Joy Allen-Altimare

Joy Allen-Altimare Joy Allen-Altimare is a business expert, as well as a spokesperson for diversity and women.

Mother’s Day gets written off as a Hallmark holiday… but I think that misses the point.I frequently say, “I need a wife....
05/08/2026

Mother’s Day gets written off as a Hallmark holiday… but I think that misses the point.

I frequently say, “I need a wife.” And I don’t mean that as a knock on my partner. I mean it as the reality of being a working mom.

Because most days, I’m everything. The planner. The default parent. The one who remembers it all and keeps it all moving. I’m making the sandwich, planning the vacation, showing up for my daughter… while still showing up for my work, my life, everyone else. And I am not alone in this.

Women do SO much.

So no, it’s not about flowers or brunch. It’s about acknowledging how much women are carrying—often quietly.
Before we dismiss Mother’s Day, what if we used it as a reason to actually show up for the women in our lives?
Take something off her plate. Step in without being asked. See her. Send this to someone who needs the reminder.

4/20… but make it about her.For too long, women have been invited into the conversation around pleasure without being gi...
04/20/2026

4/20… but make it about her.

For too long, women have been invited into the conversation around pleasure without being given real tools to support it.
Pleasurewave™ changes that.

This isn’t trend-driven CBD. It’s a precise, biology-led arousal serum designed to support blood flow, sensation, and the way the female body actually responds to intimacy especially through stress, hormonal shifts, and everything in between

Because when desire is there but the body needs support, women deserve more than guesswork.

Explore the science behind Pleasurewave™ on ’s page!

Milan, with my daughter Ella. What started as time away for spring break became something more valuable. Space to think....
04/13/2026

Milan, with my daughter Ella. What started as time away for spring break became something more valuable. Space to think.

As leaders, we’re taught to stay close to the work. To respond quickly. To keep things moving. But distance has a way of revealing what constant motion hides. Some of the most important insights don’t come in meetings. They come in quiet moments. Walking unfamiliar streets, sharing a meal, noticing what inspires you again.

This trip wasn’t about stepping away from responsibility. It was about returning to it with more clarity, perspective, and intention.

Swipe through a few lessons I’m taking with me ➡️

I’ve spent a lot of time thinking about what it means to live in a world where women’s health is still under-researched—...
03/17/2026

I’ve spent a lot of time thinking about what it means to live in a world where women’s health is still under-researched—and how that lands on real women every single day.

PMS. Endometriosis. Menopause. Maternal hypertensive disorders. These aren’t niche issues. They shape how women feel, function, and move through their lives—yet historically they’ve received a fraction of the research attention they deserve.

And one of the most overlooked areas of all? Sexual wellness during menopause.

As estrogen declines, many women experience vaginal dryness, discomfort, decreased arousal, and changes in or**sm. These are not “lifestyle inconveniences.” They’re biological realities that affect intimacy, relationships, confidence, and overall wellbeing. Yet for decades, they’ve been minimized or ignored.

This isn’t just a funding gap. It’s a knowledge gap—one that affects diagnosis, treatment, and whether women feel empowered to advocate for themselves.

At Vella Bioscience, closing that gap is central to why we exist. Through evidence-informed products, science-backed education, and a commitment to advancing research, we’re working to ensure that women can experience comfort, confidence, and pleasure throughout every stage of life—including menopause.

And as a mother to Ella, I’m not willing to accept “this is just how it is” as the default for her generation.

This Women’s History Month, I want to open the conversation: What’s one question about your health you wish had a better answer?

Let’s talk about it. Let’s normalize it. And let’s keep pushing for the research—and respect—women deserve.

I realize I haven’t formally shared this here: I recently stepped into the role of President of Vella Bioscience—and it’...
03/12/2026

I realize I haven’t formally shared this here: I recently stepped into the role of President of Vella Bioscience—and it’s already been an energizing, meaningful chapter.

This work is personal. I’m coming back to women’s health—an area I’ve cared deeply about for a long time—because too many women are still met with dismissal, discomfort, or “we don’t know” when they ask basic questions about their bodies. Hormones, sexual wellness, and everyday comfort shouldn’t be treated as optional or taboo.

Vella exists to change that. We’re building a science-led brand with staying power—one that helps women understand what’s happening in their bodies, access evidence-informed solutions, and advocate for their health with confidence.

I’m proud to lead this alongside an incredible team, and I’m excited for what’s ahead. ✨ Follow along for what we’re building—and the conversations we’re here to move forward.

As we enter Women’s History Month, I keep coming back to this idea. Understanding our bodies hormonally, emotionally, an...
03/08/2026

As we enter Women’s History Month, I keep coming back to this idea. Understanding our bodies hormonally, emotionally, and sexually has too often been treated as optional. We know better.

Sexual wellness and hormonal education are foundational to agency, confidence, and health. Yet women’s health has long been under researched and underfunded, leaving too many women without real answers.

This is why our work at Vella matters. We exist to help women understand their bodies, advocate for themselves, and experience comfort and pleasure without apology.

As we look ahead, I would love to hear from you. What conversations in women’s health do you think we should be leading?

Happy Birthday, Dad. 🤍This year feels different — softer, steadier, filled with grace.After losing your wife of 50+ year...
03/04/2026

Happy Birthday, Dad. 🤍

This year feels different — softer, steadier, filled with grace.

After losing your wife of 50+ years, there were days when the weight of grief felt unbearable. And yet, here you are. Finding peace in our home. Finding rhythm again. Finding reasons to smile.

Watching you with your only granddaughter has been one of the greatest gifts. The laughter, the stories, the quiet moments — they are healing in ways words can’t fully capture.

Yes, you still say this is the “worst winter ever,” and yes, the stairs remain your sworn enemy. But look at you. No longer in a wheelchair. Walking 70% of the time with your cane instead of the walker. Stronger. Healthier. Eating better. Smiling more. Improving every single week.

That’s resilience. That’s courage. That’s the quiet strength you’ve modeled my entire life.

Most of all, it’s God’s grace. The kind that carries us when we cannot carry ourselves. The kind that restores, renews, and reminds us that even after deep loss, joy is still possible.

We are so thankful for more time. More stories. More laughter. More moments around our table.

Happy Birthday, Dad. We love you beyond words. 🎂🙏🏾

Brands today are built in real time. Expectations shift overnight, cultural moments move markets, and trust is measured ...
03/03/2026

Brands today are built in real time. Expectations shift overnight, cultural moments move markets, and trust is measured in seconds. For leaders, that means showing up with clarity, conviction, and a deep understanding of the communities they serve.

Meet me in Lounge at with leaders redefining how brands build relevance, earn loyalty, and turn cultural moments into lasting impact.

RSVP:
https://events.thefemalequotient.com/sxsw26/invite

02/25/2026

These sweet memories are so amazing! 💜💜
But, nothing compares to the memories we are making today.

So grateful for the journey yesterday, today and tomorrow.
God continues to protect and guide us - I am so very thankful for this little family that He’s blessed me with and this little (now taller!) bundle of happiness, faithfulness and joy that is Ella.

Thank you, Jesus for your grace, mercy and forgiveness and for granting us this amazing life. My heart overflows with gratitude. 🙏🏽💜🙏🏽

Silver Bracket Champions. 🥈🔥The 21s showed us exactly what teamwork, perseverance, and passion look like at our first Pr...
02/17/2026

Silver Bracket Champions. 🥈🔥

The 21s showed us exactly what teamwork, perseverance, and passion look like at our first President’s Cup tournament. They battled. They trusted each other. They pulled out multiple wins from behind and refused to let the moment get too big.

They stayed steady — even when the parents (this mom especially 🙋🏾‍♀️) might have lost our composure a time or two.

Lesson learned from these young leaders:
Less talking. More play.
One point at a time.

That’s how you build resilience. That’s how you build champions.

So incredibly proud of this team and the way they compete for each other. On to the next. 💪🏾🏐

Pre-Valentine’s a little early this year 💘Celebrating my forever Valentines—Ella and my dad—before we trade chocolates f...
02/08/2026

Pre-Valentine’s a little early this year 💘
Celebrating my forever Valentines—Ella and my dad—before we trade chocolates for whistles, sneakers, and tournament days next weekend.

Love looks like showing up, planning ahead, and choosing time together… even in the middle of a Nike volleyball tournament schedule.

Grateful for this season. Grateful for them.
❤️🏐✨

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