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The Brooklyn Bridge by Greg Hitchcock
04/15/2026

The Brooklyn Bridge by Greg Hitchcock

To Look Back to the FutureBy Greg HitchcockIf you had the power to see what’s coming — a disaster, a downturn, a tyrant ...
04/14/2026

To Look Back to the Future
By Greg Hitchcock
If you had the power to see what’s coming — a disaster, a downturn, a tyrant — would you act differently? History is full of people who tried. Nostradamus, writing in the 16th century, famously foresaw events that would shake the world: the French Revolution, the rise of Adolf Hi**er, even the fall of the Twin Towers.
Leaders don’t have the luxury of prophecy, but they do have something just as powerful: forecasting — the disciplined practice of using past and present data to anticipate what comes next. It’s not magic. It’s responsibility.
When General Eisenhower planned D Day, he relied on a weather forecaster to choose the only window that could work. He listened — and history turned.
When the blind prophet Tiresias warned Oedipus of the fate awaiting him, Oedipus refused to listen — and tragedy followed.
The lesson is timeless: those who ignore the future are overtaken by it.
In business, forecasting is no longer optional. It’s the backbone of strategic decision making, resource allocation, and long term survival. The World Economic Forum reports that more than 90% of major companies now use strategic foresight, and a third have dedicated forecasting units. Fortune 500 firms scan constantly for emerging risks and opportunities because they know the cost of being blindsided.
Some companies excel at this. Walmart uses machine learning to predict product demand across thousands of stores with remarkable accuracy. Best Buy integrates browsing and purchasing data to fine tune inventory before customers even know what they’ll want.
And then there are the cautionary tales. In 2006, chief economist David Lereah published Why the Real Estate Boom Will Not Bust. Within months, the housing market collapsed — one of the most notorious forecasting failures in modern economic history.
You may not have a Tiresias at your side or a crystal ball on your desk. But if you’re leading a business without looking ahead, you’re not steering toward the future — you’re drifting toward becoming part of the past.
Forecasting won’t guarantee success. But ignoring it almost guarantees failure.

Listen in on my interview with Marcia on May 24.
04/10/2026

Listen in on my interview with Marcia on May 24.

04/08/2026
Everyone longs for a form of immortality. We know our bodies won’t last, and neither do the companies we build. Yet thro...
04/07/2026

Everyone longs for a form of immortality. We know our bodies won’t last, and neither do the companies we build. Yet throughout history, powerful leaders have tried to defy that truth. They raised colossal statues, carved their names into stone, and constructed monuments meant to echo through eternity. Think of the pyramids built for the pharaohs. Think of Hi**er’s imagined thousand‑year Reich, draped in swastikas. Think of Saddam Hussein’s towering statues and palaces—grand symbols later reduced to rubble.

People fade. Empires collapse. Companies disappear. But ideas—those can endure.

A brand, when built with intention, can outlive its founders and even its era. Coca‑Cola is a perfect example: for more than a century, its unmistakable image has persisted in the global imagination as the quintessential American soft drink. The company has changed, the world has changed, but the idea remains.

That’s the real lesson. Create something useful. Build something inspiring. Craft a vision that resonates beyond your own lifetime. Competitors will come and go, but a powerful idea can carve its own kind of permanence.

After all, the pyramids still capture our imagination more than 2,000 years later.

https://www.linkedin.com/feed/update/urn:li:share:7444692757685850112/
03/31/2026

https://www.linkedin.com/feed/update/urn:li:share:7444692757685850112/

We all know the term teacher’s pet. It’s usually tossed around to describe a student who seems especially favored by the teacher. Sometimes it’s affectionate, sometimes it’s a joke, and sometimes it carries a hint of accusation. But more often than not, the label reveals more about the group...

Media influences public policy by shaping which issues gain attention, framing how the public understands them, and pres...
03/24/2026

Media influences public policy by shaping which issues gain attention, framing how the public understands them, and pressuring policymakers to act—while also reflecting existing public preferences and political dynamics. It acts both as an agenda-setter and a watchdog, influencing priorities, perceptions, and accountability.

Media influences public policy through a dynamic cycle: it highlights issues, shapes public understanding, pressures leaders, and reflects societal attitudes. Its power lies not only in what it says, but in what it chooses to show—and what it leaves out.


Greg Hitchcock speaks about his journalism career and how the media can help shape public policy.

Today’s national media landscape has become increasingly sensational, provocative, and often slanted. Many Republicans a...
01/29/2026

Today’s national media landscape has become increasingly sensational, provocative, and often slanted. Many Republicans argue that this environment fuels what they call “fake news,” driven more by the pursuit of ratings than by a commitment to truth. It’s hard to deny that modern outlets face intense pressure to sell papers, attract viewers, and boost clicks—sometimes at the expense of fair, balanced reporting.

But this problem isn’t new. In the 18th century, American newspapers and pamphlets were frequently steered by powerful political interests. By the late 19th century, Yellow Journalism had taken hold, using exaggerated and inflammatory stories that helped push the United States into war with Spain over Cuba. Sensationalism has deep roots in our media history.

At its core, the media is a business, and like any business, it must remain profitable to survive. Yet the more reporting becomes biased or sensational, the more public trust erodes. Many newsrooms are struggling under this pressure. Some outlets are even shifting from commercial enterprises to nonprofit models in hopes of preserving journalistic integrity. But nonprofits face their own challenges: reliance on grants can leave them vulnerable to the influence of governments and foundations—the very institutions they are supposed to scrutinize.

It’s time to return to a model of journalism that prioritizes truth over theatrics. We should expect media organizations to expose corruption, investigate wrongdoing, and report facts—not amplify gossip or innuendo. A healthier democracy depends on a press that informs the public, not one that inflames it.

A hero inspires. Ben Comen inspires others to not give up, but to give everything.
01/22/2026

A hero inspires. Ben Comen inspires others to not give up, but to give everything.

Cross Country runner Ben Comen never let Cerebral Palsy stop him from doing what he loves. His commitment to finishing every single race is a constant remind...

Isn't she sweet? I just finished painting her today.
01/21/2026

Isn't she sweet? I just finished painting her today.

“If you want a picture of the future, imagine a boot stamping on a human face—forever.”George Orwell’s 1984 uses this st...
01/20/2026

“If you want a picture of the future, imagine a boot stamping on a human face—forever.”

George Orwell’s 1984 uses this stark image to warn of a society dominated by an all‑powerful state, where Big Brother governs through pervasive surveillance and strict control of speech, language, and even thought. In Orwell’s dystopia, institutions like the Ministry of Truth and the Ministry of Love enforce ideological conformity and suppress independent expression.

Language is one of the most powerful instruments of human thought. It can illuminate ideas, but it can also constrain them. Contemporary debates about political correctness reflect this tension. Supporters view it as a form of courtesy that helps reduce harm and promote respect. Critics argue that it can inhibit open dialogue and discourage honest disagreement. The debate often centers on how societies balance respect for individuals with the need for free expression.

Around the world, governments and cultures approach this balance differently. In China, for example, officials have emphasized Mandarin Chinese within the national education system as a unifying force. Observers note that this approach can place pressure on minority languages, such as Mongolian, within regions where they have deep cultural roots. In the United States, by contrast, Spanish is widely taught in schools and commonly used in business settings, reflecting a broader embrace of linguistic diversity.

This openness aligns with the Enlightenment principles that shaped the United States’ founding—ideas grounded in reason, individual rights, and a questioning of concentrated authority. These values have influenced Western approaches to language, culture, and governance.

Ultimately, language shapes how societies think and how individuals connect. Orwell’s concept of Newspeak in 1984 illustrates the extreme: a deliberately restricted language designed to limit thought, emotion, and dissent. His warning underscores the enduring importance of protecting linguistic richness and the freedom of expression it enables.

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