
07/25/2025
Why should universities invest in branded environments?
It’s about more than just looking good. When prospective students and their families walk through campus, they’re experiencing the life and culture of that institution. It’s not just about building FOMO; it’s about building trust. The same goes for current students building pride in their institution and alumni reconnecting with their alma mater.
When done right, branded university experiences:
✅ Create memorable first impressions that influence enrollment decisions during campus visits
✅ Build emotional connections between students and school values
✅ Foster school pride and belonging among current students
✅ Strengthen alumni relationships by honoring institutional history and traditions
✅ Support fundraising efforts by showcasing impact and success stories
When done thoughtfully, branded university environments become more than decorative elements—they become part of the institution’s story and identity.
Featured Projects:
Baylor University / Designer:
NYU Department of Social and Cultural Analysis / Designer:
University of Kentucky / Designer: Perkins&Will
Colorado State University / Designer: Perkins&Will
George Mason University / Designer: Perkins&Will