06/04/2025
Most stories begin in an Irish pub… Thank you all for SAORing with me for 10 years! 💫🍀✨🤩
Ten years ago, I invited 100+ friends and family members to an Irish pub in Chicago to introduce them to a fragrance I had created for myself in 1995 and was considering sharing my “secret perfume oil” with all. For years, I was stalked in restaurants, hockey rinks, grocery stores, parking lots...by women and men asking, “Do you mind me asking, what perfume are you wearing?” So, in May, 2015 I rented a backroom of an Irish pub and had my family and friends enjoy a pint, “take a whiff” and vote on my new fragrance’s name and logo.
The fragrance’s name, SAOR, was unanimously loved and the original logo (above) modified to represent within the entwining circles the ancient Irish Trinity symbol historically speculated to represent birth. Thus, SAOR was born.
After two years of introducing my original fragrance (SAOR), I discovered 70% of women introduced to SAOR loved it! However, I wanted to create calm, captivating fragrances for everyone to enjoy. My research discovered that 30% of female fragrance wearers wore men’s colognes.
With the support of an internationally renowned fragrance company, I created a second perfume oil. As my fragrance line had grown from one to two, I needed to brand each fragrance separately. After months of noodling Irish themed brand names, I decided it worked for Chanel so it would work for SAOR. My original perfume oil became a hAon (Irish for #1) and my second fragrance, a Do´ (Irish for #2). And a Do´ was truly created for two (a Do´): our unisex fragrance loved by both women and men.
In 2019, lululemon asked SAOR to create a signature fragrance to gift their clients. Unfortunately, COVID hit in 2020 delaying SAOR’s introduction of our lululemon creation, a Trí, (Irish for #3), until 2021. SAOR’s “sunshine in a bottle” a Trí infuses notes of uplifting grapefruit, soothing ginger, and warm cedar and encapsulates the numerical definition of #3: creative self-expression, optimism, and social interaction.
SAOR is in 50 states across the US, and now international, thanks to our Duty Free partnership. ✨