12/31/2025
🐾 What if we treated our business like a rehab patient?
Observe. Ask questions. Iterate. Improve.
This December, we ran an experiment: redirect our marketing budget from ad platforms to local charities. We asked ourselves what incentives could create pro-social behavior while helping families find specialized care.
You showed up. 1 month. 9 detailed reviews. 5 charity votes. Stories that are already bringing new clients to us.
2025 Results:
💙 Old Dog Haven: $220
❤️ Forgotten Dog Rescue: $205
💚 Fish Food Bank: $175
Your participation inspired us to amplify the impact. Your stories became breadcrumbs for other families searching for help.
This is an active experiment. We're practicing what we preach—learning, iterating, building something that aligns with our values.
Partners in Purpose continues in 2026. Read the full story: https://www.ruffday.vet/the-ruff-writer/practicing-what-we-preach-a-behavioral-economics-experiment-in-veterinary-marketing
As we finish out 2025, we are filled with gratitude for this beautiful community. Happy New Year!
We applied behavioral economics to our marketing strategy: what incentives create pro-social behavior while helping families find specialized veterinary care? Year 1 results: 9 reviews, $600 to local charities, and lessons learned about sustainable community impact.