Cherry Optical Lab is an Independent wholesale optical laboratory in Green Bay, WI.
We are "Seekers of Better" - from boldly pioneering new processes to our obsession with cultivating happy people. We offer an accelerated turnaround time with lenses crafted to meet the highest quality standards by experts who have received the same certifications as opticians. All this in an effort to give eye care professionals more ways to say "yes" to their patients.
02/16/2026
Meet one of Cherry’s newest Sales Consultants, Betsy Tompkins!
She’s here to serve the amazing Eye Care Professionals of Eastern Upstate New York, the Poconos, and Philadelphia.
And with years of optical experience, she’s ready to make you and your patients very Happy Humans.
Cherry Optical Lab is an Independent wholesale optical laboratory in Green Bay, WI.
02/16/2026
Say hello 👋
Please help us welcome Jonathan Baker, our newest Sales Consultant serving the states of Indiana and Illinois!
We’re so Happy to have him join our team.
Cherry Optical Lab is an Independent wholesale optical laboratory in Green Bay, WI.
02/16/2026
Meet one of Cherry’s newest Sales Consultants, Elaine Brink!
With over four decades in the optical industry, she’s ready to serve the amazing Eye Care Professionals of Western New York State and the Great Lakes region of Pennsylvania.
We have TWO new Sales Consultants joining to serve the incredible Eye Care Professionals in the northeastern United States.
Elaine Brink will support practices in Western New York State and the Great Lakes region of Pennsylvania.
And, Betsy Tompkins will support practices in Eastern Upstate New York, the Poconos, and Philadelphia.
We can’t wait for you to meet them!
Cherry Optical Lab crafts high-quality lenses with expert precision and a team of Happy Humans dedicated to better service, faster turnaround, and more.
02/02/2026
Say hello to Jonathan Baker 👋, one of our new Sales Consultants.
With over a decade of experience in the optical industry, Jonathan is ready to meet you and all the incredible Eye Care Professionals of Indiana and Illinois.
It’s time to gear up for the International Sports Vision Association Sports Vision Combine 🏈 scheduled for January 29th through the 31st at Rocky Mountain University in Provo, Utah!
Our starters, Kellie Kenneweg and Jason Link, are revved up and ready to meet you.
Our friends at Götti Switzerland just won a German Design Award for their BIONIC collection!
And as one of their certified partners, we work directly with their team, making sure these beautifully crafted frames are cared for the right way in our Lab, every single time.
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We are “seekers of better” - from boldly pioneering new processes to our obsession with cultivating happy people. We offer an accelerated turnaround time with lenses crafted to meet the highest quality standards by experts who have recived the same certifications as opticians. All this in an effort to give eye care professionals more ways to say “yes” to their patients.
As an independently-owned optical laboratory, we give eye care professionals the autonomy to choose the lens brands, materials, styles and coatings that best fit the individual needs of patients. Through our proximity to and part-ownership of a local lens distribution warehouse, Cherry maintains the largest and most diverse lens inventory in the world.
Cherry Optical, Inc has been named IDD Laboratory of the Year four times – (2010, 2012, & 2017, 2018) and presented the Varilux Award of Excellence three years in a row (2015, 2016 & 2017) – by consistently leading with innovation.
Our team was also recognized by Optical Lab Products as Lab Innovator of the Year in 2016: http://cherryopticalinc.com/cherry-optical-inc-olp-lab-innovator-of-the-year-2016/ We’ve worked hard to stay at the front of a changing technological landscape. From being one of the first to produce and distribute superior Trivex & Tribrid lens material to now being 100% digital, 100% milling and the only laboratory to offer a Truly Unlimited Warranty Policy; we have clearly staked our claim as a market leader.
There may be larger optical labs, but the technology and capability at Cherry ensure no one is better than us.
