Prescription Fitness Physical Therapy and Sports Care

Prescription Fitness Physical Therapy and Sports Care Outpatient Physical Therapy Clinic located in Geneva, New York

Our mission is to provide each patient with the highest level of rehabilitative care for musculoskeletal pathology, allowing for the timely return of the injured person or athlete to his or her prior level of functional capacity. Our clinical staff will be highly skilled and trained to deliver the highest quality care through manual therapy and therapeutic exercise based upon peer reviewed scientific evidence-based practices. Our goal is to expedite the patients' return to their pre-injury level of function and provide each patient with the tools necessary to facilitate long-term compliance and independence. We will meet these objectives through continuous self-monitoring provided by patient feedback, rigorous patient education, and personal one-on-one intervention. Our staff will be committed to excellence reflected by patient satisfaction and successful clinical outcomes. Our clinical care and administrative services will be rendered in the most efficacious, cost effective and affable manner possible.

01/19/2026

No Time for formal physical therapy right now? Do you have a tendonitis or plantar fascitis that just will not go away? Stay tuned for more information regarding a fee-for-service ( out of pocket) model to treat these stubborn conditions!

Prescription Fitness Physical Therapy and Sports Care will soon be offering a Piezoelectric extracorpeal shockwave thera...
01/09/2026

Prescription Fitness Physical Therapy and Sports Care will soon be offering a Piezoelectric extracorpeal shockwave therapy in conjunction with Lightforce class IV 40W laser therapy for your stubborn or recurrent plantar fascitis, tennis/golfer's elbow, and achilles tendinopathies. PFPT will be offering this as a out of pocket fee-for-service program and will offer package discounts. Stay tuned for more information!!

01/07/2026

Happy 2026!! just a reminder... YOU choose where to go for your physical therapy. Make an informed decision based upon research and recommendations from friends and family.

In case you were wondering... who put the elf on the shelf?? Sharon... did you do this? We found it anyways. Where will ...
12/24/2025

In case you were wondering... who put the elf on the shelf?? Sharon... did you do this? We found it anyways. Where will it show up next?

Even Santa needs rehab sometimes!! We were all so surprised when Santa and his helpers stopped by today for a quick reh...
12/24/2025

Even Santa needs rehab sometimes!! We were all so surprised when Santa and his helpers stopped by today for a quick rehab session before their long journey tonight. Have you all been good this year? ( are there two santas???)

Merry Christmas and happy holidays from the entire staff at Prescription Fitness Physical Therapy and Sports Care!! Ta...
12/24/2025

Merry Christmas and happy holidays from the entire staff at Prescription Fitness Physical Therapy and Sports Care!! Take this time to reflect on all of the good and positive events in your life with your friends and family this Christmas. Thank you for making our PFPT family part of your health care team/family! ( Josh, Sonya, Michelle, Sharon, Jess, Allison, Heather, Lena)

Thanks to each and everyone who continues to support our practice and chooses us to be a part of your healthcare family!...
11/27/2025

Thanks to each and everyone who continues to support our practice and chooses us to be a part of your healthcare family! We are thankful each and everyday for your ongoing support! Happy Thanksgiving from: Josh, Sonya, Michelle, Sharon, Jess, Allison, Heather, and Lena!

Trick or Treat??Will the real "Josh Kerlan" please stand up! Can you pick out the real JK? Happy Halloween from the PFPT...
10/31/2025

Trick or Treat??

Will the real "Josh Kerlan" please stand up! Can you pick out the real JK? Happy Halloween from the PFPT staff!! ( Josh, Sonya, Michelle, Sharon, Jess, Allison, Heather, and Lena).

Chained to Convenience? The Unseen Costs of In-House Physical Therapy ReferralsIn the evolving landscape of healthcare, ...
10/06/2025

Chained to Convenience? The Unseen Costs of In-House Physical Therapy Referrals

In the evolving landscape of healthcare, large integrated systems like the University of Rochester Medical Center and Rochester Regional Health offer a promise of seamless, coordinated care. However, beneath the surface of this convenience, there’s a growing concern for patient autonomy and economic efficiency, particularly when it comes to physical therapy referrals. This isn't just about choice; it's about the very real, measurable impact on patient costs and care quality.

The Elephant in the Room: Physician Self-Referral and Its Financial Implications

When a healthcare system integrates physician groups and their own physical therapy practices, an inherent conflict of interest arises: the incentive for "in-house" referrals. While presented as streamlined care, this model often leads to a phenomenon known as "utilization creep," where patients receive more services than might be necessary, directly impacting their out-of-pocket expenses and overall healthcare spending.

Let's look at the data:

Increased Utilization & Costs: A landmark study published in Health Affairs examining physician self-referral for physical therapy found that patients referred to physician-owned physical therapy (POPTS) facilities received, on average, 39% more visits than those referred to independent physical therapy clinics. This translates to significantly higher costs for both patients and payers.

Higher Average Charges: Further research indicates that average charges per episode of care for physical therapy can be 20-40% higher in integrated systems compared to independent practices, even for similar conditions. These increased charges contribute to higher co-pays, deductibles, and overall financial burden for the consumer.

Diminished Choice, Diminished Specialization: Beyond the financial aspect, limiting referrals to in-house options can inadvertently restrict a patient's access to the most specialized or appropriate care. An independent clinic might offer a highly specialized hand therapist, a unique sports rehabilitation program, or a renowned pelvic health expert that isn't available within the larger system. Denying this choice can compromise recovery outcomes.

Don't Let Your Choice Be Chained: The Hidden Costs of In-House Physical Therapy ReferralsAttention Rochester Patients! W...
10/02/2025

Don't Let Your Choice Be Chained: The Hidden Costs of In-House Physical Therapy Referrals

Attention Rochester Patients! When your doctor at a large medical facility, like the University of Rochester or Rochester Regional Health, suggests physical therapy, where are you being sent?

While in-house physical therapy practices within these massive healthcare systems may seem convenient, there's a serious, inherent danger to your wallet and your care: physician self-referral.

The Conflict of Interest: Profit vs. Patient Choice

In medicine, an outside referral is often a signal of trust and impartiality. However, when large healthcare systems house multiple physician groups and their own PT centers, the incentives change. A physician-owner or employee of the system may feel pressure (or receive a benefit) to send you to their own facility, even if a superior or more convenient independent option exists.

Here’s the problem with being "steered" to a system's own PT center:

Increased Costs: Studies on physician-owned physical therapy (a model often mirrored by system-owned practices) have shown that they can lead to over-utilization—meaning more total visits per patient—compared to independent PT practices. More visits equals higher costs for you and your insurer.

Less Choice = Less Specialized Care: The best therapist for your specific injury (be it a specialized hand therapist, a pelvic floor expert, or a sports recovery specialist) might be at a local, independent clinic. When your referral is limited to in-house options, you lose the opportunity to choose the best-fit expert for your recovery.

Delayed Care: A patient's right to "Direct Access" to physical therapy is recognized in many states, allowing you to see a PT without a physician referral first (though insurance often requires one). However, system gatekeeping can delay your initial appointment, lengthening your recovery time and potentially increasing your overall healthcare expenses down the road.

Your Health, Your Rights!
The decision of where to receive physical therapy is a crucial one that directly impacts your recovery and your finances. It should be your choice, not a corporate mandate.

What You Can Do:

Ask Directly: When your doctor recommends PT, ask this question: "Are there other physical therapy options outside of this network that you would recommend, or can I choose a therapist that is closer to my home?"

Know Your Plan: Contact your insurance provider to understand your network. You may have the freedom to choose any in-network provider, not just the system's own.

Research Independently: Look up independent, local PT clinics near you. Check their specialties, reviews, and proximity to your home or work. Convenience matters for recovery!

Don't let institutional policy dictate your path to wellness. Demand transparency, exercise your right to choice, and choose the best physical therapy for you!

09/30/2025

Is Your Physical Therapy Referral for Your Health, or Your Doctor's Wallet?

When your doctor recommends physical therapy, you trust they are sending you to the best place for your health. But what happens when your physician also owns the physical therapy practice? This is called Physician-Owned Physical Therapy (POPTS), and it raises some serious questions about ethical care.

Here’s what you need to know about the dangers of physician self-referral to their own PT practice:

⚠️ Conflict of Interest: It's simple: if your doctor profits from your PT visits, their decision to refer you (and how many visits you get) might be influenced by money, not just your medical need.

📈 Higher Costs, More Visits: Studies show that patients referred to physician-owned clinics often have more therapy visits and face higher overall healthcare costs—without better outcomes. This is a strain on your wallet and the entire healthcare system.

🚫 Restricted Choice: Your doctor steering you to their own facility may limit your choice of a specialist. You deserve the freedom to choose the best-fit physical therapist for your recovery.

🧑‍⚕️ Protecting Professionals: Ethical physical therapists should be able to practice autonomously, making clinical decisions based solely on what's best for you, the patient, without pressure from an owner with a financial stake.

Know your rights! You have the right to choose where you receive physical therapy. If your doctor refers you to a facility they own, be sure to ask about all your options in the community to ensure you get the most appropriate and cost-effective care.

http://www.youtube.com/watch?v=1zFVD771DRUhttps://youtu.be/1zFVD771DRU?t=152Piezowave, a form of piezoelectric shockwave...
09/24/2025

http://www.youtube.com/watch?v=1zFVD771DRU
https://youtu.be/1zFVD771DRU?t=152

Piezowave, a form of piezoelectric shockwave therapy, offers a distinct advantage for treating conditions like tennis elbow and plantar fasciitis due to its highly focused and precise nature. Unlike StemWave (a brand of electrohydraulic shockwave) or other hydraulic systems that generate a broader, more diffuse wave, piezoelectric devices use a multitude of tiny crystals to create a very controlled and targeted shockwave. This allows the practitioner to pinpoint the exact location of the injured tissue, such as a specific tendon insertion or a fascial tear, without affecting the surrounding healthy tissue. This precision often results in a more comfortable treatment experience for the patient and can be more effective for deep or localized conditions, stimulating the body's natural healing response exactly where it's needed most.

Address

515 W Washington Street
Geneva, NY
14456

Opening Hours

Monday 7am - 7pm
Tuesday 7am - 7pm
Wednesday 7am - 7pm
Thursday 7am - 7pm
Friday 7am - 7pm

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