Nichole McCloy

Nichole McCloy Hi!

I’m Nichole and I am passionate about helping new mamas and babies learn to breastfeed - especially when things are not going as expected...Let me know how I can help you on this journey!

The biggest lie pregnant moms are told about breastfeeding is: “If something is wrong, the hospital will catch it.”And b...
05/16/2026

The biggest lie pregnant moms are told about breastfeeding is: “If something is wrong, the hospital will catch it.”

And before anyone gets offended — as someone who WAS a hospital-based IBCLC for years — this is not a bash on hospital lactation consultants. There are some AMAZING ones out there.

BUT…

The breastfeeding problems usually START in the hospital.

That’s where:
• the painful latch starts
• the ni**le damage starts
• the poor milk transfer starts
• the nonstop feeding starts
• the pumping confusion starts
• and the panic starts

And if ni**le pain is starting in the hospital?
There is a problem.

Not mild tenderness.
I’m talking:
• pinching
• bleeding
• bruising
• lipstick ni**les
• toe-curling pain

And the hard part?
From the outside feeding can sometimes LOOK “fine.”

Because severe ni**le pain is often NOT just a “bad latch.”

It’s frequently:
• oral function
• body tension
• birth trauma
• tongue tie
• suck dysfunction
• airway or transfer related

Those are the things that often get missed early on.

So moms get told:
“Everything looks fine.”
“Breastfeeding just hurts.”
“Baby is cluster feeding.”

Meanwhile you’re sitting there thinking:
“Then WHY am I bleeding already?”

And then the solution often becomes:
“Use a ni**le shield.”
“Give donor milk.”
“Give formula.”

Which CAN help sometimes.

BUT if supplementation or shields are being used without protecting milk supply…
or mom is pumping with poorly fitted flanges…
or nobody is evaluating WHY feeding hurts in the first place…

things can spiral quickly.

And here’s the part almost nobody tells pregnant moms:

You are NOT limited to the lactation support inside the hospital.

There are IBCLCs who come to your house, see you in office, do telehealth, assess transfer & oral function, protect milk supply, troubleshoot low supply, and walk with you AFTER discharge.

True 1:1 support.
Usually covered by insurance ❤️

If you’re pregnant in DFW:
Get connected BEFORE delivery.

The most important thing you’ll walk away with from one of our breastfeeding classes is not the handout…

It’s having our phone number already saved before things start going sideways

👉🏻https://www.helpingdfwmamas.com/fb

Let’s talk about the Thompson Method.First: if it helped you, that is wonderful. Truly. Many families absolutely DO impr...
05/16/2026

Let’s talk about the Thompson Method.

First: if it helped you, that is wonderful. Truly. Many families absolutely DO improve with better positioning, gentler latch techniques, reducing unnecessary breast compression, and more responsive feeding patterns. And for some babies… that’s exactly what was needed.

But when the Thompson Method DOESN’T work, mothers often start believing THEY are the problem. They think:

“Why is this still hurting?”
“Why is my baby not gaining?”
“Why is my supply dropping?”
“What am I doing wrong?”

And sometimes the answer is: nothing. You aren’t doing anything wrong.

Not every breastfeeding problem is simply a positioning problem. A baby can latch beautifully, look like they’re feeding well, feed constantly… and still transfer milk very poorly.

Dr. Robyn Thompson was an experienced Australian midwife and breastfeeding researcher, but she was not an IBCLC or physician. Her doctoral research focused on ni**le pain and breastfeeding trauma, which is different than a formal American medical specialty.

A good analogy would be someone writing a doctoral thesis on knee pain in runners. That doesn’t mean they hold a formal medical specialty called “doctorate of knee pain.” It means their research focused heavily on that topic.

The bigger issue isn’t even the credentials. The bigger issue is that some babies truly DO have deeper functional feeding problems:

* tongue restriction
* poor tongue function
* weak suction
* oral tension
* airway struggles
* poor milk transfer

These are real. Tongue ties are real. Poor oral function is real.

The Thompson Method is intentionally marketed as an affordable online program (usually around $50 and almost always on sale), which makes it appealing and accessible for many families. And honestly, for mild latch struggles, it may absolutely help.

But if you bought the program, tried everything, and still struggled… please hear me clearly: that does NOT mean you failed at breastfeeding.

Sometimes breastfeeding challenges are more medically and functionally complex than an online course can fully address.

👉🏻 https://www.helpingdfwmamas.com/fb

After my post yesterday, I realized something important:Most families actually have NO idea how the lactation world work...
05/14/2026

After my post yesterday, I realized something important:

Most families actually have NO idea how the lactation world works… and honestly, why would they?

You’re postpartum, exhausted, trying to feed a baby, and suddenly there are:
• lactation consultants
• IBCLCs
• feeding specialists
• pediatricians with IBCLC
• chiropractors with IBCLC
• bodyworkers
• oral motor therapists

…and everyone has different advice.

So I wanted to clarify something ❤️

ANYONE can technically call themselves a “lactation consultant.”

IBCLC is different.
It’s an actual board certification requiring education, clinical hours, and passing a board exam.

BUT — and this is the nuanced part — there are multiple pathways into IBCLC, and not all training experiences look the same.

Some providers come into the field through years of deep mentorship and hands-on feeding management.

Others may already work in another profession and add on IBCLC education to deepen the perspective they bring into their primary field.

Neither automatically makes someone good or bad.

But just because two people both have “IBCLC” behind their name does NOT necessarily mean they have the same:
• mentorship
• oral function training
• complex case management
• or day-to-day immersion in lactation care

And honestly?
That’s true in almost every field.

A medical doctor still goes through residency, mentorship, specialization, and years of real-world practice before becoming deeply experienced.

Lactation is similar in many ways.

Sometimes a family goes to a wonderful provider in another specialty who ALSO has IBCLC after their name, and they assume that means they are getting highly specialized lactation management too.

Sometimes that IS true.

But sometimes lactation is only one small part of a much broader practice.

That doesn’t make them bad providers.
Many add incredible value.

I just think families deserve to understand there’s a difference between having a credential…and being deeply immersed in that work day in and day out.

It’s okay to ask questions, vet providers, and understand who you’re trusting with your feeding journey.

There’s a difference between broad knowledge and deep expertise.

Unpopular opinion: Some of the WORST lactation advice I see comes from people with “IBCLC” behind their name.…and some c...
05/13/2026

Unpopular opinion: Some of the WORST lactation advice I see comes from people with “IBCLC” behind their name.

…and some comes from people calling themselves “lactation consultants” who aren’t credentialed at all.

And parents honestly have NO idea there’s even a difference.

Because here’s the reality:

Anyone can say they “help with breastfeeding.”
That does NOT automatically make them an IBCLC.

And even becoming an IBCLC does NOT automatically mean someone has years of hands-on feeding experience.

Here’s the best analogy I can think of:

Imagine a pilot with 20 years of experience flying planes.

Now imagine an airplane mechanic.

The mechanic is incredibly valuable.
Absolutely essential.

But their job is DIFFERENT.

Now imagine the mechanic takes some coursework about flying and suddenly markets themselves as:
“Pilot + Mechanic.”

Would you want them flying the plane…
or working underneath it?

Because these are two very different skill sets.

And honestly?
This is what I see happening more and more in the infant feeding world.

There are providers who are AMAZING at:
• chiropractic
• craniosacral therapy
• bodywork
• oral motor work

…and then they add on “IBCLC.”

That does NOT automatically mean they have years of:
• weighted feed experience
• complex milk transfer troubleshooting
• difficult case management
• observing feeding all day every day

And parents often don’t realize there’s a difference because all they see is:
“Wow. Look at all those credentials.”

At some point you have to ask:

What does this provider ACTUALLY do all day every day?

Because there’s a huge difference between:
taking coursework…
and spending years deeply immersed in complex breastfeeding management.

And parents deserve transparency about that distinction.

Need an experienced Pilot? 👉🏻 https://www.helpingdfwmamas.com/fb

I’m done staying quiet about how damaging this advice can be. Today a mom was told her baby wasn’t gaining because her m...
05/12/2026

I’m done staying quiet about how damaging this advice can be. Today a mom was told her baby wasn’t gaining because her milk “wasn’t fatty enough.”

So instead of:
• referring to an IBCLC
• doing a weighted feed
• assessing oral function
• evaluating milk transfer
• watching the baby feed

…the solution was:
“Give formula bottles only.”

That was it.

So now this postpartum mom is sitting there thinking:
“My body is failing my baby.”

Meanwhile today I went to their house and found:
• baby was struggling to transfer milk
• baby was leaking milk all over the bottle
• the ni**le flow was wrong
• feeding mechanics were poor
• baby was working WAY too hard to eat

This baby had been taking ONE ounce in an HOUR.

That is NOT a breastmilk problem - THAT is a functional issue!

And today?
With simple feeding adjustments, baby took 2.5 ounces of MOM’S breastmilk from a bottle with almost no leaking in 15 minutes.

So no.
Her milk was not “bad.”
Her body was not failing.

The feeding mechanics were the problem.

And THIS is why I get so fired up about breastfeeding families getting feeding advice from providers who are not actually trained feeding specialists.

If you are not specifically trained in:
• latch mechanics
• oral function
• milk transfer
• bottle feeding dynamics
• weighted feeds
• feeding compensation patterns

SWALLOW YOUR PRIDE AND REFER OUT.

No one expects you to know EVERYTHING…

Sometimes doing no harm means being humble enough to say: ‘This is outside my expertise.’

If your baby is struggling to gain weight, please do not automatically assume your milk is defective before someone actually evaluates HOW your baby is feeding - and for GOODNESS SAKES … I’ll say it for the 10,000th time-

🚫Pediatricians are NOT breastfeeding specialists.

We are: 👉🏻 https://www.helpingdfwmamas.com/fb

I sent this text to a mama today and afterward I thought…You know what? I actually AM incredibly confident when I say th...
05/10/2026

I sent this text to a mama today and afterward I thought…You know what? I actually AM incredibly confident when I say this.

Not because I think I’m a miracle worker.
Not because I think I know everything.
Not because every situation is simple or easy.

But because after almost 20 years of doing this work, I KNOW what skilled, experienced lactation support can do for a struggling mom and baby.

So when I tell a mom:
“I can’t wait to get things going so much better soon…”

I genuinely mean it.

Because so many moms spend weeks thinking:
“This is just how breastfeeding is.”
“Maybe I’m failing.”
“Maybe my baby just hates feeding.”
“Maybe I should quit.”

And then they finally get real support.
Someone who actually sits with them.
Watches the feeding.
Assesses oral function.
Looks at the whole picture.
Keeps showing up.
Keeps troubleshooting.
Keeps encouraging them.

And suddenly things start changing.

Not always overnight.
Not always perfectly.
And not always in one visit.

Sometimes we have a LONG road ahead.
Sometimes there are ties, tension, low supply, reflux, bottle refusal, oral dysfunction, slow weight gain, or months of compensation patterns to work through.

I’ve had some babies I’ve worked with weekly for 6–8 months.

But I don’t give up on families.

And honestly?
A lot of moms end up reaching goals they never thought were possible simply because they finally had someone supporting them instead of telling them:
“Just give formula.”
“Maybe breastfeeding just isn’t for you.”
“Everything looks fine.”

My confidence doesn’t come from ego.

It comes from watching what happens when exhausted moms finally get the support they deserved from the beginning.

And truly…
my confidence comes from the Lord.

Every good thing in this work, every bit of wisdom, discernment, compassion, patience, and perseverance comes from Him.

I’m just incredibly thankful He trusted me with it. ❤️

👉🏻 need help? https://www.helpingdfwmamas.com/fb

You’ve opened the form like 4 times already. Usually late at night. Usually while feeding the baby. Usually after anothe...
05/10/2026

You’ve opened the form like 4 times already. Usually late at night. Usually while feeding the baby. Usually after another hard day.

And every time you think:

“I should probably reach out.”

But then the thoughts start creeping in.

Maybe I’m overreacting.
Maybe breastfeeding is just supposed to hurt.
Maybe I just need to give it more time.
Maybe I should be able to figure this out on my own.

And honestly?
The weekend helped a little.

Your husband was home.
Your mom came over.
Your niece held the baby for an hour so things didn’t feel quite so overwhelming.

And suddenly you start thinking:
“Maybe things ARE getting better.”

So you close the form again.

Until Sunday night hits.

And now it’s 2 AM.
Your ni**les hurt.
The baby won’t settle.
You’re Googling again.
Your husband goes back to work tomorrow.
And deep down you already know this week is going to feel hard all over again.

So you open the form again…

Then another thought creeps in:

“What if they think I’m dramatic?”
“What if they don’t find anything wrong?”
“What if they judge me?”
“What if this is just normal?”

Mama…

If you are sitting there wondering whether things are “bad enough” to ask for help…

This is your sign.

You do not have to wait until you are completely drowning to deserve support.

Finish the form. ❤️

👉🏻 https://www.helpingdfwmamas.com/fb

I stopped by for a home visit today and while we were talking, the dad looked completely overwhelmed and finally said: “...
05/09/2026

I stopped by for a home visit today and while we were talking, the dad looked completely overwhelmed and finally said: “How are parents supposed to know who’s right?”

And honestly?
I think SO many parents feel this exact same way right now.

Before having their baby, he and his wife did everything “right.”

They read books.
Asked questions.
Tried to learn.
Tried to think critically.

They found a pediatrician they genuinely LOVE and trust.

And then suddenly they were thrown into this world of:
tongue ties,
feeding struggles,
bodywork,
vaccines,
reflux,
oral function,
sleep,
medical opinions,
holistic opinions…

…and everyone has a different answer.

The pediatrician says one thing.
The lactation consultant says another.
The ENT says something else.
Instagram says another thing entirely.

And now these parents are wondering:

“How are we supposed to know who’s right?”

Because one provider says:
“Don’t overthink it.”

Another says:
“If you don’t address this now, it could become a bigger problem later.”

One says:
“That procedure is too aggressive.”

Another says:
“That procedure wasn’t functional enough.”

And meanwhile you’re just trying to protect your baby and not mess them up.

What struck me most was how badly this dad WANTED to make the “right” choice.

Not the trendy choice.
Not the crunchy choice.
Not the overly medical choice.

Just the RIGHT choice for HIS baby.

And honestly?
That’s where I think most good parents are.

Somewhere in the messy middle.

Trying to balance intuition with evidence while also trusting their gut.

And honestly?
I feel like part of our job is simply to sit with families in that messy middle.

To educate.
To guide.
To support.
To explain options.

But at the end of the day, we deeply respect whatever decision parents choose to make.

Because this baby was gifted to YOU to raise.

And parents deserve support without shame, fear, or pressure while they navigate these really hard decisions.

👉🏻 https://www.helpingdfwmamas.com/fb

Why I personally do NOT refer families to ENTs in the DFW area for tongue tie releases. Not because I think ENTs are bad...
05/09/2026

Why I personally do NOT refer families to ENTs in the DFW area for tongue tie releases. Not because I think ENTs are bad doctors.

But because over and over again, I see struggling breastfeeding families sent there hoping for answers… and leaving even more confused.

Mom is in severe pain.
Feeds take forever.
Baby is constantly hungry.
Triple feeding has begun.

So naturally families think:
“They’re a doctor!”
“It’ll be covered by insurance.”
“They’ll know more than anyone.”

And honestly… I understand WHY parents think that…

They’re a surgeon who treats the airway and mouth after all.

But then families are told:
“Posterior tongue ties don’t exist.”
“The research doesn’t support it.”
“It’ll stretch over time.”
“Lip ties aren’t really a thing.”
“Just keep breastfeeding.”

Or worse?
They perform a tiny little snip of the front while the ACTUAL posterior restriction underneath remains untouched.

Parents leave thinking:
“Great! We fixed it!”

Only to realize:
• latch still hurts
• ni**les are still destroyed
• baby still clicks
• feeds still take forever
• triple feeding continues
• mom still feels like she’s drowning

Meanwhile mom has spent her maternity leave:
• crying through feeds
• pumping around the clock
• battling mastitis and ni**le blebs
• washing bottles nonstop
• wondering why everyone says things are “fine” when they clearly are not

And weeks later…
IF they even make it that long…
some families finally end up at a pediatric dentist needing a TRUE functional release…(our list is short here too)

But many moms never make it there.

Many stop nursing.
Move to exclusive pumping.
Or transition fully to formula.

Not because they failed.
But because they were exhausted, defeated, in pain… and trusted the specialist they were told would have the answers.

Because posterior tongue ties are not some mythical fairy tale made up by IBCLCs.

FUNCTION matters.

And honestly?
Finding an ENT in DFW who truly understands posterior tongue ties, airway, oral function, and breastfeeding mechanics feels like finding a needle in a haystack.

The diamonds in the rough absolutely exist…
but they are rare…and I have yet to find one.

👉🏻https://www.helpingdfwmamas.com/fb

05/09/2026

If your baby sounds like a tiny squeaky dinosaur…

Not just at 2 AM.
At 2 PM too.
And honestly… kind of all the time…

This post might be for you.

Maybe your baby:
• sounds raspy, squeaky, wheezy, or “snorty”
• coughs, chokes, sputters, or gags during feeds
• sounds worse on their back
• only sleeps upright on your chest
• wakes constantly
• feeds FOREVER but still seems hungry
• falls asleep exhausted during feeds
• has slow weight gain

You may have heard the term:
Laryngomalacia.
(la-RING-go-ma-LAY-sha)

Parents are often told this means:
“a floppy airway.”

Basically, the tissues above baby’s airway are softer and can partially collapse inward while breathing — especially during feeds or when lying flat.

The reassuring part?
MOST babies do NOT need surgery and many improve with time.

But here’s what many parents don’t realize:

We often see laryngomalacia and oral ties show up together.

These babies are often working SO hard to breathe and protect their airway that feeding becomes exhausting.

We commonly see:
• shallow latch
• ni**le pain
• poor milk transfer
• reflux-like symptoms
• body tension
• poor sleep
• constant feeding
• slow weight gain

In our practice, we’ve absolutely seen babies improve with:
• feeding support
• bodywork
• positional changes
• oral function support
• and sometimes a functional tongue tie release

If this sounds like your baby:
you are not crazy.
And you do not have to figure it out alone.

DFW in-home, office, and telehealth lactation visits available.

https://www.helpingdfwmamas.com/fb

We accept many commercial insurance plans including BCBS/Anthem, UnitedHealthcare, Cigna, and Aetna.

Not in network with Medicaid, TRICARE, Marketplace plans, or HMOs.

If you’ve been thinking about booking but aren’t quite sure yet…We were recently included in DFW Child’s Mom Approved 20...
02/08/2026

If you’ve been thinking about booking but aren’t quite sure yet…

We were recently included in DFW Child’s Mom Approved 2026 list — recommended by families we’ve supported across DFW.

While we’re incredibly grateful for that recognition, what matters even more to us is what moms say after they’ve worked with us.

If you’re wondering what the experience is really like, take a few minutes to read our Google reviews here: https://share.google/WsbtUhs39IAiSi3uh

They tell the real story.

When you’re ready, we’re here — insurance covered home, office and telehealth visits from McKinney, Frisco, Plano, Southlake, Grapevine, Colleyville, Dallas, Mansfield, Benbrook, Aledo, White Settlement, Lake Worth, Saginaw, Alliance Town Center, Roanoke, Boyd, greater Fort Worth, HEB, and everything in between!

🚗 We serve families all across DFW.

👉🏻Most commercial insurance plans accepted including BCBS/Anthem PPO, Cigna, Aetna, United Healthcare + accepting Samaritan Ministries & CHM💕

https://www.helpingdfwmamas.com/fb

🙏🏻 Thank you so much to the beautiful families who helped us achieve this recognition - we love you!

Address

Fort Worth, TX
76008, 76028, 76036, 76101-76124, 76126-76127, 76130-76137, 76140, 76147-76148,

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