Cherry Optical Lab is an Independent wholesale optical laboratory in Green Bay, WI.
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We are "Seekers of Better" - from boldly pioneering new processes to our obsession with cultivating happy people. We offer an accelerated turnaround time with lenses crafted to meet the highest quality standards by experts who have received the same certifications as opticians. All this in an effort to give eye care professionals more ways to say "yes" to their patients.
01/01/2026
As we look back on 2025, we can’t help but feel grateful for all that we’ve accomplished.
But we’re even more thrilled about what 2026 will bring, because we know the future is bright 😎
Before we kick off the New Year here at Cherry, we’re giving our team members a day to rest and gear up for what’s next. Our office is closed today, but we will be back to our regular business hours starting tomorrow, January 2nd.
12/31/2025
📰 Cherry Optical Lab – What’s New Newsletter
We’ve been busy growing, improving, and making things a little Happier.
A million thanks right back at you! We love hearing stories like this. ❤️ They make it all worth it.
12/19/2025
COL will be closing at 3:00 PM CST on December 24th, and will be closed all day December 25th and 26th—taking time to count our blessings, with you being a BIG one!
Thank you for all of your support this year. We hope your holidays are merry and bright 🕶️
12/17/2025
Sweet, sweet victory! 🏆
Flint Optical is enjoying the taste of a complimentary meal from their Cherry Sales Consultant.
It’s all part of our Frozen Tundra Experience giveaway 🏈 Get in the game today! cherryopticallab.com/news-and-updates/frozen-tundra-experience-2025/
12/15/2025
Cherry’s got a brand new look!
We’ve redesigned our entire website, making it cleaner, faster, and easier for YOU to use.
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We are “seekers of better” - from boldly pioneering new processes to our obsession with cultivating happy people. We offer an accelerated turnaround time with lenses crafted to meet the highest quality standards by experts who have recived the same certifications as opticians. All this in an effort to give eye care professionals more ways to say “yes” to their patients.
As an independently-owned optical laboratory, we give eye care professionals the autonomy to choose the lens brands, materials, styles and coatings that best fit the individual needs of patients. Through our proximity to and part-ownership of a local lens distribution warehouse, Cherry maintains the largest and most diverse lens inventory in the world.
Cherry Optical, Inc has been named IDD Laboratory of the Year four times – (2010, 2012, & 2017, 2018) and presented the Varilux Award of Excellence three years in a row (2015, 2016 & 2017) – by consistently leading with innovation.
Our team was also recognized by Optical Lab Products as Lab Innovator of the Year in 2016: http://cherryopticalinc.com/cherry-optical-inc-olp-lab-innovator-of-the-year-2016/ We’ve worked hard to stay at the front of a changing technological landscape. From being one of the first to produce and distribute superior Trivex & Tribrid lens material to now being 100% digital, 100% milling and the only laboratory to offer a Truly Unlimited Warranty Policy; we have clearly staked our claim as a market leader.
There may be larger optical labs, but the technology and capability at Cherry ensure no one is better than us.