Cherry Optical Lab is an Independent wholesale optical laboratory in Green Bay, WI.
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We are "Seekers of Better" - from boldly pioneering new processes to our obsession with cultivating happy people. We offer an accelerated turnaround time with lenses crafted to meet the highest quality standards by experts who have received the same certifications as opticians. All this in an effort to give eye care professionals more ways to say "yes" to their patients.
08/14/2025
Innovation never stops at Cherry.
That’s why we’re leveling up our Lab technology with the VXH-X1 Digital Microscope from KEYENCE🔬
With 2500x zoom and 3D views, we can get inside our lenses and really see what’s going on.
Lisa Ginn is here to serve the beautiful states of Vermont, New Hampshire, and Maine.
And with over 20 years of optical experience, she’s ready to make you and your patients Happy Humans.
Cherry Optical Lab is an Independent wholesale optical laboratory in Green Bay, WI.
08/08/2025
It’s National Happiness Happens Day! But at Cherry, happiness doesn’t just happen once a year — it happens every day. 😀
That’s because we don’t just make the world’s best lenses, we make the world’s Happiest Humans, with benefits like:
- Health & dental coverage that doesn’t break the bank
- No-cost vision exams and unlimited free lenses
- 401(k) match & profit sharing
- And so much more
August is National Eye Exam Month, and we’re here to shout it from the rooftops (or at least from the Lab).
We may make the world’s best lenses, but they only work when paired with a fresh, accurate prescription from a recent eye exam 👓
So, find an optometrist near you and schedule that exam today: bit.ly/find-an-eye-doc
07/31/2025
We’re proud to call Green Bay home. And we’re even more proud of our team members. So, at Packers Family Night, we’ll be giving them a special shoutout on the scoreboard.
07/28/2025
They asked: “Who shows up when things get tough?”
YOU answered: “Cherry.” 🍒
We’re honored to be named a 2025 Ultimate Partner by Vision Monday and 20/20 Magazine ! Read about it here: bit.ly/ultimate-partners-2025
To us, this isn’t just an award, it’s a reminder of what we’re all about: being the Lab that has your back. Always. ❤️
So, to every practice that trusts us — THANK YOU!
07/22/2025
Cherry is creating Happy Humans, one pair of lenses at a time.
From late-night drives to front-row concerts, our lenses are helping people say “yes” to life.
What makes a GREAT optical Lab? It’s not just about speed and price - it’s about having similar goals, values, and support.
That’s why long-time Anagram employee and host of Invision’s ‘Best Practices’ podcast, Steve Alexander sat down with our very own Adam Cherry.
Together, they talk about:
- What really matters when picking a Lab
- Why you should define what’s important to you
- How choosing the right partner can transform your whole practice
If you're rethinking your Lab choices, this episode is a must-listen.
Because when your name is Cherry Optical Lab, you celebrate big.
07/16/2025
Although we’d like to think this day was made for us, we cannot deny that this day was truly dedicated to the small, sweet fruit.
Happy National Cherry Day!
Celebrate both the fruit and your part in the today 🍒
07/09/2025
Cherry is delivering results you can see. 👓✨
We make sure every job meets the highest standards because we are Seekers of Better. But don’t just take our word for it – check out what this real-life customer had to say.
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We are “seekers of better” - from boldly pioneering new processes to our obsession with cultivating happy people. We offer an accelerated turnaround time with lenses crafted to meet the highest quality standards by experts who have recived the same certifications as opticians. All this in an effort to give eye care professionals more ways to say “yes” to their patients.
As an independently-owned optical laboratory, we give eye care professionals the autonomy to choose the lens brands, materials, styles and coatings that best fit the individual needs of patients. Through our proximity to and part-ownership of a local lens distribution warehouse, Cherry maintains the largest and most diverse lens inventory in the world.
Cherry Optical, Inc has been named IDD Laboratory of the Year four times – (2010, 2012, & 2017, 2018) and presented the Varilux Award of Excellence three years in a row (2015, 2016 & 2017) – by consistently leading with innovation.
Our team was also recognized by Optical Lab Products as Lab Innovator of the Year in 2016: http://cherryopticalinc.com/cherry-optical-inc-olp-lab-innovator-of-the-year-2016/ We’ve worked hard to stay at the front of a changing technological landscape. From being one of the first to produce and distribute superior Trivex & Tribrid lens material to now being 100% digital, 100% milling and the only laboratory to offer a Truly Unlimited Warranty Policy; we have clearly staked our claim as a market leader.
There may be larger optical labs, but the technology and capability at Cherry ensure no one is better than us.