11/26/2025
Black Friday Is Coming – And So Are the Scammers
Online shopping is at an all-time high, and so are digital scams.
A recent Pew Research Center report found that 85% of U.S. adults believe online scams are a problem, including 50% who say they’re a major problem (Pew Research Center, 2025).
Even more concerning:
36% of Americans have purchased an item online that never arrived or was counterfeit – and 12% experienced this just in the past year (Pew Research Center, 2025).
And according to the FTC, online shopping fraud cost Americans $434.4 million in 2024, with a median loss of $130 (FTC, 2024).
So as you hunt for deals, here’s how to stay safe.
Quick Tips to Protect Yourself This Black Friday
1. Don’t click deals sent via text or DM
A huge percentage of scams begin with phishing links designed to steal credentials or payment info.
Go directly to the retailer’s website instead.
2. Only shop on sites with “https” and verified payment gateways
Secure websites encrypt your information before sending it across the internet.
3. Avoid saving your credit card on websites
If a retailer gets breached, so do the stored cards.
(387,000 online shopping fraud reports were filed in 2024, FTC data shows.)
4. If a deal looks “too good to be true,” it is.
Counterfeit and never-delivered items are the top scam type.
Younger adults (under 30) are hit hardest, with 42% reporting they’ve experienced these scams (Pew Research Center, 2025).
5. Freeze your credit if you’re worried
A credit freeze is free and prevents scammers from opening accounts in your name.
While scams evolve, the easiest paths attackers use – passwords, text codes, and personal details – remain the weakest links.
A safer internet starts with safer identity.
Stay sharp, stay safe, and happy deal-hunting.
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