I have practiced Dental Sleep Medicine exclusively in Fresno, CA for the past 5 years, after a general dentistry practice of 32 years in Santa Cruz, CA. These transition years into sleep dentistry have been the best years yet. Less stressful time in the operatory, more exercise between the ears solving patient diagnostics, and many feel good moments, getting these distressed patients to a better life. Media Marketing keeps my practice moving forward. Dental Sleep Medicine is a young specialty that is just coming up on the radar of the medical community and the public. It’s going to be awhile before the oral appliance is comfortably into the physicians’ tool box. Meanwhile, the public needs to be made aware of our service. Now is a unique time in dental sleep medicine, when you can “brand” your sleep practice and become a “go-to” office in your community. It will be well worth the effort. All the best of my marketing efforts over the past 5 years is available to you in this website. Also, I have been very hands-on with this practice, fabricating and modifying the oral appliances, developing better office forms and an effective insurance billing protocol. The Appliance Notes section of the website includes a pictorial on adding Discluding Elements, using thermacryl to reline appliances, appliance titration protocol, interesting patient cases, as well as discussing my success treating TMJ issues, always on the table with MAD treatment.
