The NOW Massage Franklin

The NOW Massage Franklin At The NOW we believe that the power of touch can transform. We support. We massage. We inspire. Book online or via our App, call or walk in.

The NOW Massage Franklin located on 1st Avenue nestled inside Historic Downtown Franklin offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing. Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.

BRB, reconnecting to reality with a monthly massage 🫠
09/12/2025

BRB, reconnecting to reality with a monthly massage 🫠

Let your sign guide your next massage 💆‍♀️⁠ Share NOW with your astrology bestie!
09/11/2025

Let your sign guide your next massage 💆‍♀️⁠ Share NOW with your astrology bestie!

Had to tell them about my healing 80-minute massage 💙 ritual membership join NOW
09/09/2025

Had to tell them about my healing 80-minute massage 💙 ritual membership join NOW

Which of our 80+ boutiques from coast to coast are you visiting this week?💆‍♀️⁠⁠Tell us in the comments NOW.
09/04/2025

Which of our 80+ boutiques from coast to coast are you visiting this week?💆‍♀️⁠
⁠
Tell us in the comments NOW.

And either activity is going to include an 80-minute massage 😏
08/31/2025

And either activity is going to include an 80-minute massage 😏

BRB we're spending the long weekend relaxing and recharging ✨
08/29/2025

BRB we're spending the long weekend relaxing and recharging ✨

What kind of busy? Busy living in the NOW 💆‍♀️🤍
08/28/2025

What kind of busy? Busy living in the NOW 💆‍♀️🤍

The cure for Mondays? A massage on your calendar 💙
08/25/2025

The cure for Mondays? A massage on your calendar 💙

It's all we can ask for ✨
08/22/2025

It's all we can ask for ✨

And when I do go out... it's for my 80-minute massage appointment 💆‍♀️
08/18/2025

And when I do go out... it's for my 80-minute massage appointment 💆‍♀️

Your perfect Sunday called. Drop your ideal self-care ritual below 👇✨
08/17/2025

Your perfect Sunday called. Drop your ideal self-care ritual below 👇✨

A massage is my version of a sweet treat ✨
08/05/2025

A massage is my version of a sweet treat ✨

08/25/2021

Do you believe the power of touch can transform and inspire? If you do, you embody what our team is made of. Join our talented team of Massage Therapists at The NOW Massage and watch your career grow. Learn more about the Full + Part Time positions that are available: https://thenowmassage.com/careers/?id=d73TxxbBTn-5ZOjJOlucvk

06/27/2021

Our phones are back online! Appreciate your patience while we resolved this issue.

06/27/2021

We are currently experiencing issues with our phones. Thank you for your paitence while we work to resolve this issue. Please visit our website to book appointments. For non-booking questions please leave us a direct message!

05/08/2021

Today, we celebrated our 5th month of being open in Franklin! We are so grateful for everyone involved and for our amazing guests. Everyday, we cannot wait to help our community relax, reset, and recharge 💙

Here was our journey:

03/22/2021

✨GIVEAWAY NOW✨⁠
⁠
Spring is here and with the season of renewal upon us, we want you to shift your energy and get a fresh start in style. We’ve partnered with some of our favorite brands to bring you the ultimate collection of products and wellness services ⁠valued at $2500⁠ to kickstart your Reset For Spring NOW!⁠ Enter for the chance to win: woobox.com/44oqey

Amplify your Valentine’s Day massage with a complimentary rose quartz crystal and feel the love NOW!Valid 2.13.21-2.14.2...
01/31/2021

Amplify your Valentine’s Day massage with a complimentary rose quartz crystal and feel the love NOW!

Valid 2.13.21-2.14.21.

This year, everyone needs to rest and recharge.⁠ Give the gift of relaxation and receive a complimentary $30 with every ...
12/22/2020

This year, everyone needs to rest and recharge.⁠ Give the gift of relaxation and receive a complimentary $30 with every $100 gift card purchase. Visit our website or stop by our boutique NOW!

https://thenowmassage.com/gift-cards/?location=franklin&digital=1

What’s the next best thing to getting a massage? Treat a friend, coworker or loved one with the gift of massage! Choose either a digital e-card or The NOW keepsake box which includes our menu and a customizable notecard.   Want to ship multiple in hand gift cards? Click here NOW

Give the gift of relaxation! To celebrate the opening of our new boutique, we’re giving you a complimentary $30 with eve...
12/19/2020

Give the gift of relaxation! To celebrate the opening of our new boutique, we’re giving you a complimentary $30 with every $100 gift card purchase. 💙

The NOW Franklin is officially open! Get ready to relax & recharge with your best massage ever! ✨ All massages through 1...
12/10/2020

The NOW Franklin is officially open! Get ready to relax & recharge with your best massage ever!

✨ All massages through 12.13 receive a complimentary Calm Balm or Fresh Eyes enhancement⁠.⠀
⁠⠀
✨ Sign up for our monthly Ritual Membership and receive a complimentary 25-minute massage. The first 50 members will also receive a limited edition gift bag filled with our best-selling self-care products!⁠⠀
⁠⠀
Book your massage and sign up for a membership NOW.
https://thenowmassage.com/franklin

Next level healing starts on December 7! We can’t wait to welcome you into our boutique for a much needed massage and fo...
12/06/2020

Next level healing starts on December 7! We can’t wait to welcome you into our boutique for a much needed massage and for you to start making self-care a part of your monthly ritual. Head to our website to book NOW!

11/22/2020

Get Excited! The NOW Massage is opening up its first location in Franklin soon. Meet Katie Ivey, our Lead Massage Therapist, who has been featuring her next level massage skills at pop up events while we eagerly await our grand opening. Stay tuned for details and get ready to relax, reset & recharge at our Franklin boutique.

11/04/2020

The NOW Franklin's long awaited opening is right around the corner. Here is a sneak peek inside of our brand new boutique!

Address

125 1st Avenue North
Franklin, TN
37064

Opening Hours

Monday 9am - 7pm
Tuesday 8am - 7pm
Wednesday 8am - 7pm
Thursday 8am - 7pm
Friday 8am - 8pm
Saturday 9am - 7pm
Sunday 9am - 6pm

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Coming This Winter

The NOW offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. The NOW has quickly become LA’s hottest new wellness destination for locals and globe-trotting influencers alike.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheepskins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate zen environment for optimum relaxation.

The NOW’s menu was crafted with the individual in mind with fully customizable enhancements from our new lip balm add-on, to crystal healing, to our wildcrafted herbal heat therapy among others. Come in for a 25 minute foot massage after a long day or book that refreshing 80 minute deep tissue for some real you-time.

Restore Your Body. Reset Your Soul.