01/29/2026
Austin, TX. January 21-23. 187 attendees representing our North American rep firms and 7 partner manufacturers.
Our National Sales Meeting centered on the theme "Power of Persistence" - but the most valuable part of the week happened outside the formal sessions.
At Punch Bowl Social, teams from different firms competed in bowling, ping pong, and arcade games. At 7 AM Friday morning, a group gathered for the Murph Challenge - a grueling workout that reinforced what persistence actually looks like when you're not presenting it on a slide.
The agenda matters. The awards and recognition matter (see yesterday's post). But the relationships built during those in-between moments - the conversations over games, the shared experiences outside the conference room - those create the foundation for long-term partnership.
Strong sales organizations are built on trust and consistent collaboration. Austin was a reminder that both require showing up, even when it's not required.