05/28/2026
If someone online scares you first and then sells you the solution, that is a sales funnel, not health advice.
This week on The PedsDocTalk Podcast I sat down with Dr. Noc, a scientist and science communicator, to talk about something I see constantly as a pediatrician: the fear-then-fix formula in wellness content.
Create doubt ➡️ Position yourself as the brave expert going against the grain ➡️ Sell the cure, usually a supplement, a book, or a detox program priced at $90 a month.
The giveaway is not that someone sells something. Plenty of credible educators do. The giveaway is when fear is the thing driving you toward the product, and you are told it is the only way out.
I see parents fall for this all the time because the fear part feels real. Worried about your kid's focus? Concerned about what they eat? That fear is valid. But the solution being sold to you deserves a second look, especially if it’s a promised “quick fix.”
Comment PODCAST and I’ll send you the full episode- "Fear Sells - But the Facts Matter: Making Science Go Viral." In it, Dr. Noc and I also get into why misinformation spreads faster than the truth, how to spot financial conflicts of interest in health content, and why we need more doctors online, not fewer.
Have you ever caught yourself buying something because a health creator made you feel like you had to?