05/13/2025
📣 Official Announcement: Southern Bean Coffee Roasters Joins First Watts Nutrition 📣
🌱We’re excited to announce a bold new chapter:
Southern Bean Coffee Roasters (SBCR) is now officially part of First Watts Nutrition.
What’s happening?
Starting June 2025, the heart and heritage of SBCR will be absorbed into the First Watts Nutrition brand. This move brings together premium small-batch coffee and athlete-focused supplements under one roof — creating new possibilities in recovery, daily wellness, and how we fuel performance.
What’s changing?
The SBCR name will be retired, but the spirit and quality of our coffee lives on under First Watts Nutrition.
Our product lineup—designed and developed by First Watts Nutrition—is expanding to include:
⚡ Performance-enhancing supplements
💪 Protein
👕 Merch
🫘 And of course, SBCR's signature small-batch coffees
What’s possible now?
This merger creates a foundation for innovation — from functional coffee blends that support endurance, to clean, stackable products designed to meet the needs of active people.
We now have the flexibility and focus to:
Develop new product categories
Optimize for training, recovery, and overall wellness
Deliver a seamless experience for athletes, weekend warriors, and everyday go-getters
What stays the same?
Our commitment to quality ingredients
Our hands-on approach to crafting small-batch coffee
Our passion for fueling life’s adventures — one cup, one scoop at a time
Thank you for being part of the journey — from the first roast at SBCR to this exciting evolution.
We’re only getting started.
—
First Watts Nutrition Team
"Formulated For Life"
❓ FAQ
Will you still have coffee?
Absolutely. Coffee remains a core part of what we do. This merger allows us to innovate beyond the bean, combining caffeine with function — and continuing to roast with the same standards and love SBCR was built on.
Are the roasts changing?
Yes — in the best way. We’re launching new blends and bold roast profiles designed to support energy, clarity, and recovery. Expect creative new offerings that tie in with our supplement lineup and outdoor-inspired lifestyle.
What’s First Watts Nutrition about?
Over the last two years, we’ve been building First Watts Nutrition behind the scenes — laying the foundation for this exact moment.
The vision: to merge the soul of SBCR with a bold new brand focused on performance, resilience, and real-life momentum.
This wouldn’t have been possible without strategic partnerships and the incredible support of those who believed in the bigger picture. From early collaborators to product testers, this has been a team effort from day one.
What stays? Our values. What’s new? A sharper mission and a clear goal: To help people fuel their best life.
First Watts Nutrition is here for those who train hard, chase progress, and live with intent — and we’re just getting started.
