Trua Senior Living Locators

02/19/2026

Trua Senior Living Locators has arrived in Wichita, Kansas, with Paul Morton at the helm. Paul brings over 35 years of technology and solutions experience — and a deeply personal motivation. Having walked alongside loved ones through the stress of finding senior living, he knows firsthand how overwhelming it can be for families. Now he's turning that experience into a mission.
"With Trua Senior Living Locators, my goal is to take that burden off families' shoulders so they can focus on supporting their loved ones, knowing they have a trusted advisor who understands what they're going through."
Founded in 2019, Trua combines proprietary software and vetting protocols to match seniors and their families with living options that fit their physical, financial, and personal needs — all at no cost to families. It is a purpose-driven business in one of the fastest-growing sectors in franchising. Matt Staley, DPT
Read the full release here: https://lnkd.in/e3ZNh3Av
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Paul N. MortonMatt StaleyAudrey Staley

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02/19/2026

Small frustrations can add up whether it’s getting around, keeping up with daily tasks, or feeling connected to others. This question gently opens the door to honest conversations about where a little extra support could make a meaningful difference.

At Trua, we help families listen first, then thoughtfully explore senior living options that bring more ease, comfort, and peace of mind at a pace that feels right. 💙

When you’re ready, we’re here to help. 📧 matt@theseniorlivinglocators.com

02/18/2026

Big News from Trua!

We’re excited to announce that Trua has officially awarded a new franchise in beautiful Scottsdale! 🌵☀️

As we continue to expand nationwide, we’re proud to bring our trusted senior placement services to families in the Scottsdale area. This new franchise will provide compassionate guidance, expert support, and personalized solutions to help seniors and their families navigate the journey to the right senior living community with confidence.

Scottsdale families now have a local resource dedicated to:
✅ Simplifying the senior living search
✅ Providing vetted community options
✅ Supporting families every step of the way
✅ Delivering peace of mind during life’s most important transitions

Please join us in welcoming our newest franchise partner to the Trua family!

Send a message to learn more

02/14/2026

Love often shows up in quiet ways - checking in, sharing meals, and making sure a loved one feels supported and safe.

Senior living communities can provide daily connection, meaningful relationships, and dependable support that helps loved ones feel cared for every day.

If you’re thinking about how to best support someone you love, Trua is here to help you explore options with confidence and compassion. 💙👉 https://truacares.com/

02/10/2026

Many families worry about making the “right” choice right away - but there’s no need to rush.

Finding the right senior living solution is a process, and it starts with understanding your loved one’s needs, preferences, and comfort level.

At Trua, we walk beside you through each step: answering questions, easing concerns, and offering guidance that feels right.

Start with a conversation. We’ll take it from there, together. 📲 1-859-547-8925

02/03/2026

Care doesn't look the same for every family. The right support meets your loved one where they are today, while honoring what matters most to them.

At Trua, we take the time to listen, understand, and guide families through senior living options with care and respect for your unique situation. 💙

Support that TRUA-ly fits. Contact us today for a free consultation 👉 https://truacares.com/

01/28/2026

Please help us welcome Arvis Layton to the Trua family! 📣 Arvis has officially been awarded two territories in Denver and Littleton, CO with Trua Senior Living Locators. Drawn to Trua’s mission of empathy and community service, Arvis is ready to help families navigate one of life’s most important transitions with confidence. What stood out for Arvis:

• A brand rooted in empathy
• Strong clinical process + referral support
• A model built for meaningful impact

“Discovery Day and those big conversations gave me confidence — this is where I can truly help.”

— Arvis Layton | Trua, Denver & Littleton

01/27/2026

Families often tell us they’re unsure what the next step should be, and that’s completely okay. You don’t have to have everything figured out.

Exploring senior living options is a journey, and Trua walks alongside you through each part of it, helping you navigate questions, priorities, and emotions with care and clarity.

If you’re feeling uncertain, start with a conversation. We’ll take it one step at a time, together. 📲 1-859-547-8925

01/21/2026

This time of year often reminds families how meaningful connection really is. Having people nearby to share meals, conversations, and everyday moments can make all the difference.

Senior living communities offer opportunities for companionship, support, and a sense of belonging that helps loved ones feel more secure and less alone.

If you’re noticing your loved one could benefit from more connection this winter, Trua is here to help you explore options with care and confidence. 💙

01/16/2026

Please help us welcome Arvis Layton to the Trua family! 📣 Arvis has officially been awarded two territories in Denver and Littleton, CO with Trua Senior Living Locators. Drawn to Trua’s mission of empathy and community service, Arvis is ready to help families navigate one of life’s most important transitions with confidence. What stood out for Arvis:
• A brand rooted in empathy
• Strong clinical process + referral support
• A model built for meaningful impact

“Discovery Day and those big conversations gave me confidence – this is where I can truly help.”
– Arvis Layton | Trua, Denver & Littleton

👏 Huge congrats to Laura Alexander, CFC for another thoughtful, mission‑aligned placement!

01/14/2026

This question often leads to honest insights about mobility, loneliness, safety, or energy levels. These conversations aren’t about making decisions on the spot, but about understanding what support could truly help.

When you’re ready to explore options, Trua is here to guide the process with patience and clarity.💙

📧 Send us a message to get started: matt@theseniorlivinglocators.com

01/10/2026

We’re thrilled to announce that we’ve officially awarded a new franchise in Dallas, TX!

Dallas is a dynamic, fast-growing market, and we’re excited to expand our footprint while bringing our mission and services to even more families in the area. Please join us in welcoming our newest franchisee as they begin serving the Dallas community.

More details coming soon—stay tuned!