Geneva Hearing Services

Geneva Hearing Services Call Geneva Hearing Services today at (630) 618-2419 for hearing test, hearing aids tinnitus help We can help most forms of hearing loss. Great reviews.
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Full service audiologist with the best selection of hearing aids in Geneva IL. See us for diagnostic hearing tests, custom ear protection (such as ear molds or musicians ear plug), ringing in the ears, tinnitus treatment, ear wax removal, hearing aid repair and more. We have digital, invisible and extended wear hearing aid styles, hearing aid batteries and accessories. See our website for rotating special offers at www.genevahearing.com.

Office Closed Monday February 2ndTeam Training DayWe’ll reopen during normal business hours tomorrow.
02/02/2026

Office Closed Monday February 2nd
Team Training Day

We’ll reopen during normal business hours tomorrow.

02/01/2026

Ariana, and anyone else reading this—you are not alone. 💙

If tinnitus is taking over your thoughts, your sleep, your focus, or your peace, I want you to hear this clearly: what you’re experiencing is real—and it is incredibly overwhelming. Anyone who says otherwise doesn’t understand tinnitus.

Here’s the part that often gets missed: tinnitus isn’t dangerous, but your brain thinks it is. When the brain labels a sound as a threat, it keeps monitoring it, amplifying it, and pulling your attention back to it—over and over again. That loop is exhausting. And it can make tinnitus feel unbearable.

The good news?
That loop can be changed.

There are real, evidence-based strategies that help the brain relearn that tinnitus is not a problem and not something it needs to track. When that happens, the sound fades into the background—just like the hum of a fan, traffic outside, or a refrigerator running in another room.

This is called habituation, and it’s possible.

There is no single “magic fix,” but there are effective approaches, including:
• Sound enrichment (not masking, but retraining the system)
• Nervous system regulation and relaxation strategies
• Cognitive behavioral therapy (CBT)
• Sleep hygiene and routine support
• Tinnitus Retraining Therapy (TRT)
• Progressive Tinnitus Management
• Structured tinnitus education and guidance

👉 You do not have to do all of these.
👉 You do not have to do them perfectly.
👉 And you do not have to do them alone.

I have free tinnitus resources HERE: https://linktr.ee/drmariamorrison —and I want to be very clear about this: you do not need to purchase my paid course to start feeling better. The free resources are there to help you understand what’s happening and begin calming the system.

If tinnitus is severely impacting your life, I also strongly encourage you to seek out a tinnitus specialist—someone who can walk with you, answer your questions, and help you apply these strategies in a way that makes sense for your situation.

Please don’t accept “there’s nothing you can do” as an answer.
And please don’t suffer in silence.

Relief doesn’t mean tinnitus disappears.
Relief means it loses its power over your life.

💙 Help exists.
💙 Support exists.
💙 And yes—things can get better

01/30/2026

Let’s clear a few things up — because hearing myths keep people stuck, frustrated, and delaying care they actually need.

Myth #1: Only older people experience hearing loss
False. Hearing loss does not check your birth certificate before showing up. Noise exposure from concerts, gyms, power tools, workplaces, and earbuds adds up over time. I routinely see adults in their 20s, 30s, and 40s with measurable hearing damage. Age can play a role, but it is far from the only factor.

Myth #2: Hearing aids make you look old
This one needs to be retired permanently. Modern hearing aids are discreet, sleek, and designed to blend in — not draw attention. And here’s the honest part most people avoid saying out loud: constantly asking people to repeat themselves, misunderstanding conversations, or responding incorrectly is far more noticeable than a tiny device behind your ear. Hearing aids don’t age you. Struggling to hear does.

Myth #3: Q-tips are the solution
They’re not. Q-tips often push earwax deeper into the canal, increasing the risk of blockage, irritation, or even injury. If earwax is causing problems, professional removal is the safest option. At home, stick to cleaning the outside of the ear and leave the rest alone.

Myth #4: Loud music only causes temporary damage
That “temporary” ringing after a concert? That’s your auditory system telling you it was stressed. Repeated exposure to loud sounds can cause permanent hearing damage over time — even if things seem to “go back to normal.” Ear protection at concerts and safe listening levels with headphones matter more than most people realize.

Here’s the bottom line:
Hearing health matters at every age.
Delaying care because of myths only makes things harder down the road.

If you’ve heard other hearing myths — or believed a few of these yourself — you’re not alone. Drop them in the comments. Education is the first step toward protecting your hearing for the long run.

01/30/2026

“I’m sorry… what did you say?”
If that sentence feels a little too familiar, it’s worth paying attention.

Asking people to repeat themselves.
Thinking everyone is mumbling.
Turning the TV up louder than everyone else wants it.
Nodding along even when you didn’t fully catch what was said.

These are some of the earliest and most common signs that something in the hearing system isn’t working as well as it should.

Here’s an important distinction most people don’t realize:
when people say “I can hear, I just can’t understand,” that still counts as a hearing problem.

Hearing is not just about volume.
It’s about speech clarity.

Difficulties understanding speech can come from:
• A traditional hearing loss
• Changes in how the brain processes sound
• A combination of both

That’s why simply “turning things up” doesn’t solve the problem. Louder does not automatically mean clearer.

This is also why waiting it out isn’t a great strategy. The longer the brain struggles to process sound, the harder it can become to untangle what’s really going on.

As a general guideline, everyone should have a baseline hearing test by age 50 — sooner if you’re already noticing changes. And if you’re experiencing any of the signs above, now is the right time to be evaluated.

The key is seeing an audiologist who follows best practices, looks beyond a basic hearing screening, and evaluates both how the ears hear and how the brain processes speech. Only then can the right recommendations be made — whether that’s hearing technology, auditory training, communication strategies, or something else entirely.

Bottom line:
If hearing feels harder than it used to, don’t ignore it.
Get answers. Get clarity. Get evaluated.

Your ears — and your brain — deserve it.

01/29/2026

Replying to Yes—it is absolutely possible to habituate to tinnitus even if you hear multiple sounds.
And this is one of the biggest misconceptions I see online.

Many people assume that because their tinnitus isn’t “just one tone,” habituation won’t work for them. Ringing and buzzing. Hissing and pulsing. High-pitched one day, low-pitched the next. That assumption keeps people stuck.

Here’s the reality:
the brain doesn’t habituate to a sound — it habituates to meaning.

It doesn’t matter if tinnitus is loud.
It doesn’t matter if there are multiple sounds.
What matters is whether the brain has labeled those sounds as a threat.

When tinnitus feels intrusive, overwhelming, or impossible to ignore, it’s usually because the brain is in a state of hyper-monitoring. It’s checking, scanning, reacting. That loop keeps tinnitus front and center.

Habituation is the process of breaking that loop.

And no—this is not a quick fix. Anyone promising results in a week or two is overselling. Real habituation takes consistent, structured work, not willpower or “trying harder to ignore it.”

For many people, improvement happens gradually over 30–90 days when the right strategies are applied. Sometimes sooner. I recently heard from someone who went through my online course and noticed meaningful improvement in about four weeks. That’s not magic—that’s education plus repetition.

The most effective path usually involves:
• Understanding what tinnitus actually is (and what it isn’t)
• Reducing auditory hypervigilance
• Using sound correctly (not over-masking)
• Calming the nervous system
• Retraining how the brain responds to tinnitus

Ideally, this is done with a tinnitus specialist. But if that’s not accessible, there are structured at-home options.

👉 I’ve linked free tinnitus resources in my bio to help you get started. Also here: https://linktr.ee/drmariamorrison
They’re a good first step if tinnitus is taking up too much mental space.

Habituation is not giving up.
It’s taking control.

Your brain is adaptable.
Even with multiple sounds.

01/28/2026

A little behind on posting because I’ve been on the go nonstop.
Today’s plan: rest first, everything else later.
Normalizing naps.

01/27/2026

🛎️ Tinnitus — that ringing, buzzing, or pulsing that doesn’t seem to have a source — isn’t just in your head.

It also is not a disease. Tinnitus is a symptom of another issue, like TMJ disorder or an ear infection. Most commonly, though, it’s a symptom of hearing loss. The important part? You don’t have to “just live with it.” The right provider can help you find relief.

So let’s update those New Year’s Resolutions:
✅ Call family more
✅ Eat some greens
✅ Tackle that tinnitus

Occupational noise exposure is responsible for 16% of cases of hearing loss in adults worldwide.Are you taking the criti...
01/26/2026

Occupational noise exposure is responsible for 16% of cases of hearing loss in adults worldwide.

Are you taking the critical steps to protect your hearing in the workplace?

HearingLoss.com

Choosing hearing aids can be daunting.On our site we cover:- How hearing aids work- The evaluation of hearing loss and f...
01/22/2026

Choosing hearing aids can be daunting.

On our site we cover:
- How hearing aids work
- The evaluation of hearing loss and fitting the right tech
- 21st century solutions

Learn how to choose the right hearing aid:
https://www.genevahearing.com/hearing-aids/

01/21/2026

When people think about hearing loss, they usually think about volume.

“Things just sound softer.”
“I can still hear—just not perfectly.”
“I’ll deal with it later.”

Here’s the part that doesn’t get talked about enough: the real cost of untreated hearing loss has very little to do with your ears.

It shows up in ways that slowly chip away at daily life—often so gradually that people don’t connect the dots.

It looks like:
• Constantly asking people to repeat themselves
• Nodding along in conversations you didn’t fully catch
• Feeling exhausted after social events because listening feels like work
• Pulling back from restaurants, gatherings, or group conversations
• Misunderstandings with spouses, coworkers, and family
• Frustration, irritability, or feeling “on edge” for no clear reason

Over time, untreated hearing loss doesn’t just strain communication—it strains relationships, confidence, and mental energy.

The brain has to work overtime to fill in missing sound. That extra effort increases listening fatigue and stress, and it can leave people feeling foggy, disconnected, or emotionally drained. Many patients describe it as feeling isolated even when they’re surrounded by people.

There’s also a financial cost people don’t always anticipate:
• Missed information at work
• Reduced productivity
• Early burnout
• Delayed promotions or stepping back from roles that require communication

And here’s the uncomfortable truth: waiting doesn’t make hearing loss easier to treat.
The longer the brain goes without clear sound, the harder it becomes to re-train it later.

Treating hearing loss isn’t about vanity.
It’s not about “looking old.”
It’s not about chasing perfect hearing.

It’s about staying connected—to conversations, relationships, work, and life.

If hearing feels harder than it used to, if conversations feel draining, or if you’ve caught yourself avoiding situations you once enjoyed, that’s not something to ignore or power through.

You don’t have to “just live with it.”
And you don’t have to wait until it gets worse.

Addressing hearing loss early is one of the most overlooked ways to protect your quality of life—now and long term.

🦻= 😊 Did you know treating your hearing loss could lift your mood? In one recent study of hearing aid use in older adult...
01/20/2026

🦻= 😊 Did you know treating your hearing loss could lift your mood? In one recent study of hearing aid use in older adults:
🔹 Hearing aid use was linked to reduced depression
🔹 Hearing aid users had a much higher quality of life than non-users
🔹 Interaction with family and community amplified the positive effects

And that’s just ONE of the many whole-health benefits of treating your hearing loss!

01/19/2026

This question comes up all the time — “When are they going to fix hearing loss?”
And for the first time in history, that question has a real, science-based answer: it’s being worked on right now.

For decades, hearing loss has been considered permanent because once the tiny sensory hair cells inside the cochlea are damaged, the body doesn’t naturally replace them. Those hair cells are responsible for turning sound vibrations into electrical signals that the brain understands as speech, music, birds, voices — everything.

But here’s where things get wild…

Researchers discovered that some animals can regenerate these hair cells. Scientists then began experimenting with mice, because their inner ear structure is extremely similar to humans. In these studies, the mice were exposed to damaging noise, their hair cells were destroyed, and then — using stem-cell and gene-based therapies — the hair cells were regrown.

Not repaired.
Not patched.
Regrown.

This is not sci-fi. This is real lab data.

One major pharmaceutical company even moved this technology into human trials before pulling back. That doesn’t mean it failed — it usually means it wasn’t effective enough, wasn’t consistent enough, or wasn’t safe enough yet to meet FDA standards. Drug development takes years, sometimes decades. If this does come to market, it will likely be another 5–10 years before it becomes widely available.

So yes — hearing loss is very likely to become treatable at the cellular level in the future.

And that would be life-changing.

Because untreated hearing loss isn’t just about volume. It’s strongly linked to:
• Cognitive decline and dementia
• Increased fall risk
• Depression and anxiety
• Social withdrawal
• Loss of independence

Imagine a future where someone could take a medication or receive an injection and actually restore their hearing, reducing or eliminating all of those downstream risks.

That’s why this research is such a big deal.

But what about tinnitus?

This is where things get tricky — and where a lot of hype online goes too far.

Tinnitus is not just an “ear problem.”
For most people, it is a brain-based signal, created by the nervous system after hearing damage or stress. Even if you regenerate hair cells, the brain may continue producing the tinnitus signal it learned.

For a small group of people whose tinnitus is truly driven by ongoing ear damage, hair cell regeneration might help. But for the majority, tinnitus is about neural pathways, attention, and emotional wiring — not just missing hair cells.

So while hair cell regeneration could be revolutionary for hearing loss, it is not likely to be a universal tinnitus cure.

Still… the future is incredibly exciting.

For the first time ever, we are not just managing hearing loss — we are working on reversing it.

And that should give every person struggling with hearing loss a lot of hope.

Address

637 W State St
Geneva, IL
60134

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16306182419

Website

https://linktr.ee/drmariamorrison

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Full service audiologist with the best selection of hearing aids in Geneva IL. We can help most forms of hearing loss. See us for diagnostic hearing tests, custom ear protection (such as ear molds or musicians ear plug), ringing in the ears, tinnitus treatment, ear wax removal, hearing aid repair and more. We have digital, invisible and extended wear hearing aid styles, hearing aid batteries and accessories. See our website for rotating special offers at www.genevahearing.com. Great reviews.