce unnecessary costs while still maintaining high quality care.
But this article is not about promoting a company.
It is about recognizing a reality.
Small businesses are carrying an incredible burden right now.
These employers are the backbone of this country. They create jobs, support families, sponsor Little League teams, donate to local charities, and keep communities alive.
If healthcare costs continue to rise unchecked, many good businesses will quietly disappear.
And when that happens, communities lose far more than companies.
They lose stability.
They lose opportunity.
They lose people who cared.
I sincerely hope that over the coming years, healthcare leaders, TPAs, benefit consultants, providers, and employers can work together differently. Not adversarially. Not transactionally. But collaboratively.
Because behind every healthcare claim is a human being.
And behind every self funded plan is usually a business owner simply trying to survive while doing right by their employees
Nagaraj Kikkeri M.D.
hinkapinhealth.com