Some genius, or some genius algorithm at FB suggests our category should be "medical". Really? After working 5 years at Mattel Inc., Elliot Rudell left, in 1975, to start Rudell Design. Since that time, the company has become one of the preeminent invention and licensing companies in the international toy industry. Hundreds of millions of dollars in retail sales have been generated by Rudell Desig
n inventions and developments over the decades, worldwide. Some of our kid-centric products include (please consider all these registered trademarks TM): UPWORDS, GEOTRAX, JUMP DANCER, SPLASH OUT, WETHEAD, WORD RUMMY, MONSTER ROCKET, etc. For decades we were the developers and licensors of WEEBLES to Hasbro. Pretty much all of the water-emitting game mats that kids have played with over the past 20+ years (like SUPER SOAKER TWISTER and WATER HOP SCOTCH) have been licensed from Rudell Design. Others should have been licensed from us, but that's another story. We've invented and developed products for third party licensed properties, from (remember, there are all TM'ed): Sesame Street (CTW) and Veggie Tales to products for movies (HOOK, KING KONG, etc.) Outside the toy industry, Rudell Design has developed and licensed a voice activated travel alarm clock, a talking fly swatter, and most recently CURL A DOG - a rather wild and crazy food preparation product that is meeting with some excellent success. We're branching out. The creative and business skill sets within the company include conceptualization, model prototyping, mechanism design, graphics and product illustration, video presentation, all that kind of stuff. What we don't do in-house we get accomplished out-house via a trustworthy and tight-knit network of superb engineers, programmers, etc. Our licensing experience has proven excellent, to the point where we're sometimes even (shhh, don't tell anyone) called upon by licensees when they have questions or issues with other licensors. Go figure. We're honored to get involved. We believe that doing unto others must apply, in spades, to the workplace ethic - so we strive for our business contracts and licensing agreements to be mutually beneficial. We're also quite experienced in patent law and trademark matters, although we're happily not attorneys, and don't pretend to be attorneys.
40 years in anything has always been a good amount of time for experiential seasoning. Just ask the children of Israel.
