Trua Senior Living Locators

01/02/2026

A new year is a chance to breathe, reflect, and think about what brings comfort and confidence to the people you love most. If exploring senior living options is part of that conversation, you don’t have to navigate it alone.

At Trua, we take the time to understand your loved one’s lifestyle, personality, and what truly feels like home. Our guidance is caring, personal, and always centered on your family’s peace of mind.

Whenever you’re ready to begin, we’re here to walk with you every step of the way.💙🙌

Set up a one-on-one consultation today, and we’ll help you find the right fit for your family: 👉 https://truacares.com/

12/23/2025

Words like these remind us why we do what we do. LeeAnn, thank you for your trust and for allowing us to help your loved one take the next step with confidence and peace of mind.💙


🌟 “Caring, compassionate, and knowledgeable.” — LeeAnn B.

12/23/2025

We’re proud to announce that we’ve officially awarded one new franchise territory in Palm Beach, Florida!

This expansion allows us to serve more families, strengthen local support, and continue delivering trusted guidance in senior living.

A special thank you to BrandOne and Kim Robinson for their hard work and expertise in facilitating this deal and helping bring this opportunity to life.

Welcome to our newest franchise partner—Palm Beach, we’re excited to grow together.
Audrey StaleyMatt Staley

12/22/2025

https://www.youtube.com/watch?v=ZW_1W2O694g We are so proud of Jason and Anna Winecoff. Blessed they are members of the Trua family!

In this episode of BrandONE-On-One, Alexandria Warren sits down with her longtime friend and franchisee, Anna Winecoff, who went from senior housing executiv...

12/22/2025

Trua Senior Living Locators welcomes Kelli and Simon Hjelm to the team with their new territory in Omaha/Lincoln, Nebraska!

After years of success in both business and education, Kelli and Simon were ready to start a new chapter – and Trua was the perfect fit. As recent empty nesters and people of strong faith, they were drawn to the brand’s mission of compassion, integrity, and supporting families through life’s major transitions.

“Having walked this journey with our own parents, we knew firsthand how we could make an impact bringing the Trua franchise to our community,” they shared.

We’re proud to support them as they bring purpose-driven guidance to seniors and families in their local area. Help us welcome the Hjelms to the Trua family!

12/21/2025

Big announcement! We’ve awarded two franchise territories in Boston, MA, expanding our footprint in one of the nation’s most vibrant healthcare markets.

We’re proud to partner with driven local owners who are passionate about serving seniors and their families. Excited for what’s ahead!

A special thank you to BrandONE Franchise Development and Kim Robinson for their hard work, dedication, and partnership in making this milestone possible.

12/19/2025

This gentle question can open the door to meaningful conversations about what your loved one truly enjoys: community, activity, warmth, and connection.

If holiday traditions feel harder to keep up with at home, senior living can offer a place where celebrations are shared and joy comes easily. From decorating days to group outings and live music, there’s always something to look forward to.

These little conversations help families approach next steps with understanding and compassion.💙Trua is always here to support you through that process with care and clarity.

Send a message today to get started: 📧 matt@theseniorlivinglocators.com

12/18/2025

We’re proud to announce that two Trua franchise locations have officially been awarded in Denver, Colorado!

This milestone reflects our commitment to responsible growth — expanding thoughtfully by partnering with the right people who share our values, our mission, and our dedication to serving families with integrity.

As Trua continues to grow, our focus remains the same:
✔ Supporting families during critical life transitions
✔ Building strong local partnerships
✔ Ensuring every franchise owner is set up to succeed

Welcome to the Trua family — Denver, we’re excited for what’s ahead!

12/16/2025

🎉 Please help us welcome Paul Morton to the Trua family! Paul has officially been awarded one territory in Wichita, KS, joining the growing Trua Senior Living Locators system. With over 30 years of experience in technology and digital transformation, Paul has built a career helping clients transition with confidence — from paper to digital, from analog to innovation. Now, he’s channeling that same clarity and service mindset into a new mission: supporting seniors and their families during one of life’s most important transitions.

What drew him to Trua?
✅ No brick-and-mortar required
✅ A business he can launch solo
✅ A meaningful way to serve his community
✅ A model built on relationships — not real estate

“Researching the communities in my area and seeing how willing they are to work with a trusted advisor sealed it for me.” –Paul Morton | Trua, Wichita

12/15/2025

The quiet of winter can feel gentler when you’re surrounded by people who care. Senior living communities offer companionship, warmth, and daily connection - little things that make every day feel brighter.

If your loved one could use more comfort and company this season, Trua is here to help you explore the options that feel just right. ❄️💙

12/12/2025

At Trua, this is exactly why we grow responsibly. We believe in bringing the right people into our brand — franchisees who share our commitment to excellence, integrity, and genuinely helping families.

Responsible growth means quality experiences for our clients, stronger support for our franchisees, and a brand that families can trust.

We’re not just expanding; we’re expanding the right way.

12/10/2025

Please help us welcome Paul Morton to the Trua family! 🎉 Paul has officially been awarded one territory in Wichita, KS, joining the growing Trua Senior Living Locators system. With over 30 years of experience in technology and digital transformation, Paul has built a career helping clients transition with confidence – from paper to digital, from analog to innovation. Now, he’s channeling that same clarity and service mindset into a new mission: supporting seniors and their families during one of life’s most important transitions.

What drew him to Trua?
• No brick-and-mortar required
• A business he can launch solo
• A meaningful way to serve his community
• A model built on relationships — not real estate

“Researching the communities in my area and seeing how willing they are to work with a trusted advisor sealed it for me.” – Paul Morton | Trua, Wichita

Huge congrats to for another thoughtful, mission-aligned placement!